Addressing life needs beyond memorial services through the Peaceful Life Support business

「４月に新設した「ＰＬＳ不動産事業部」では、ご供養や終活に伴う不動産売却や有効活用に関するワンストップ相談機能の本格稼働に向けた体制整備を着実に進めております。また、既存事業との相互送客や潜在ニーズの発掘を強化する仕組みとして、６月に神奈川県に店舗併設型のカスタマーサポートセンターを開設いたしました。」

「Revenue from the PLS business was ¥269 million, up 105.9% year on year.」

「In addition, under the theme of growing new businesses, the Peaceful Life Support business is expanding services in the end-of-life planning field, including referrals to nursing care facilities, and working to create synergies through coordination with existing businesses.」

「In the Peaceful Life Support business, we expanded the service lineup in July by launching a set product combining flowers for Buddhist altars and incense. We also assigned dedicated staff to each sales division and strengthened coordination with sales offices, which led to an increase in referrals.」

「At present, we provide services by referring customers to partner companies, but by gaining a broader and deeper understanding of customer needs, we will consider products and services that we can provide independently and expand our product and service lineup in a way that contributes to the medium-term management plan's objective of moving away from a one-off sales model.」

「To enable customers to focus on paying their respects without being troubled by matters requiring attention after a funeral, we began offering the Peaceful Life Support business at all sales offices from April 2023, providing consultations and services relating to inheritance, the sorting of personal effects and the organization of real estate. In conjunction with the service launch, we established a landing page and a customer support center, creating a framework to handle consultations online and by telephone from customers who do not visit sales offices.」

「The Peaceful Life Support business, which provides consultations and services relating to inheritance, the sorting of personal effects and the organization of real estate and had been offered at selected sales offices since July 2022, was expanded to all sales offices from April 2023. In conjunction with the service launch, we established a landing page and a customer support center, creating a framework to handle consultations online and by telephone without customers having to visit a store.」

「The Peaceful Life Support business, which we launched to establish a new business, began by listening at each business location to customers' concerns in areas other than memorial services and experimentally providing consultations and services in selected regions. These areas include inheritance, the sorting of personal effects and the organization of real estate. At present, we provide services by referring customers to partner companies, but by gaining a broader and deeper understanding of customer needs, we will consider products and services that we can provide independently.」