A shift toward becoming synonymous with Ginza, as in “When you think of Ginza, you think of Matsuya”
First written in FY2017-Q1. 12 of 15 entries say "Restated". Latest entry: 2026-04-14.
No other company in this theme has enough history to compare yet.
- FY2026-H1RaisedAnnual report
「This forms part of the strategy and initiatives under the management plan, which aims to establish an overwhelming presence in Ginza and become a top-tier premium retailer in Japan.」
In addition to the previous aspiration of having people associate Ginza with Matsuya, the scope of the objective has expanded to include establishing an overwhelming presence in Ginza and becoming a top-tier premium retailer in Japan. - FY2022-Q2RestatedAnnual report
「The spirit of “GINZA Specialty Store,” formerly the Ginza store’s concept, has been carried forward and given a new form within the framework of the new concept described above.」
Reiterated the positioning of the Ginza store’s distinctiveness as carried forward into the new framework. - FY2020RestatedAnnual report
「We also adjusted the store concepts to create stores tailored to the characteristics of the Ginza and Asakusa areas. The Ginza store was renamed “GINZA GOOD ANSWERS” and」
Reiterated the direction of the store brand in Ginza, including the change to “GINZA GOOD ANSWERS” for the Ginza store. - FY2020-Q2RestatedAnnual report
「We also adjusted the store concepts to create stores tailored to the characteristics of the Ginza and Asakusa areas. The Ginza store was renamed “GINZA GOOD ANSWERS,” while the Asakusa store clarified the content of its existing store concept, “MY TOWN, MY STORE.” The spirit of “GINZA Specialty Store,” formerly the Ginza store’s concept, has been carried forward and given a new form within the framework of the new concept described above.」
Reiterated the change to “GINZA GOOD ANSWERS” and the positioning of the spirit of the former “GINZA Specialty Store” as carried forward into the new framework. - FY2019ReframedAnnual report
「We also adjusted the store concepts to create stores tailored to the characteristics of the Ginza and Asakusa areas. The Ginza store was renamed “GINZA GOOD ANSWERS” and」
Changed the Ginza store’s identity from the former “GINZA Specialty Store” to the new store concept “GINZA GOOD ANSWERS.” - FY2019-Q2RestatedAnnual report
「As the company approaches its 150th anniversary in FY2019, in conjunction with the formulation of the medium-term management plan, we established “Mastering Ginza 150” as a new vision for the department store business based on our management policy of “customer first,” and will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Reiterated the goal of strengthening recognition of Matsuya’s brand in Ginza toward the company’s 150th anniversary. - FY2018RestatedAnnual report
「We will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Reiterated the goal of strengthening recognition of Matsuya’s brand in Ginza. - FY2018-Q3RestatedAnnual report
「We will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Reiterated the goal of strengthening recognition of Matsuya’s brand in Ginza. - FY2018-Q1RestatedAnnual report
「As the company approaches its 150th anniversary in FY2019, in conjunction with the formulation of the medium-term management plan, we established “Mastering Ginza 150” as a new vision for the department store business based on our management policy of “customer first,” and will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Reiterated the goal of strengthening recognition of Matsuya’s brand in Ginza as a vision toward the company’s 150th anniversary. - FY2017RestatedAnnual report
「To build a foundation for growth looking beyond the company’s 150th anniversary in FY2019, we formulated the “Medium-Term Management Plan ‘Mastering Ginza 150’ (FY2016–FY2018),” with FY2018 as its final year.」
Reiterated the positioning of “Mastering Ginza 150” toward the company’s 150th anniversary. - FY2017-Q3RestatedAnnual report
「We will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Continued the goal of strengthening brand recognition in Ginza. - FY2017-Q2RestatedAnnual report
「We will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Continued the goal of strengthening brand recognition in Ginza. - FY2017-Q1First statedAnnual report
「We will work to enhance Matsuya Ginza until it becomes an establishment associated with “Matsuya when you think of Ginza,” rather than “Ginza when you think of Matsuya.”」
Presented the goal of strengthening recognition and brand positioning for Matsuya in Ginza.