Regional Economic Revitalization through Local Governments and Regional Revitalization Funds

「Toward the opening of the Linear Chuo Shinkansen, the Bank began considering community development aimed at regional revitalization by actively engaging in dialogue with relevant local governments and private-sector operators, centered on the Linear Chuo Shinkansen Regional Creation Promotion Project Team, a cross-functional organization within the Bank.」

「Using the expertise gained through these demonstration projects, the Bank established Yamanashi Regional Design Co., Ltd. on 1 April 2025 as a banking-related advanced business company focused on 3 businesses addressing regional issues: tourism value creation, decarbonization, and advertising and marketing.」

「As part of these efforts, the Bank began working to revitalize the tourism-related industry, one of Yamanashi Prefecture’s major industries, through the “tourism value creation business.” It began demonstration projects to discover attractive local people, places, food, experiences, and other “tourism resources” and “regional products,” create new tourism value, and disseminate information to tourists from Japan and overseas.」

「The Bank established the Regional Revitalization Promotion Department and the DX and Innovation Promotion Office, strengthening its framework for considering new businesses. It also worked to improve its ability to assess start-ups and other companies by seconding employees to Shizuoka Bank and other organizations.」

「In March 2022, the Bank concluded an agreement with Yamanashi Prefecture on promoting dual-location living.」

「In response to the spread of new lifestyles such as remote work amid changes in social conditions caused by the COVID-19 pandemic and growing interest in relocation and dual-location living, the Bank launched the Yamanashi Chuo Bank Relocation Housing Loan and Yamanashi Chuo Bank Second Home Loan.」

「To promote the introduction of PPP/PFI for efficient public administration and fiscal management, the Bank established the Yamanashi PPP/PFI Regional Platform with Yamanashi Prefecture as part of its support for local governments.」

「Centered on the 3 regional banks—the Bank, Bank of Yokohama, and Shizuoka Bank—the parties established the Kanagawa-Yamanashi-Shizuoka Border Region Revitalization Liaison Council and worked to promote tourism in the Fuji, Hakone, and Izu areas across prefectural borders. The Bank also held public-private partnership promotion seminars to support efficient fiscal management through the introduction of PPP/PFI, and established Yamanashi Relocation Consultation Counters at its branches in Tokyo and Kanagawa to expand relocation consultation services aimed at securing a settled population.」

「The Bank also entered into collaboration agreements with 7 cities in the prefecture and advanced initiatives to revitalize agriculture, commerce, and industry and promote tourism. In addition, it supported the development of businesses responsible for the region’s future and the creation and expansion of employment by providing funds through initiatives including the Yamanashi Chuo Bank Regional Revitalization Fund.」

「The Bank actively collaborated with and supported local governments in revitalizing the regional economy, including support for implementing local comprehensive strategies, promoting corporate location in the prefecture, and offering partner mortgage loans for people seeking to relocate to or settle in the area. It also supported the development of businesses responsible for the region’s future and the creation and expansion of employment by providing funds through initiatives including the Yamanashi Chuo Bank Regional Revitalization Fund.」