A New Shopping Experience Created by Integrating Physical Stores and Online Channels
First written in FY2021. 9 of 11 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2026.
61 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition, we will combine purchasing data from our traditional store businesses with high-resolution customer analytics data, including awareness and behavioral data obtained through the “Machi Genki Creation Business,” to commercialize retail media and marketing solutions for government bodies and companies (BtoB and BtoG), thereby creating new revenue sources through the “customer data utilization business.”」
The OMO and customer service concept was developed into retail media and BtoB and BtoG businesses combining purchasing data with local awareness and behavioral data. - FY2025AdvancedAnnual report
「Regarding customers as our greatest “asset,” we will reorganize our businesses from the customer's perspective, focusing on domestic customer and store businesses, overseas customer businesses, customer service businesses, customer data utilization businesses, and the development of corporate infrastructure, while seeking to establish a “communications retailer” to maximize LTV (lifetime value provided to customers).」
The OMO and online initiatives expanded into customer-led business reorganization encompassing customer data, customer services, overseas customers and corporate infrastructure. - FY2023AdvancedAnnual report
「We will explore the development of customer service businesses by leveraging the markets and customer base we have cultivated in Kansai. We aim to commercialize new service businesses in the Kansai area, initially through the development of online-led service content centered on food, expansion of delivery operations, coordination with physical stores, and the creation of a network through alliances with Lawson, Inc., Osaka Prefecture and others.」
The means of commercializing customer service businesses were defined more specifically through a combination of online channels, delivery, physical stores and external alliances. - FY2023-Q3RestatedAnnual report
「• Challenge of developing new business models: Commercializing online-led service businesses in the Kansai area, and turning customer data into a platform and leveraging it」
The direction of combining physical stores with digital technology through OMO and data utilization was reaffirmed as the commercialization of online-led service businesses. - FY2022AdvancedAnnual report
「By developing an IT infrastructure, establishing an OMO model using digital technology and building a Group data platform, we will prepare to roll out a new Kansai-dominant strategy leveraging customer data.」
The integration of physical stores and online channels expanded into a specific business model encompassing IT infrastructure, OMO, a Group data platform, customer services, e-commerce, delivery and B2B operations. - FY2022-Q1AdvancedAnnual report
「We recognize the creation of an OMO business model combining physical stores and digital technology, the transformation into new businesses originating in customer communications, the diversification of revenue sources and the restructuring of the Group's revenue structure as urgent issues, and will focus on the following priorities for fiscal 2021 through fiscal 2023.」
The integration of physical stores and online channels was developed into specific priorities for fiscal 2021 through fiscal 2023, including establishing an OMO model, launching new businesses originating in customer communications and restructuring the revenue structure. - FY2021First statedAnnual report
「By creating value centered on physical stores and strengthening customer communications through online channels, we will work to provide new shopping experiences and develop new business models.」
The Company set out, for the first time in specific terms, initiatives to combine physical stores and online channels in order to advance customer communications, new shopping experiences and business model development.