Strengthening Product Sourcing and Sales Capabilities

「In September, the Fujisawa store opened Shonan Yaoya Kouta's Fruit Parlor, a popular shop in Hiratsuka known for offering the highest-quality seasonal fruit sourced from across Japan. The shop has been well received.」

「Under the strategy of strengthening sales capabilities, our stores continue to strengthen point-of-sale selling capabilities and expand everyday-use products by strengthening the food business. At the Fujisawa store, we introduced women's and men's apparel shops, including Scapa, as well as the flower shop Monceau Fleurs, Nails Unique, Shiseido Beauty Salon, and Kyogashi Tokoro Kogetsu. At the Yokosuka store, we introduced a culture school offering a wide range of classes and with many members in the Yokosuka area.」

「At the Fujisawa store, we introduced Kyogashi Tokoro Kogetsu in September 2019 to strengthen the Japanese confectionery section. In corporate sales, following the Yokosuka store, we opened a corporate sales salon at the Fujisawa store in October 2019, promoting visits by corporate sales customers and strengthening our proposal capabilities, and implemented measures in line with the plan.」

「Under the strategy of strengthening sales capabilities, our stores continue to strengthen point-of-sale selling capabilities and expand everyday-use products by strengthening the food business. At the Fujisawa store, we introduced Nails Unique and Shiseido Beauty Salon in August 2019.」

「Under the strategy of strengthening sales capabilities, in March 2019 we reorganized the company and established the Food Department to formulate and promote food-sector initiatives across the company rather than separately at each store, thereby strengthening the food business, which accounts for more than 40% of sales by product category. We also established the Web Planning Group to revitalize our e-commerce site, where many potential customers are expected.」

「In June 2018, we reorganized the company and established the Sales Planning Department, centralizing the functions for formulating and promoting sales policies and plans and increasing the speed of executing initiatives. In September of the same year, we established the MD Coordination Department and clarified the separation of merchandising and sales, creating a structure to strengthen product sourcing and point-of-sale selling capabilities. We also made the corporate sales department independent of the stores and worked to strengthen our sales structure by sharing information and developing initiatives across store boundaries.」

「At our core Fujisawa store, we opened 13 new shops in June and captured additional customer traffic generated by the partial closures associated with renovation work at nearby commercial facilities. The effects of the previous year's renovation also supported increases in visitor numbers and earnings. Sales exceeded the previous year's level in the third quarter, following the second quarter, and cumulative sales for the third quarter also exceeded the previous year's level, demonstrating the steady effects of the measures implemented to date.」

「We clarified the separation of merchandising and sales and established an organizational structure to strengthen product sourcing and point-of-sale selling capabilities. We also carried out organizational changes effective 1 September 2018, including making the corporate sales department independent of the stores and increasing its staff, and will continue working to strengthen sales capabilities in the second half.」

「At the Fujisawa store, new shops, including Nitori, which opened last year, have supported increases in visitor numbers and earnings. The effects of various measures implemented last fiscal year are emerging, with sales in March and April this year exceeding those of the same months of the previous year. We also introduced shops supported by local customers, including Garden Sensounico, Aramis, and the Miki House Kids Pal preschool classroom.」

「At the Fujisawa store, we opened Nitori across two floors, the 6th and 7th floors, in April 2017 to enhance our ability to propose lifestyles and products and strengthen customer attraction. We also reviewed the products and presentation in the department store zone and opened new shops, including Sawamitsu Produce and Ginza Hageten, in the basement level 1 to strengthen food offerings.」

「At the Fujisawa store, we carried out a full-store remodel beginning with the opening of Nitori in April, and visitor numbers have exceeded the previous year's results every month. In October, we also held the "Fujisawa Station North-South Department Store Weeks," our first joint initiative with Odakyu Department Store Fujisawa, and worked to revitalize the area around Fujisawa Station through various events and joint promotions. At the Yokosuka store, we remodeled the produce section in March, and sales at the produce shop have been performing steadily.」

「To introduce tenants with strong customer support, we opened Nitori in April across two floors, the 6th and 7th floors, of the Fujisawa store, and also reviewed the products and presentation in the department store zone.」

「In addition, in the department store zone, we will promote stronger product sourcing and sales capabilities.」