Product and service development aligned with changing customer needs

「During the consolidated fiscal year, we launched jointly developed products with external partners: “HK CLAM” with Karimoku Furniture Inc.; “tonari Stage” and “tonari Memorial Tablet” with furniture designer Koizumi Makoto; and “TEN” with カンディハウス株式会社.」

「当連結会計年度におきましては 、外部パートナーとの共同開発商品として 、カリモク家具株式会社との「ＨＫ ＣＬＡＭ（エイチケイ クラム）」、家具デザイナー小泉誠氏との 「ｔｏｎａｒｉステージ 」及び「ｔｏｎａｒｉ位牌」並びにカンディハウス株式会社との「ＴＥＮ（テン）」の販売を開始いたしました。」

「Amid a shrinking market and intensifying competition to acquire customers, we offer four product brands to communicate clearly to customers the range of products unique to a specialist retailer. Alongside promoting product development for each brand, we are expanding the number of stores operated by our subsidiary 株式会社現代仏壇 and creating synergies across products and services by combining the strengths of our brands with those of the subsidiary’s brand, thereby seeking to strengthen our earnings base and enhance brand value. During the interim consolidated accounting period, we launched “HK CLAM,” a jointly developed product with Karimoku Furniture Inc., and “tonari Stage” and “tonari Memorial Tablet,” jointly developed with furniture designer Koizumi Makoto.」

「During the interim accounting period, we focused on product development and launched a series of new products: “kinoe,” a sustainable Buddhist altar developed jointly with Hida Sangyo Co., Ltd. that makes effective use of Japan’s forest resources, in April; “薄院” in an upper-storage configuration, designed by architect Kuma Kengo, in May; and “HK ORTO,” a slim and stylish Buddhist altar developed jointly with Karimoku Furniture Inc., in June.」

「In addition to refreshing and strengthening our lineup by revising the products in our most competitive LIVE-ing Collection, we will differentiate ourselves from and compete with other companies by developing and introducing competitive original products in each price range. We will also expand our range of high-priced products that can be proposed to affluent customers, thereby seeking to maintain and improve the average price of Buddhist altars.」

「In product development, we launched “推し壇” on 9 October 2023 as a prayer space dedicated to supporting one’s favorite characters or idols. Since its launch, the product has generated a strong response on social media, particularly among younger people, and is being developed as a product that provides opportunities to pray outside the context of memorial services.」

「For sales promotion, we continued from the previous fiscal year to attract customers actively by placing listing ads tailored to regional characteristics, enhancing the content of our website and member app, and strengthening the dissemination of information.」

「To improve the average selling price, we promoted the proposal and sale of high-priced products, including “薄院” and Tokushima premium-wood Buddhist altars, which went on sale on 18 June 2022, as well as premium Buddhist statues and altar fittings.」

「In the Buddhist altar and article business, we newly developed the Buddhist altar Hakui (薄院), designed by architect Kengo Kuma, and began selling it on 18 June 2022. We also began selling Zen (然), a Buddhist altar made with Japan's first FSC-certified material designed to be environmentally and people friendly, on 1 October 2022.」

「To improve average selling prices, we promoted proposals and sales of high-priced products, including Hakui, launched on 18 June 2022, and Tokushima-nameki Buddhist altars, as well as premium Buddhist statues and articles.」

「In the Buddhist altar and article business, we newly developed the Buddhist altar Hakui (薄院), designed by architect Kengo Kuma, and began selling it on 18 June 2022.」

「We believe our product lineup for affluent customers is insufficient, and will experimentally expand our range of high-priced products going forward with the aim of acquiring new customers.」

「For unit sales, we will develop new products and launch products suited to regional characteristics to address changing customer needs. As purchased products are expected to become smaller and simpler, we will pursue product development suited to modern living spaces and customer values, in addition to reforming our sales methods, to improve average selling prices.」

「Amid ongoing changes in customer values and lifestyles, we will continue developing new products and services and reviewing assortments across all business areas related to memorial services.」

「Amid ongoing changes in customer values and lifestyles, we will continue developing new products and services and reviewing assortments across all business areas related to memorial services.」

「In the Buddhist altar and article business, we developed and launched new products to address changing customer needs while conducting planned product clearances.」

「Amid rapidly changing customer values and lifestyles, we will continue developing new products and services and reviewing assortments across all business areas related to memorial services.」

「For unit sales, we will develop and launch new products to address changing customer needs while conducting planned product clearances. As purchased products are expected to become smaller and simpler, we will pursue product development suited to modern living spaces and customer values, in addition to reforming our sales methods, to improve average selling prices.」

「Going forward, we will continue advancing product development and reviews of product assortments across all businesses.」

「In the Buddhist altar and article business, we increased the number of product supervisors in each region during the fiscal year and worked to build a structure capable of providing more finely tailored assortments of attractive products suited to each area. In addition to the Hasegawa LIVE-ing (Living) Collection, we developed original incense and candle products, which are commonly purchased alongside other items, and are actively promoting their sales.」

「In the Buddhist altar and article business, we increased the number of product supervisors in each region during the fiscal year and worked to build a structure capable of providing more finely tailored assortments of attractive products suited to each area. In addition to the Hasegawa LIVE-ing (Living) Collection, we developed original incense and candle products, which are commonly purchased alongside other items, and are actively promoting their sales.」

「Going forward, we will continue advancing product development and reviews of product assortments across all businesses.」

「In the Buddhist altar and article business, we promoted the active sale of the Hasegawa LIVE-ing (Living) Collection, launched in the previous fiscal year, and the planned sale of core products, a product group supported across all stores. We also pursued product assortments suited to changing customer needs while continuing product clearances in parallel, with the aim of building an attractive product lineup.」

「In the Buddhist altar and article business, we promoted the active sale of the Hasegawa LIVE-ing (Living) Collection, launched in the previous fiscal year, and the planned sale of core products, a product group supported across all store locations. We also pursued product assortments suited to changing customer needs while continuing product clearances in parallel, with the aim of enhancing an attractive product lineup.」

「In the Buddhist altar and article business, we progressively launched new products to address changing customer needs while conducting planned product clearances.」

「In the Buddhist altar and article business, we advanced initiatives including planned product clearances and progressively launched new products that had been under development since the previous fiscal year.」

「In the Buddhist altar and article business, we advanced initiatives including planned product clearances and progressively launched new products that had been under development since the previous fiscal year.」

「In the Buddhist altar and article business, we advanced initiatives including planned product clearances and began launching new products that had been under development since the previous fiscal year.」

「In the Buddhist altar and article business, we planned, developed and launched new products in response to changes in customer needs, reviewed product assortments at each sales outlet, and conducted sales promotion activities to strengthen product appeal.」

「Amid these conditions, in the Buddhist altar and article business we planned, developed and launched new products in response to changes in customer needs, reviewed product assortments at each sales outlet, and conducted sales promotion activities to strengthen product appeal.」

「In the Buddhist altar and article business, we planned, developed and launched new products in response to changes in customer needs, reviewed displays and product assortments at each sales outlet, and conducted sales promotion activities linked to product replacement.」

「In the Buddhist altar and article business, we planned, developed and launched new products and reviewed displays and product assortments at each sales outlet.」

「In the Buddhist altar and article business, we will continue planning and developing products that better meet customer needs, while pursuing hypothesis testing and validation through the planning, development and launch of products that enable new types of proposals.」