Attracting customers and restoring average spend per customer by reviewing prices and quantities for major sale and flyer products
First written in FY2019-Q2. 17 of 21 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2026.
25 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「At the semiannual “Shimamura Super Surprise Sale,” the strategic introduction of limited-edition products resulted in record-high sales, and we maintained strong customer-drawing power throughout the year.」
Major sale campaigns progressed to a stage in which the rollout period was extended from the second half of the previous fiscal year into the first half, and record sales were surpassed through the strategic launch of limited-edition products. - 2026-03-30AdvancedEarnings
「At the semiannual “Shimamura Super Surprise Sale,” the strategic introduction of limited-edition products resulted in record-high sales, and we maintained strong customer-drawing power throughout the year.」
Large-scale sales promotions developed into year-round initiatives supported by the strategic introduction of limited-edition products and record-high sales. - FY2026-H1AdvancedAnnual report
「The company held the “Super Surprise Sale” for the first time in the first half, following the strong response it generated in the second half of the previous fiscal year.」
The “Super Surprise Sale,” which received a strong response in the second half of the previous fiscal year, was also held in the first half, extending the rollout period for major sale campaigns. - FY2025AdvancedAnnual report
「During the “Shimamura Super Surprise Sale” beginning on 20 November, sales and customer traffic on the first day of the flyer reached record highs, further increasing same-store sales.」
Customer-attraction measures combining major sales, flyers and digital promotions progressed, and sales and customer traffic on the first day of the flyer for the “Shimamura Super Surprise Sale” reached record highs. - FY2025-H1AdvancedAnnual report
「In advertising, the company strengthened the planning capabilities of its flyers. Promotions for priority events and various fairs had a significant effect on customer attraction.」
In addition to conventional digital advertising, priority events and regional promotions, the company strengthened the planning capabilities of the flyers themselves and reported that priority events and various fairs attracted customers. - FY2024-Q3AdvancedAnnual report
「In advertising, the company attracted customers by running weekly campaigns for its 70th-anniversary campaign and various fairs amid continued hot late-summer weather and a warm winter.」
Although weather conditions were unfavorable for autumn and winter merchandise sales, the company attracted customers by running its 70th-anniversary campaign and various fairs on a weekly basis. - FY2024-Q2AdvancedAnnual report
「For its 70th-anniversary campaign, flyers featuring influencers and well-known talent helped improve customer-attraction capabilities and increase the number of social-media members.」
For its 70th-anniversary campaign, the company distributed flyers featuring influencers and well-known talent, improving its ability to attract customers and increasing the number of social-media members. - FY2023AdvancedAnnual report
「In advertising, the company expanded digital advertising, including online distribution of video commercials, and flexibly reviewed the timing, volume and media of its advertising according to weather conditions and sales.」
Conventional flyer and digital advertising measures progressed toward flexible reviews of distribution timing, advertising volume and media according to weather conditions and sales. - FY2023-Q3AdvancedAnnual report
「Seasonal influencer campaigns and popular character merchandise also performed well. In advertising, the company expanded digital advertising, including online distribution of video commercials, and increased customer traffic by strengthening flyer promotions for priority events such as the Big Thanksgiving Sale. By store, sales at the relevant stores increased as the company strengthened its use of flyers limited to urban areas.」
In addition to promoting influencer campaigns and character merchandise, the company combined online distribution of video commercials, the Big Thanksgiving Sale and flyers limited to urban areas, improving customer traffic and sales at the targeted stores. - FY2023-Q2AdvancedAnnual report
「New flyer initiatives, including the Innerwear Fair, performed well. By store, sales at the relevant stores increased through flyers targeting urban areas.」
Flyer promotions were developed into specific initiatives, including new campaigns such as the Innerwear Fair and content limited to urban stores, with an increase in sales reported. - FY2022AdvancedAnnual report
「The company expanded the range of seasonal trend products, influencer campaigns and character merchandise, strengthened coordinated-outfit proposals, and featured them in weekly flyers, increasing the number of items purchased per transaction.」
Promotional measures progressed toward coordinated-outfit proposals for trend, influencer and character products and promotion through weekly flyers, with an increase in the number of items purchased per transaction reported. - FY2022-Q3AdvancedAnnual report
「The company expanded the range of seasonal trend products, influencer campaigns and character merchandise, strengthened coordinated-outfit proposals, and featured them in weekly flyers, increasing the number of items purchased per transaction.」
The company expanded the product range and coordinated-outfit proposals for trend products, influencer campaigns and character merchandise, promoted them in weekly flyers, and increased the number of items purchased per transaction. - FY2021AdvancedAnnual report
