Expansion of products for corporate sales and a review of sales methods

「The Private Sales Division will continue to focus on strengthening sales of high-margin products and approaches to new corporate and individual customers.」

「In addition, the newly launched Meisho-kai in November, which invited private-sales customers to Kamakura Park Hotel, contributed to higher sales.」

「In addition, the 150th Anniversary Grand Appreciation Fair for private-sales customers was well received by many customers as an event that went beyond the scope of previous events」

「In the corporate sales business, we will focus on strengthening sales of high-margin merchandise and approaches to new customers.」

「In the corporate sales business, we will continue to expand our corporate sales customer base and increase the effects of these initiatives by providing more detailed guidance and product proposals to existing corporate sales customers, approaching new corporate sales customers, and strengthening efforts to develop new corporate sales customers.」

「In the corporate sales business, we improved services for corporate sales customers by increasing the points awarded exclusively to them on the Saikaya Card and opening corporate sales salons at the Fujisawa and Yokosuka stores. We also held Special Invitation events for corporate sales customers and other top customers, worked to increase their loyalty, and sought to increase sales by expanding customer engagement.」

「In the corporate sales business, following the Yokosuka store, we opened a corporate sales salon at the Fujisawa store in October 2019, promoting visits by corporate sales customers and strengthening our proposal capabilities, and implemented measures in line with the plan.」

「In the corporate sales business, we increased the points awarded on the Saikaya Card exclusively for corporate sales customers in March 2019. In April of the same year, we held the first "Special Invitation" event, inviting corporate sales customers and other top customers. We also opened a corporate sales salon at the Yokosuka store in April 2019 and implemented measures to increase loyalty among corporate sales customers.」

「In September of the same year, we established the MD Coordination Department and clarified the separation of merchandising and sales, creating a structure to strengthen product sourcing and point-of-sale selling capabilities. We also made the corporate sales department independent of the stores and worked to strengthen our sales structure by sharing information and developing initiatives across store boundaries.」

「We clarified the separation of merchandising and sales and established an organizational structure to strengthen product sourcing and point-of-sale selling capabilities. We also carried out organizational changes effective 1 September 2018, including making the corporate sales department independent of the stores and increasing its staff, and will continue working to strengthen sales capabilities in the second half.」

「In the corporate sales business, we increased the number of corporate sales representatives at the Yokosuka and Fujisawa stores to strengthen ties with customers and further strengthen sales capabilities.」

「Net sales for the fiscal year ending February 2018 reached 110.8% of the previous fiscal year's level and progressed steadily. This reflected the effect of stronger sales capabilities resulting from the increased number of corporate sales representatives.」

「At the Kawasaki store, we increased the number of corporate sales representatives from the current fiscal year and strengthened corporate sales capabilities, resulting in a steady increase in customer sales.」

「In the corporate sales business, we also increased the number of corporate sales representatives at the Kawasaki store and worked to further strengthen sales capabilities in order to deepen ties with customers in the Kawasaki area.」

「In addition to jewelry and art, our main merchandise categories to date, we will develop new products and expand the range of merchandise we handle. We will also review our corporate sales methods to further increase opportunities to engage with customers and build a structure that can better serve them.」