Expansion of the JAXSON and HIDEO luxury brand businesses through the acquisition of blisspa japan as a subsidiary
First written in FY2022-Q3. 6 of 9 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「On 1 April 2025, HIDEO was established through a company split in which JAXSON was the splitting company.」
Following the operational integration of JAXSON and HIDEO, an organisational restructuring was carried out to re-establish HIDEO through a company split, restructuring the corporate structure of the brand business. - 2026-04-27ReframedEarnings
「Based on the concept “Beauty resides in the details of daily life,” we will redefine these brands as a prime interior brand that contributes to enhancing the value of the home as a whole, with each housing equipment product harmonizing with the living space, and promote an integrated brand strategy.」
JAXSON, HIDEO, INTENZA and Tesera moved from individual brand development toward an integrated strategy under the prime interior brand concept. - FY2025-H1AdvancedAnnual report
「The luxury bathtub brand HIDEO was also recognised at the Slovenian design award BIG SEE Product Design Award 2024, which has attracted attention across Europe in recent years as an award recognising innovation.」
Following the German Design Award, HIDEO was also recognised at the BIG SEE Product Design Award 2024, adding to its track record of raising brand awareness. - FY2024-Q3AdvancedAnnual report
「The luxury bathtub brand HIDEO also won Excellence Awards for 2 new models in the Excellent Product Design—Bath & Wellness category of the prestigious German design award German Design Award 2024. This marks the second consecutive year in which HIDEO has won awards at the German Design Award, following the 2 models recognised last year.」
HIDEO won awards for 2 new models at the German Design Award 2024, marking a second consecutive year of recognition following the previous year. This added a tangible achievement toward raising brand awareness and expanding sales. - FY2023AdvancedAnnual report
「In July last year, the flagship showroom for the JAXSON brand was relocated to the same building as the HIDEO showroom in Minato-ku, Tokyo. In addition, to strengthen coordination between the two brands, subsidiary JAXSON merged HIDEO through an absorption-type merger on 1 October last year, integrating their operations. The HIDEO brand won the Italian design award Archiproducts Design Awards last November, and 2 models won the Excellence Award and Special Award at the prestigious German design award German Design Award last December.」
The integration of the JAXSON and HIDEO showrooms, the operational integration through the absorption-type merger and multiple international design awards marked tangible progress in the development of the luxury brands. - FY2023-Q3AdvancedAnnual report
「In July last year, the flagship showroom for the JAXSON brand was relocated to the same building as the HIDEO showroom in Minato-ku, Tokyo. In addition, to strengthen coordination between the two brands, subsidiary JAXSON merged HIDEO through an absorption-type merger on 1 October last year, integrating their operations. The HIDEO brand won the Italian design award Archiproducts Design Awards last November, and 2 models won the Excellence Award and Special Award at the prestigious German design award German Design Award in December.」
The JAXSON flagship showroom was relocated to the same building as HIDEO, and JAXSON merged HIDEO through an absorption-type merger, integrating their operations. HIDEO won design awards in Italy and Germany, and development of the 2 brands as an integrated operation progressed. - FY2023-Q2AdvancedAnnual report
「In addition, on 1 October this year, subsidiary JAXSON merged HIDEO through an absorption-type merger, integrating their operations.」
JAXSON merged HIDEO through an absorption-type merger and integrated their operations. The company has advanced to the stage of developing the brand businesses, including JAXSON and HIDEO, as an integrated operation. - FY2023-Q1AdvancedAnnual report
「We will continue working to raise awareness of and expand sales of the HIDEO, JAXSON® and Tesera® brands.」
The company stated its policy of continuing to raise awareness of and expand sales of the 3 brands, HIDEO, JAXSON® and Tesera®. - FY2022-Q3AchievedAnnual report
「By making blisspa japan Co., Ltd. a subsidiary, we will closely integrate the JAXSON brand, whose main products are acrylic whirlpool bathtubs, and the HIDEO brand, which offers freestanding solid-surface bathtubs. We will build a luxury brand business specialising in the bathroom market and accelerate business development in domestic and overseas markets.」
Consolidated subsidiary HIDEO acquired 100% of the issued shares of blisspa japan and made it a subsidiary on 1 February 2022. The company has stated its policy of accelerating business development in domestic and overseas bathroom markets by coordinating the JAXSON and HIDEO brands.