「In advertising and promotions, we significantly reduced discount sales at checkout and expanded digital advertising that promptly distributed flyers and videos on social media for various initiatives, including private-brand products and products suited to new lifestyles, producing results.」
The company moved toward a sales approach that limited checkout discounts and promoted private-label products and products suited to new lifestyles through flyers, videos and social media, and reported that the approach was effective for the full year. - FY2021-Q3AdvancedAnnual report
「In advertising and promotions, we significantly reduced discount sales at checkout and expanded digital advertising that promptly distributed web flyers and video advertisements on social media for various initiatives, including private-brand products and products suited to new lifestyles. As a result, both customer numbers and average spend per customer exceeded the previous year's results in the third quarter.」
The company made progress toward promotional campaigns that sharply reduced discounts and distributed web flyers and video advertising for private-label products and products suited to new lifestyles through social media. Both customer traffic and average spend per customer exceeded the previous year. - FY2021-Q2AdvancedAnnual report
「The company sharply reduced checkout discounts, narrowed the selection of low-priced products featured as advertising highlights, and expanded promotions for T-shirts and trousers from its private-label brand “CLOSSHI” and co-developed brands with suppliers, as well as “FIBERDRY” underwear and bedding, creating flyers that customers could enjoy browsing」
The company made progress toward promotional campaigns that sharply reduced checkout discounts and strengthened promotion of private-label, co-developed and functional products. Customer traffic and items purchased per transaction exceeded the previous year in the second quarter. - FY2020AdvancedAnnual report
「In advertising, average spend per customer exceeded the previous year after the company narrowed the selection of low-priced products and reduced discounts at the checkout, but customer traffic declined as its ability to attract customers weakened. Meanwhile, it increased the frequency of web flyers for more than 20 million social-media members by approximately 30% year on year, and sales per distribution increased as it improved its understanding of effective messaging.」
Average spend per customer exceeded the previous year through a narrower selection of low-priced advertised products and fewer checkout discounts, while web flyers for social-media members expanded to more than 20 million recipients, with distribution frequency up approximately 30% year on year. - FY2020-Q3RestatedAnnual report
「Average spend per customer exceeded the previous year after the company narrowed the selection of low-priced headline products in its advertising and reduced discounts at the checkout, but」
The company continued initiatives to recover average spend per customer by narrowing the selection of low-priced advertised products and reducing discounts at the checkout. - FY2020-Q2AdvancedAnnual report
「Average spend per customer exceeded the previous year after the company narrowed the selection of low-priced headline products in its advertising and reduced discounts at the checkout. However, customer traffic fell below the previous year because the product range was insufficient to meet the needs of customers across a broad range of age groups.」
Average spend per customer exceeded the previous year by narrowing the selection of low-priced advertised products and reducing discounts at the checkout. - FY2019RestatedAnnual report
「In the first half, the core Shimamura business launched sale campaigns such as the “65th Birthday Festival” and “Thanksgiving Sale” and sought to increase customer traffic by prominently featuring low-priced products. However, customer traffic did not increase as much as expected, and the decline in average spend per customer prevented sales from increasing.」
The company reaffirmed its customer-attraction strategy based on major sales and low-price appeals, and summarized for the full year that customer traffic in the first half failed to increase as expected and sales did not rise because average spend per customer declined. - FY2019-Q3RestatedAnnual report
「In the third quarter, the company launched sale campaigns such as the “65th Birthday Festival” and “Thanksgiving Sale” and worked to increase sales.」
The Shimamura business continued sale campaigns such as the “65th Birthday Festival” and “Thanksgiving Sale” and sought to increase sales. - FY2019-Q2First statedAnnual report
「In the first quarter, the company planned and held major events, including the Shimamura 1,400-store sale and a 65th-anniversary commemorative sale, to attract customers and increase sales. Highlighting low prices through special-offer products in flyers increased customer traffic, but reduced average spend per customer. In the second quarter, the company brought forward its summer sale in response to the early end of the rainy season. From July, it worked to recover average spend per customer by reviewing the prices and quantities of flyer products, but typhoons and extreme heat dampened demand, customer traffic remained sluggish, and sales fell below the previous year.」
For the Shimamura business, the company’s initiatives to attract customers and recover average spend per customer by combining major events, low-price appeals, an earlier summer sale, and reviews of flyer-product prices and quantities were described together for the first time.