Vertical merchandising and lower prices for basic items
First written in FY2016. 15 of 20 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「Considering the need to overcome the challenges identified and pursue future growth strategies, we believe it is important to further advance the current business model and strengthen our vertically integrated retail capabilities. By handling everything from product planning and raw-material procurement to manufacturing and sales on an integrated basis, we believe we can provide differentiated products unavailable from competitors that respond quickly to customer needs, secure price competitiveness and high margins through lower intermediate costs and production costs, and strengthen the branding of our group stores and enhance corporate value.」
The policy announced in the previous fiscal year of transforming the company into a vertically integrated retailer remains central to the growth strategy as the strengthening of vertically integrated retail capabilities. - 2026-11-04AdvancedResults
「The "原信ナルス オンラインショップ" was substantially revamped and reopened in October 2026. The redesign completely обновated the site design and functions so that customers can enjoy shopping comfortably and smoothly at any time. New features include an AI chatbot that recommends products suited to customers' preferences and purposes, "eギフト," which can be sent easily through social media, and "原信ナルス定期便," which regularly delivers daily necessities such as rice.」
オンラインショップの刷新を完了し、AI提案、eギフト、定期便などの機能を追加した。 - FY2026RaisedAnnual report
「In light of these challenges and our future growth strategy, we believe it is important to further advance our current business model and pursue a transition to vertically integrated manufacturing and retailing. By handling the entire process, from product planning and raw-material procurement through manufacturing and sales, we believe we can respond quickly to customer needs, provide differentiated products unavailable from other companies, secure price competitiveness and high margins by reducing intermediary costs and production costs, and strengthen the branding of our group’s stores and enhance corporate value.」
The established policies on vertical merchandising, private-label development, and direct imports were expanded into a broader business-model objective: transforming the company into a vertically integrated retailer that handles planning, procurement, manufacturing, and sales on an integrated basis. - FY2026-H1AdvancedAnnual report
「Imported products had previously been sourced with the assistance of intermediaries. This time, for the first time, we achieved direct imports by conducting transactions directly with overseas exporters without going through intermediaries.」
Regarding direct overseas imports, for which the company had set the establishment of a system as a FY2023 objective, the company completed its first direct transaction after developing products, establishing an organizational structure, and accumulating know-how. - FY2025AdvancedAnnual report
「As a product pricing policy, we are promoting a strategy of selling popular products in every department at the same low price every day, ESLP (Everyday Same Low Price), so that customers feel they are always inexpensive, creating attractive shopping environments for customers.」
The policy of lower prices has been incorporated into the medium-term management plan as ESLP, and the initiative of selling everyday products at the same low price every day continues. - FY2025-H1AdvancedAnnual report
「As a sales policy, we promoted ESLP (Everyday Same Low Price), centered on everyday products, so that customers can purchase what they want at the same low price every day with confidence.」
The established policy of lower prices advanced to the implementation stage as ESLP, selling everyday products at the same low price every day. - FY2024AdvancedAnnual report
「As a product pricing policy, we are promoting ESLP (Everyday Same Low Price) so that customers feel that popular products in every department are always inexpensive.」
In addition to the established policies on lower prices, private-label products, and ethical products, ESLP was explicitly identified as a pricing policy. Hana-well expanded to 117 products by the end of the fiscal year. - FY2024-Q3AdvancedAnnual report
「As of the end of the third quarter of the current consolidated fiscal period, we were selling 107 items. We are using various media to raise brand awareness and conducting campaigns, while broadly communicating our group’s values so that customers will identify with the brand and choose to use its products.」
The number of products sold under the ethical product brand Hana-well increased from 80 at the time of the previous report to 107, while awareness-building through media and campaigns continues. - FY2024-Q2AdvancedAnnual report
「As of the end of the second quarter of the current consolidated fiscal period, we were selling 80 items. We are using various media to raise brand awareness and conducting campaigns, while broadly communicating our group’s values so that customers will identify with the brand and choose to use its products.」
The number of products sold under the ethical product brand Hana-well reached 80, while initiatives to raise awareness through media and campaigns are also being advanced. - FY2024-Q1AdvancedAnnual report
「Our group has undertaken various initiatives to contribute to society through its business activities. As part of efforts to further integrate responses to social issues with our business, we have launched a new ethical product brand, “Hana-well.”」
The previous policy of developing ethical products was given concrete form through the launch of the new Hana-well brand. Product development and offerings are being advanced across 5 pillars and 15 themes: the planet, health, communities, people, and the future. - FY2023AdvancedAnnual report
「We will promote vertical merchandising, an integrated merchandising plan from the manufacturing stage through delivery to customers, lower prices for commodity products, the development of private-label products developed independently by our group, the development and sale of products that help address social issues while reflecting ethical consumption that considers people, society, and the global environment, and the establishment of a system for direct overseas imports, in an effort to provide customers with greater value.」
In addition to the established policies on product development, lower prices, and private-label products, the medium-term management plan explicitly identifies ethical products and the establishment of a direct overseas import system as initiatives. - FY2023-Q1AdvancedAnnual report
「A slight decline in the gross profit margin due to efforts to limit the pass-through of higher procurement costs into selling prices, amid concerns about a sharp increase in customers' household burdens.」
In light of higher household burdens, the company reported pricing measures aimed at limiting the immediate pass-through of higher procurement costs into selling prices. - FY2021RestatedAnnual report
「We will promote vertical merchandising, an integrated merchandising plan from the manufacturing stage through delivery to customers, lower prices for commodity products, which are frequently purchased daily necessities, and the development of private-label products developed independently by our group, in an effort to provide customers with greater value.」
An integrated merchandising plan, lower prices for daily necessities, and private-label development continue to serve as product strategy measures. - FY2020-Q2AdvancedAnnual report
「In terms of pricing, preparations were advanced to promote low prices through price cuts on commodity products that are purchased frequently.」
In anticipation of the competitive environment following the consumption tax increase, preparations were advanced to cut prices on frequently purchased commodity products. - FY2017RestatedAnnual report
「We will promote vertical merchandising, an integrated merchandising plan from the manufacturing stage through delivery to customers, and lower prices for commodity products, which are frequently purchased daily necessities, in an effort to provide customers with greater value.」
An integrated merchandising plan and lower prices for daily necessities are being maintained as ongoing product policy measures. - FY2016First statedAnnual report
「We will promote an integrated merchandising plan from the manufacturing stage through delivery to customers, known as vertical merchandising, and lower prices for basic items, in an effort to provide customers with greater value.」
Integrated management from product development and manufacturing through sales, and price-focused offerings for everyday goods, are explicitly identified as measures.