Community-based Sales Initiatives and Local Fairs

「The Yokosuka store held its first joint event with Yokosuka More's City, the shopping center in front of the station, jointly hosting the YOKOSUKA chocolate festival from 28 January 2026. The event was well received by many customers through joint promotional initiatives, including producing newspaper-insert flyers together. The Fujisawa store also held Chocolate Festival, significantly expanded the sales area, and increased revenue.」

「At the department-store-sponsored Chocolate Festival in January and February, which featured a selection of chocolates at the Yokosuka and Fujisawa stores, many customers visited the stores, among other results, and synergies between the tenant and department-store areas have begun to emerge.」

「The company launched various initiatives, including holding the Teddy Bear and Friends Exhibition at the Yokosuka store in October and the Kagawa Products Fair at the Fujisawa store in November, both for the first time.」

「The Yokosuka store held the Discover Your Hometown: Spring Kanagawa Fair in April, which was well received by local customers. In addition, the store implemented locally rooted initiatives, including opening the Yokosuka Miura Food Shop in January 2019 as a permanent shop offering food products from Yokosuka and Miura.」

「As an additional locally focused sales initiative, the Fujisawa store held the Kanagawa Taste, Appeal and Beauty Fair, bringing together the attractions of Kanagawa. The Yokosuka store held the Discover Your Hometown: Spring Kanagawa Fair, introducing popular products from brands originating in Kanagawa and recommended items made with Kanagawa ingredients. Both events were well received by local customers.」

「The company also pursued locally focused initiatives, including proposing menu recipes in collaboration with a local welfare university and a maritime high school in Yokosuka.」

「In October, the company held Fujisawa Station South-North Department Store Weeks, its first collaboration with Odakyu Department Store Fujisawa, and worked to revitalize the area around Fujisawa Station through various events and joint promotional activities.」

「As another locally focused sales initiative, the Fujisawa store held the Shonan Lifestyle Fair and the Shonan Fujisawa Mama's Festa, bringing together a wide range of food and crafts from Shonan. The Yokosuka store also established a new section in its produce department for products from Bishamon Farmers, local farmers in Miura who take particular care in growing their vegetables. These initiatives were well received by local customers.」

「In addition, as a new initiative, both the Fujisawa and Yokosuka stores held the Takamatsu Bonsai Exhibition for the first time in December.」

「As a locally focused sales initiative during the cumulative second quarter of the current consolidated fiscal year, the Fujisawa store held the Shonan Lifestyle Fair in July, bringing together a wide range of food and crafts from the local Shonan area. For a limited time, the fair sold shaved ice made with natural ice from 埜庵, a popular store in Kugenuma-Kaigan, Fujisawa, known for its long queues. The event attracted many customers each day, particularly young women who are sensitive to trends. In June, the Yokosuka store held the Kanagawa Products Fair, bringing together gourmet products from across Kanagawa, particularly from the local Yokosuka and Miura areas, and attracted many customers each day. In August, as part of an initiative to introduce products from around Japan to local customers, the Fujisawa and Yokosuka stores jointly held a special sales event for Gouter de Roi from Gateau Festa Harada, a popular Western confectionery store in Takasaki, Gunma Prefecture, founded more than 110 years ago. The event was well received by local customers.」