Expanding promotional activities from flyers to television commercials

「To strengthen sales capabilities, we reinforced efforts to generate sales less affected by temperature, expanded initiatives using influencers and characters, implemented region-specific measures suited to store characteristics, and developed products and promotions according to temperature.」

「In promotions, we strengthened segmented promotions using the steadily growing app membership base and enhanced the timely dissemination of information through social media, further strengthening our appeal to diverse customer segments.」

「In addition to segmented promotions using app members, we further strengthened the timely dissemination of information through social media, thereby increasing our appeal to a wider range of customer segments.」

「In strengthening digital promotions, we reinforced web commercials, social media promotions and online-store sales. In particular, the store-pickup service at urban stores for products sold through the online store performed well, further advancing reciprocal traffic between physical stores and online channels.」

「In advertising and promotions, we strengthened the planning capabilities of flyers. Features for key events and various fairs had a significant effect on attracting customers. We also opened pop-up shops in urban areas to raise awareness of しまむら and acquire new customers, and sales of products linked to the online store performed well.」

「In advertising and promotions, we expanded digital promotions. For web commercial videos, we established a system for reviewing the distribution timing according to sales conditions and the weather, strengthening flexible promotional activities. In addition, the “EC Fair,” conducted in coordination with the online store, effectively drove reciprocal traffic between stores and the online store.」

「In advertising and promotions, we featured the 70th anniversary initiatives and various fairs on a weekly rotation amid continued late-summer heat and mild winter weather, helping attract customers. As digital promotions expanded, we brought some photography and video editing in-house, reducing work time and expenses.」

「In advertising and promotions, we expanded the online distribution of flyers and video commercials, which was effective in controlling expenses and increasing sales. For the 70th anniversary initiatives, flyers featuring influencers and well-known talent helped improve customer attraction and increase the number of social media members.」

「In advertising and promotions, we reduced newspaper insertions for flyer distribution and expanded digital distribution, improving cost-effectiveness. In social media promotions, we expanded the use of new media and launched various campaigns, increasing the number of social media members.」

「In advertising and promotions, we expanded digital advertising, including the online distribution of video commercials, and flexibly reviewed the timing, volume and media of advertising according to the weather and sales. In social media promotions, we introduced new media and renewed the website and app. We also strengthened promotions limited to urban areas and specific regions, increasing sales at the relevant stores and in the relevant regions.」

「In advertising and promotions, customer numbers increased after we expanded digital advertising, including the online distribution of video commercials, and strengthened flyer promotions for key events such as the Grand Appreciation Festival. At specific stores, sales increased after efforts involving flyers limited to urban areas were strengthened.」

「In advertising and promotions, customer numbers increased as we expanded new promotional media, centered on digital advertising. New initiatives such as underwear fairs performed well in flyer promotions. By using flyers limited to urban areas at specific stores, we increased sales at those stores.」

「In the core しまむら business, we expanded the rollout of private-brand and jointly developed brands to strengthen brand value, and coordination with stores and promotions produced results. We also broadened the assortment of seasonal trend products, influencer initiatives and character products, strengthened coordination proposals, and featured them in weekly flyers, increasing the number of store visitors.」

「In advertising and promotions, we increased the number of commercial videos posted on video-sharing sites. On social media, accounts focused on teenagers and young adults and product-introduction video channels each increased their membership, further broadening the use of digital advertising.」

「In advertising and promotions, we expanded digital advertising by promptly placing video advertisements for private-brand products, jointly developed brands and influencer initiatives on social media and video-sharing sites as conditions required, including the weather and product sales. Replacing flyers by region also produced results.」

「In advertising and promotions, we expanded digital advertising by promptly placing video advertisements for private-brand products, jointly developed brands and influencer initiatives on social media and video-sharing sites as conditions required, including the weather and product sales. Replacing flyers by region also produced results.」

「In advertising and promotions, we significantly reduced discount sales at checkout and expanded digital advertising that promptly distributed flyers and videos on social media for various initiatives, including private-brand products and products suited to new lifestyles, producing results.」

「In advertising and promotions, we significantly reduced discount sales at checkout and expanded digital advertising that promptly distributed web flyers and video advertisements on social media for various initiatives, including private-brand products and products suited to new lifestyles. As a result, both customer numbers and average spend per customer exceeded the previous year's results in the third quarter.」

「We expanded the promotion of T-shirts and trousers from our private brand “CLOSSHI” and jointly developed brands with suppliers, as well as underwear and bedding from “FIBERDRY,” creating flyers that customers could enjoy browsing and strengthening the distribution of information through social media,」

「Web flyers targeting more than 20 million social media members were distributed approximately 30% more often year on year. As we became better able to identify effective messaging, sales per distribution also increased.」

「We also worked to review our advertising and promotional activities and raise awareness by expanding promotions through TV commercials and the web beyond our traditional flyer-centered approach. However, the effectiveness and reach of the TV commercials fell short of expectations, leaving issues for further study.」

「We reviewed our advertising and promotions and worked to raise awareness by expanding promotional activities using TV commercials and the web beyond the previous focus on flyers.」

「We reviewed our advertising and promotions and worked to raise awareness by expanding promotional activities using TV commercials and the web beyond the previous focus on flyers.」

「We reviewed our advertising and promotions and worked to raise awareness by expanding promotional activities using TV commercials beyond the previous focus on flyers.」

「We will expand advertising and promotional activities using television commercials, moving beyond the previous focus on flyers, to increase the effectiveness of advertising and promotions.」