Database marketing using customer information and purchase history

「Effective 1 March 2026, the Company succeeded to the data analytics consulting business of its consolidated subsidiary エー・シー・エス債権管理回収株式会社 through an absorption-type company split, while」

「The company will maximize the strengths of AEON's financial business and synergies with the AEON Group in Japan and overseas, while deepening its understanding of customers by combining retail data with AI and continuously enhancing the value it provides.」

「We will make maximum use of our unique data assets, including purchasing data and financial data, which are strengths of our Group, and develop financial services such as payments, lending and asset building tailored to the life stages and needs of each customer.」

「The company strengthened individualized approaches based on AI scoring, leading to increased use of shopping revolving credit, installment payments and card cash advances,」

「The company worked to provide a convenient and cost-effective customer experience driven by data aggregation and payments.」

「The company sought to expand transaction volumes by flexibly reviewing credit limits based on analyses of latent demand and repayment status, among other measures,」

「In Malaysia in particular, the company has integrated memberships through smartphone apps with AEON Malaysia and AEON Big Malaysia, which operate retail businesses. By combining customer attribute and payment information with purchase information and using it in marketing and product development, the company is working to offer services that better meet customer needs.」

「“Solutions” is a business that primarily provides merchants with the Group's data-driven financial services, including processing and installment credit services.」

「The company is working to strengthen sales and marketing through the use of data.」

「The Company's medium- to long-term management strategy is to build a financial platform centered on Asia, realize seamless payments and the provision of financial products and services across the region, strengthen sales and marketing functions through the use of data, and support customers in enriching their daily lives by providing appropriate financial products and services that meet their needs.」

「The company has adopted as a medium- to long-term management strategy the strengthening of its sales and marketing functions through the use of data and the provision of appropriate financial products and services that meet customer needs, thereby helping to enrich customers' daily lives.」

「The company has adopted as a medium- to long-term management strategy the strengthening of its sales and marketing functions through the use of data and the provision of appropriate financial products and services that meet customer needs, thereby helping to enrich customers' daily lives.」

「The company promotes the consolidation and use of data, including customer attributes and regional information, to identify customer needs according to their life stages and lifestyles and propose and provide financial products and services that meet those needs in a timely and appropriate manner.」

「The company will promote database marketing by refining its analysis of customer information, purchase histories and other data, and will work to expand revenue.」