Expanding Power Price, Signature Products and Private-Label Products

「We fundamentally reviewed and rebuilt the Western confectionery brand “Laurent Rose” to reflect changes in customer preferences and needs.」

「In autumn 2025, we launched a new sweets brand, Pont de Peinture (ポン・デ・パンチュール). At present, the products and stores carrying the brand are limited, but we will progressively expand the sales network and product range.」

「In addition, by advancing the product-strengthening initiative we have focused on in recent years, the "Planning for Deliciousness" initiative, we have successively introduced unique products with features and qualities distinctive to our company that would impress customers, receiving highly favourable reviews.」

「We increased our efforts to procure and develop products with distinctive features and qualities unique to our company, looking 9 months ahead so that customers would be impressed. Since beginning this initiative, we successively introduced products to stores that offered not only visual appeal but also impressive taste, service, convenience and enjoyment.」

「We have increased our efforts to procure and develop products with distinctive features and qualities unique to our company, looking 9 months ahead so that customers will be impressed. Since beginning this initiative, we have successively introduced products to stores that offer not only visual appeal but also impressive taste, service, convenience and enjoyment.」

「Sales of our group’s distinctive products and private-label products were strong.」

「Amid a trend toward price increases, private-label products maintained attractive price points, prepared foods were supported for their taste, and the recovery in foot traffic increased visit frequency. As a result, customer visits increased 1.9% at existing stores from the year-earlier period, and increased 2.7% across all stores, also benefiting from new store openings.」

「In addition to maintaining value for money in private-label products and winning support for the taste of prepared foods, the recovery in foot traffic increased visit frequency. As a result, customer numbers increased 1.8% year on year at existing stores and 2.4% across all stores.」

「Sales of our group’s distinctive products and private-label products were strong.」

「Our group strives to offer products that allow customers to enjoy food while maintaining their health. This initiative was recognized through the following awards: ・原信ナルス: Prepared Foods and Bento Grand Prix 2022 (organized by The Japan Food Journal), First Company Award ・原信ナルス: 13th Karaage Grand Prix (organized by the Japan Karaage Association), Gold Award, Supermarket Prepared Foods Division, Central Japan ・フレッセイ: 13th Karaage Grand Prix (organized by the Japan Karaage Association), Gold Award, Supermarket Prepared Foods Division, Eastern Japan」

「Seven years had passed since the Group's private-label products adopted the current unified design. Although the design had become established, it had begun to fall out of step with trends, so we changed to a new design. Based on the concept of "Connecting," the new design was created to stand out on the sales floor and improve brand recognition. We also developed 43 new items, contributing to higher sales and profit.」

「Seven years have passed since our group’s private-label products adopted their current unified design. Although the design had become established, it was becoming outdated, so we changed to a new design. Based on the concept of “Connecting,” the new design stands out on the sales floor and improves brand recognition. We will transition to it sequentially.」

「The number of customers who became fans of our group’s stores increased through the development of distinctive products unique to our group and private-label products, as well as the enhancement of various services.」

「In terms of products, we pursued the launch and renewal of our group’s distinctive products and products unavailable elsewhere across more product categories than ever before. We also expanded our range of products combining price and quality through the development of new overseas direct-import sources, products aimed at a healthy, easy and convenient lifestyle, and new and improved private-label products.」

「In terms of products, we pursued the launch and renewal of our group’s distinctive products and products unavailable elsewhere across more product categories than ever before. We also prepared to expand our range of products combining price and quality through the development of new overseas direct-import sources, products aimed at a healthy, easy and convenient lifestyle, and new and improved private-label products.」

「In addition to ongoing efforts to raise the quality of products, services and customer service to meet customer expectations, the 10-day Golden Week holiday in May and other factors contributed to a 0.5% year-on-year increase in the number of items purchased per existing-store customer. Average spend per item at existing stores also increased 0.7%.」

「The number of private-label items stood at 349 as of the end of the consolidated fiscal year. Annual sales increased ¥330 million from the same period of the previous year.」

「Efforts to offer attractive products unique to the Group, refine existing products through replacement and discontinuation, strengthen health-oriented products and improve product presentation methods that communicate effectively with customers produced results. The number of items purchased per existing-store customer increased 0.4% year on year. In addition to offering these high-value-added products, higher market prices for fresh foods in the first half contributed to a 0.9% year-on-year increase in average spend per item at existing stores.」

「Efforts to offer attractive products unique to the Group, refine existing products through replacement and discontinuation, strengthen products aligned with health-conscious preferences and improve product presentation methods that communicate effectively with customers produced results. The number of items purchased per existing-store customer increased 0.8% year on year. In addition to these high-value-added products, higher market prices for fresh foods contributed to a 1.1% year-on-year increase in average spend per item at existing stores.」

「In April, we launched a new retort curry. The product pursues the taste of specialty restaurants, combining authentic spice flavors with rich depth, and received highly favorable customer feedback.」

「In addition, new products unique to the Group and refinements to product presentation methods that communicate effectively with customers, initiatives pursued in recent years, produced results. The number of items purchased per existing-store customer increased 1.0% year on year, while average spend per item at existing stores increased 0.8%.」

「Salt-reduced products have attracted attention in response to health needs, but 原信ナルス has addressed the problem that such products tend to have a thin, unappealing taste. It strengthened its unique Dashi Kaoru Series as a new brand, using the umami of dashi to deliver well-seasoned products with reduced salt, and has received favourable reviews.」

「At the same time, our recent efforts to offer attractive new products unique to the group and devise ways to communicate information effectively to customers proved successful. The number of items purchased per visit at existing stores increased 0.9% from the same period of the previous year, while the unit price per item at existing stores increased 0.4%.」

「For private-label products, we promoted the newly launched cocoa before its release, and stores competed in sales methods and shared successful examples. As a result, sales exceeded 100,000 units within 1 month of launch.」

「In prepared foods, we newly developed yakitori to our own product specifications, making it a major product at 原信ナルス, with sales in the first month after launch exceeding ¥100 million, or 2.8 times those of the same month of the previous year. For private-label products, we promoted the newly launched cocoa before its release, and stores competed in developing various sales methods and shared successful examples, resulting in sales of more than 100,000 units in the first month after launch.」

「To differentiate ourselves from other companies, we worked to develop signature products unique to the Group, improve existing products, source products from high-quality production areas and review our product assortment. In prepared foods, we newly developed yakitori to our own product specifications, making it a major product at 原信ナルス, with April sales exceeding ¥100 million, or 2.8 times those of the same month of the previous year.」

「For prepared foods, we newly developed yakitori to our own product specifications. At 原信ナルス, it became a major product, with sales exceeding ¥100 million in April alone, 2.8 times the sales in the same month of the previous year, adding another distinctive product unique to our group.」

「We expanded the range of “Power Price” products, which deliver quality customers can appreciate for everyday use at exceptionally low prices, as well as developing distinctive products unique to our group and expanding private-label product development. These initiatives received favorable customer feedback.」