Promoting a comprehensive focus on customer satisfaction

「Against this backdrop, we have worked across the company to implement the four major reforms—sales reform, sales-to-business-customers reform, personnel system reform and back-office reform—to achieve the basic policies set out in the disclosure titled "さいか屋 Operating Guidelines for the Fiscal Years Ending February 2022 to February 2024," disclosed on 5 October 2021, namely formulating a store growth strategy, maximising customer satisfaction, low-cost operations and maximising the use of management resources [human resources and other resources], as well as to improve operations through synergies with our parent company, AFC-HDアムスライフサイエンス.」

「As part of its customer satisfaction initiatives, the company continued its company-wide efforts on the customer satisfaction project it had promoted to date.」

「As part of its customer satisfaction initiatives, the company continues its company-wide efforts on the customer satisfaction project it has promoted to date.」

「As part of its customer satisfaction initiatives, the company is advancing a company-wide customer satisfaction project and, following organizational changes in September, created a structure to further improve customer satisfaction, including by assigning sales supervisors to each sales floor.」

「As part of its customer satisfaction initiatives, the company strengthened its in-store sales structure following the organizational changes effective 1 September 2018, including by assigning sales supervisors to each sales floor, thereby creating a structure to further improve customer satisfaction in stores.」

「The company continues its company-wide efforts to make the customer satisfaction project launched in July 2017 a success.」

「Under these circumstances, we formulated a new three-year medium-term management plan beginning with the fiscal year ending February 2018 and worked as a company-wide initiative to implement measures addressing the three basic strategies of strengthening sales capabilities, promoting a thorough focus on customer satisfaction, and strengthening the financial base.」

「During the period, in April 2017, the company established the Customer Satisfaction Planning and Promotion Department as a dedicated department and began working to improve customer satisfaction. It also launched a customer satisfaction improvement campaign called the No. 1 Customer Satisfaction Project, with the goal of becoming Japan's leading department store in customer satisfaction in 3 years.」

「As part of its customer satisfaction initiatives, the company established the Customer Satisfaction Planning and Promotion Department as a dedicated department in April and launched a company-wide customer satisfaction project in July, in addition to reorganizing its operations. Results are beginning to emerge from a range of creative initiatives, including an increase in compliments from customers.」

「In addition to the customer satisfaction initiatives undertaken to date, the company established the Customer Satisfaction Planning and Promotion Department as a dedicated department in April and reorganized its operations to strengthen customer satisfaction company-wide.」

「Beginning this fiscal year, we formulated a new three-year medium-term management plan and are working across the company to implement measures addressing three basic strategies: strengthening sales capabilities, thoroughly promoting customer satisfaction (CS), and strengthening our financial base.」

「② Driving Customer Satisfaction Improvements Based on the belief that improving customer satisfaction is essential to achieving the corporate vision of being a department store that customers want to visit again, we will continue to strengthen customer satisfaction initiatives.」