Strengthening the New Product Development Structure and Enhancing Brand Awareness

「Orders received for original-brand INTENZA® products rose 69.5% year on year to ¥5.886 billion, a record high, as business discussions for luxury residences and other properties increased following joint development with a major developer and the company won multiple projects, including its largest-ever project.」

「Based on the concept “Beauty resides in the details of daily life,” we will redefine these brands as a prime interior brand that contributes to enhancing the value of the home as a whole, with each housing equipment product harmonizing with the living space, and promote an integrated brand strategy.」

「Based on the concept “Beauty resides in the details of daily life,” we will redefine these brands as a prime interior brand that contributes to enhancing the value of the home as a whole, with each housing equipment product harmonizing with the living space, and promote an integrated brand strategy.」

「Orders increased 18.5% year on year to ¥7.945 billion, as INTENZA® original-brand system kitchens were adopted for multiple properties, mainly luxury condominiums in Tokyo.」

「In addition, the tea room Ori-An, created through a collaboration between subsidiary ㈱Tesera and ㈱Hoso, a long-established Kyoto Nishijin textile company, was presented in a special exhibition at the LVMH Métiers d'Art Paris showroom under the title Tea Room Ori-An. The HIDEO luxury bathtub brand was also recognized at the BIG SEE Product Design Award 2024, a Slovenian design award that has attracted growing attention across Europe in recent years for recognizing innovation.」

「In addition, the Tesera® interior brand was certified as a Reiwa 5 Kanazawa Kagayaki Brand (lifestyle-related). Two new HIDEO luxury bathtub models also won the Excellence Award in the Excellent Product Design—Bath & Wellness category of the prestigious German Design Award 2024. This marked the second consecutive year in which HIDEO products received awards, following the 2 models that won awards last year.」

「Although expenses required for promotional activities for the new brand continued to be recognized, reaching ¥134 million, the loss decreased from the same period of the previous year (operating loss of ¥329 million in the same period of the previous year).」

「Although expenses required for promotional activities for the new brand continued to be recognized, reaching ¥155 million, the loss decreased from the same period of the previous year (operating loss of ¥231 million in the same period of the previous year).」

「In addition, at Orgatec Tokyo 2022, the first office furniture trade fair held in Japan, Tesera® won the runner-up Grand Prix in the Best Presentation AWARD. ㈱Tesera was established in June last year, and various promotional activities have been launched for the interior brand originating in Kanazawa.」

「In addition, at Orgatec Tokyo 2022, the first office furniture trade fair held in Japan, Tesera® won the runner-up Grand Prix in the Best Presentation AWARD. ㈱Tesera was established in June last year, and various promotional activities have been launched for the interior brand originating in Kanazawa. In July last year, the flagship showroom for the JAXSON brand was moved to the same building as the HIDEO showroom in Minato-ku, Tokyo. In addition, to strengthen coordination between the two brands, subsidiary ㈱JAXSON absorbed ㈱HIDEO in a merger on 1 October last year, integrating their management. The HIDEO brand won Italy's Archiproducts Design Awards in November last year, and 2 models won the Excellence Award and Special Award at the internationally prestigious German Design Award in December.」

「In addition, at Orgatec Tokyo 2022, the first office furniture trade fair held in Japan, Tesera® won the runner-up Grand Prix in the Best Presentation AWARD. In June this year, ㈱Tesera was established, and various promotional activities have been launched for the interior brand originating in Kanazawa.」

「In addition, orders for the new interior brand Tesera®—which has been under development for some time—began in January this year. Tesera® offers highly flexible shelves, desks and living room tables that can be expanded or reduced to suit the intended use and space, and won the Good Design Award in November last year, sponsored by the Japan Institute of Design Promotion. The company will work to increase awareness of Tesera® while making use of the showroom that opened in January this year in Nishi-Kanda, Tokyo.」

「We will continue working to expand sales of our original products while focusing on further new product development.」

「In addition, on 15 October last year, our subsidiary インフィル reopened the INTENZA showroom on the sixth floor of the Living Design Center OZONE in Shinjuku. We will continue working to increase awareness of the original INTENZA brand of system kitchens and system storage.」

「In addition, on 15 October this year, our subsidiary インフィル reopened the INTENZA showroom on the sixth floor of the Living Design Center OZONE in Shinjuku. We will continue working to increase awareness of the original INTENZA brand of system kitchens and system storage.」

「Operating loss was ¥160 million, as personnel expenses associated with new product development and strengthening the sales structure, as well as preparations for participation in exhibitions, increased in the Tokyo metropolitan and Hokuriku regions.」

「The company strengthened its ability to provide comprehensive proposals and sales for housing equipment upgrades and renovations, including by opening new-format stores in the Hokuriku region.」

「In addition to the decline in revenue, personnel expenses related to new product development and strengthening the sales structure, as well as advertising, promotional and exhibition costs to increase brand awareness, increased in the Tokyo metropolitan and Hokuriku regions, resulting in an operating loss of ¥126 million.」

「Although personnel expenses associated with strengthening the new product development structure and exhibition costs to increase brand awareness rose, operating loss narrowed to ¥97 million from the same period of the previous year, owing to higher gross profit accompanying the increase in revenue.」

「Operating loss was ¥147 million, an increase from the same period of the previous year, as personnel expenses to strengthen the new product development structure and exhibition costs to increase brand awareness rose.」