Expanding customer touchpoints by combining physical and digital stores

「The company is promoting reciprocal customer referrals between e-commerce and physical stores by selling through its own e-commerce site and various e-commerce marketplaces, offering store appointment bookings and displaying store inventory online.」

「Specifically, to integrate customer information from online and physical stores and establish a service delivery structure that capitalizes on the strengths of both, we will centrally manage the purchasing behavior data of 700,000 customer groups visiting our stores annually and 300,000 app members, enabling the Company as a whole to understand “when, where and what customers need.”」

「In e-commerce sales, the company is promoting reciprocal customer referrals between e-commerce and physical stores by selling through its own e-commerce site and various e-commerce marketplaces, offering store appointment bookings and displaying store inventory online. During the interim consolidated accounting period, it attracted customers through external releases, including by launching a special page for Bon-season goods and lanterns and publishing survey results on the Bon season and rankings of popular Bon lanterns by region.」

「To attract customers, the company redesigned its website so that it could effectively communicate its strengths and broad product range, and improved the operation of its mass-media and web advertising. It will continue testing and evaluating initiatives to maximize the number of customer interactions.」

「Against this backdrop, in April 2024 the company newly established the Customer Communications Department to set, strengthen and advance initiatives addressing issues in the digital sphere with the aim of further expanding customer touchpoints and attracting customers to its stores, while integrating functions for consistent information distribution, interaction and communication with customers, including through print media, to improve effectiveness and efficiency.」

「In sales promotion, continuing from the previous fiscal year, the company ran search advertising tailored to regional characteristics, strengthened information distribution by enhancing the content of its website and member app, and began data marketing using marketing automation tools, seeking to attract customers actively.」

「For sales promotion, we continued from the previous fiscal year to attract customers actively by placing listing ads tailored to regional characteristics, enhancing the content of our website and member app, and strengthening the dissemination of information.」

「In the Buddhist altar and fittings business, the company developed and introduced new products to respond to changes in customer needs. In sales promotion, continuing from the previous fiscal year, it increased newspaper inserts tailored to regional characteristics and actively placed search and display advertisements for people who gather information online before visiting a store.」

「In December 2022, the company launched its official LINE account. Through the LINE account, it aims to attract customers to its stores and online store and encourage their first purchase by providing convenient communication, including sending special offers and useful information.」

「In sales promotion, the company continued to increase newspaper inserts tailored to regional characteristics from the previous fiscal year and actively placed search advertisements for people who gather information online before visiting a store. In addition, by enhancing the product listings and descriptions on the website redesigned in December 2021 and using the store appointment booking system introduced in the previous fiscal year, the company sought to enable customers to visit its stores with confidence.」

「The company enriched the product listings and descriptions on the website redesigned in December 2021 and used the store appointment booking system introduced in the previous fiscal year, seeking to enable customers to visit its stores with confidence.」

「In December, the company redesigned its official website and launched its own e-commerce site. The website was redesigned to communicate the company's products and services to more customers, address the needs of the growing number of smartphone users, and reflect the expected continued increase in customers gathering information digitally.」

「In response to the steadily growing e-commerce market, the company opened こころのアトリエ　はせがわ on 3 June on LOHACO, the shopping site operated by ASKUL Corporation. In addition, on 20 December it began selling the はせがわＬＩＶＥ-ｉｎｇ（リビング）コレクション, developed jointly with a domestic furniture specialist manufacturer, on Amazon, the world's largest shopping site. Going forward, the company aims to increase customer touchpoints through its physical and digital stores by making greater use of its store network.」

「In response to the steadily growing e-commerce market, the company opened a new store, こころのアトリエ　はせがわ, on 3 June on LOHACO, the shopping site operated by ASKUL Corporation. Going forward, the company aims to increase customer touchpoints through its physical and digital stores by making greater use of its store network.」

「In response to the steadily growing e-commerce market, the company opened a new store, こころのアトリエ　はせがわ, on 3 June on LOHACO, the shopping site operated by ASKUL Corporation. Going forward, the company aims to increase customer touchpoints through its physical and digital stores by making greater use of its store network.」