Addressing diverse burial needs by introducing tree burials

「During the current consolidated fiscal year, 16 tree-burial facilities planned in-house opened and began contracted sales, comprising 8 in eastern Japan, 4 in the Tokai region and 4 in western Japan.」

「東日本地区で８施設、東海地区で４施設、西日本地区で４施設、合計16施設の自社企画樹木葬が開園し、受託販売を開始いたしました。」

「During the interim consolidated accounting period, 8 tree-burial facilities planned in-house opened and began contracted sales, comprising 3 in eastern Japan, 2 in the Tokai region and 3 in western Japan.」

「In the gravestone business, sales volumes declined in both eastern and western Japan, resulting in revenue of ¥2.229 billion, down 8.8% year on year. In addition to our core gravestone sales, we promoted sales of tree burials planned in-house. During the interim accounting period, 9 tree-burial properties planned in-house, comprising 6 in eastern Japan and 3 in western Japan, opened and began contracted sales.」

「During the fiscal year, as customers’ purchasing behavior continued to shift online, we invested actively in listing advertising (Note 1), strengthened content such as memorial-care articles on our customer website, and implemented SEO measures (Note 2). By continuing efficient sales-promotion activities, including email follow-ups using marketing automation tools (Note 3), we succeeded in acquiring repeat customers.」

「To address increasing burial needs in recent years, we promoted planning and proposals for tree-burial development and began contracted sales of 3 new tree-burial properties, 1 in eastern Japan (Inage Ward, Chiba) and 2 in western Japan (Moji Ward, Kitakyushu, and Saga).」

「To address increasing burial needs in recent years, we promoted planning and proposals for tree-burial development and began contracted sales of 2 new tree-burial properties in the Kyushu region in May and June 2023, in Kitakyushu and Saga, respectively.」

「Beginning in the current fiscal year, we also conducted planning proposals and contracted sales for the development of tree burials in Tokyo and Ibaraki, in addition to our previous regions.」

「In addition, from April 2022, a cemetery in Hasuda, Saitama, offering a choice of various types of burial plots, including plots with perpetual care and plots permitting burial together with pets, and from September 2022, a cemetery in Kunitachi, Tokyo, offering a variety of perpetual-care graves to meet customer needs, began new sales.」

「In addition, a cemetery in Hasuda, Saitama, offering a choice of various types of burial plots, including plots with perpetual care and plots permitting burial together with pets, began new sales from April 2022.」

「In the gravestone business, we began selling tree burials, which have attracted attention in recent years, in the Tokai region in January 2022, and sales have been proceeding steadily. We will continue developing and selling similar properties.」

「During the fiscal year, we developed 1 property in the Tokai region and began contracted sales in January. As more customers have purchased the properties than initially expected, developing additional cemeteries of the same tree-burial type has become an issue, and we will pursue this with a sense of urgency.」

「In addition, on our website, we launched a consultation page for tree burials and perpetual memorial graves alongside the Obon preparation fair starting in June to raise awareness of the business and attract customers. In November, we branded indoor cemeteries as “station-front cemeteries” and conducted a coordinated promotion across TV commercials, newspaper inserts, direct mail and the website, aiming to address diverse needs for memorial services for cremated remains.」

「In addition, on our website, alongside the Obon preparation fair starting in June, we launched a consultation page for tree burials and perpetual memorial graves, implemented customer-attraction measures to raise awareness of the business, and aimed to address diverse needs for memorial services for cremated remains.」

「In addition, on our website, alongside the Obon preparation fair starting in June, we launched a consultation page for tree burials and perpetual memorial graves, implemented customer-attraction measures to raise awareness of the business, and aimed to address diverse needs for memorial services for cremated remains.」

「In the gravestone business, we began contracted sales of a new cemetery in Niiza, Saitama, where all plots permit burial together with pets.」

「In the gravestone business, we began contracted sales of a new cemetery in Atsugi, Kanagawa, capable of accommodating various forms of memorial care, while in the indoor cemetery business we continued to pursue activities aimed at addressing diverse needs concerning the care of cremated remains.」

「In the gravestone business, we began sales by introduction of tree burials at cemeteries for which we provide contracted sales services. In the indoor cemetery business, we began contracted sales of our seventh property, Ichigyoin Sen'nichidani Jōen in Shinjuku, Tokyo, in September, and pursued activities aimed at addressing diverse needs concerning the care of cremated remains.」

「In the gravestone business, we began sales by introduction of tree burials at cemeteries for which we provide contracted sales services. In the indoor cemetery business, we began contracted sales of our seventh property, Ichigyoin Sen'nichidani Jōen in Shinjuku, Tokyo, in September, and pursued activities aimed at addressing diverse needs concerning the care of cremated remains.」

「In the gravestone business, we began introducing tree burials at cemeteries for which we provide consignment sales. In the indoor cemetery business, we expanded activities aimed at addressing diverse needs for memorial services for cremated remains, including beginning consignment sales in September of Ichigyo-in Sennichidani Jokoen in Shinjuku-ku, Tokyo, the seventh property.」

「In the gravestone business, we began introducing tree burials at cemeteries for which we provide contracted sales services. In the indoor cemetery business, we pursued activities aimed at addressing diverse burial needs, including efforts to secure contracted sales of new properties.」