Restructuring the Chambre Business Around “Adding Color to Everyday Life”

「As part of efforts to strengthen its merchandise offering, the Chamble business promoted the expansion of its core JBs, character products and gift-suitable products. To strengthen sales capabilities, it increased customer numbers by improving the presentation of event displays under the new layout, introducing visit stamp cards and attracting food trucks, while also promoting the use of its online store.」

「The Chamble business actively rolled out measures aligned with customer needs and motivations, including 25th-anniversary and Christmas campaigns, and performed well. In developing new-layout stores, an initiative underway since the previous fiscal year, it worked to improve VMD, resulting in higher sales at existing stores.」

「In developing stores with new layouts, an initiative we began in the previous fiscal year, sales at existing stores increased as a result of efforts to improve visual merchandising. In addition, line-robbing and these initiatives produced synergies, substantially increasing demand for gifts, including those for spring's new-season living and Mother's Day.」

「The Chamble business’s expanded assortment through the 25th-anniversary campaign and line robbing was effective in increasing customer numbers. The introduction of the new layout at existing stores, an initiative underway since the previous fiscal year, improved VMD and increased store sales. In addition, spring and Mother’s Day gifts performed well through the synergistic effects of these measures.」

「In developing its assortment, the business launched the new mode-natural JB “Clasiiki” and expanded its cosmetics and confectionery assortment. In addition, 32 stores were changed to the 2024-format layout to improve VMD, and sales remained strong.」

「The Chamble business significantly increased sales of cosmetics and food. It introduced Instagram Live as a new promotional method for cosmetics to acquire new customers. In food, gift products suited to demand for returning to one’s hometown became best-sellers. In outerwear, core JBs such as “Anne’s pocket” increased sales.」

「The Chamble business significantly increased cosmetics sales in response to stronger demand for going out. Expanded assortments of confectionery and food also performed well, with sales supported by offerings tailored to gift demand around Mother’s Day and other occasions. In outerwear, it launched the new JB “Clasiiki” and expanded its mode-natural assortment.」

「The Chamble business strengthened its JB in outerwear and advanced measures to expand influencer and character collaborations under tsukuru＆Lin. and gift-related products. In general merchandise, lunch products and cosmetics performed well on demand for going out. In gift offerings, the number of wrapping orders for socks and handkerchiefs increased following the expansion of the assortment.」

「The assortment of products compatible with the “Gift Marche,” where customers can freely choose products and wrapping materials, was expanded, and food and confectionery performed well. During the six months ended the second quarter, 5 stores were opened and 3 were closed, leaving 115 stores. Net sales rose 4.2% year on year to ¥7,521 million.」

「Among the expanded gift assortment, the “Gift Marche,” where customers can select products and decorative materials themselves, performed well, with food and confectionery becoming best-sellers. Changes to a gift-oriented layout tested at some stores were also effective in increasing sales. During the nine months ended the first quarter, 2 stores were opened and 2 were closed, leaving 113 stores. Net sales rose 8.0% year on year to ¥4,088 million.」

「The Chamble business increased sales by strengthening the branding of its core JB in outerwear and expanding gift-related products and services in general merchandise. As demand for going out increased, fashion accessories such as bags and hats, as well as general merchandise such as cosmetics and fragrances, also increased sales.」

「During the nine months ended the third quarter, 12 stores were opened, bringing the total to 114 stores. Net sales rose 13.1% year on year to ¥10,781 million.」

「The “Gift Marche,” where customers can freely choose products and wrapping materials, strengthened sales at its special displays, resulting in increases in customer numbers and average spend per item. During the six months ended the second quarter, 7 stores were opened, bringing the total to 109 stores. Net sales rose 14.1% year on year to ¥7,219 million.」

「In the Chamble business, fashion accessories and women’s apparel increased sales through the launch of new JBs and improved branding of existing JBs, while cosmetics, stationery, confectionery and bath products performed well on demand for the home. In kitchen and lunch products, cooking products and tableware from the JBs “tsukuru&Lin.” and “irokkoh” performed well alongside character products.」

「The Chamble business increased sales of outerwear and fashion accessories, centered on its JB brands, while cosmetics and bath products remained strong on continued demand for the home. In kitchen and lunch products, new products such as cooking products and aprons jointly developed with the “Research Group for Comfortable Living” under the JB “tsukuru&Lin.” contributed to sales in addition to strong character products. During the nine months ended the third quarter, 4 stores were opened, bringing the total to 99 stores. Net sales rose 12.0% year on year to ¥9,533 million.」

「The Chamble business continued to benefit from demand for the home in its general merchandise division, which accounts for approximately half of its sales mix, with tableware, cooking products, cosmetics and bath products driving sales growth. Original character products became best-sellers in kitchen and lunch products. Promotional efforts included increasing image posts on SNS and live streaming, which helped increase customer numbers. During the six months ended the second quarter, 3 stores were opened, bringing the total to 98 stores. Net sales rose 12.6% year on year to ¥6,325 million.」

「The Chamble business saw strong performance from its outerwear and general merchandise brands following stronger JB branding, while interior, cooking and storage products also grew in response to demand for the home. Original character products such as Miffy became best-sellers in kitchen and lunch products, and gift products for spring’s new-lifestyle season and Mother’s Day also performed well. During the nine months ended the first quarter, 1 store was opened, bringing the total to 96 stores. Net sales rose 31.9% year on year to ¥3,299 million.」

「Chamble, a “General Merchandise & Fashion” specialty store targeting women in their 20s to 40s, is expanding core brands in outerwear and general merchandise, while strengthening Chamble-exclusive original products in general merchandise. It is also strengthening shop-floor presentation focused on everyday living situations and the promotion of gift products to further improve its sales capabilities.」

「The Chamble business saw strong sales growth in women’s pajamas, loungewear, cooking and storage products, and interior goods by responding accurately to the new lifestyle. The jointly developed brand “tsukuru&lin.” with the fashion magazine Linネル, whose assortment was expanded, and character products for adults also performed well. During the nine months ended the third quarter, 4 stores were opened and 2 were closed, bringing the total to 95 stores. Net sales rose 17.9% year on year to ¥8,514 million.」

「The Chamble business significantly increased sales of women’s loungewear, aprons, storage products and hygiene-related general merchandise through an assortment and shop-floor design that quickly captured demand for staying at home. Promotional efforts included advertising a 20th-anniversary sale in July through flyers, resulting in a sharp 16.3% year-on-year increase in customer numbers in the second quarter.」

「The Chamble business saw strong sales of women’s loungewear, aprons, cooking and storage products, and hygiene-related general merchandise. Efforts to better meet gift demand also produced results.」

「Chamble, a “General Merchandise & Fashion” specialty store targeting women in their 20s to 40s, is expanding products from its core brands and gift products, promoting themed assortments and working to strengthen its sales capabilities.」

「Sales of the original brands “tsukuru&Lin.” and “Mushroom,” jointly developed with the fashion magazine Linネル, remained strong. The business also strengthened its assortment of products suitable for casual gifts around events such as Mother’s Day and Respect for the Aged Day, created various gift proposals on the shop floor and improved its sales capabilities.」

「Sales of the original brands “tsukuru&Lin.” and “Mushroom,” jointly developed with the fashion magazine Linネル, remained strong. In addition to events such as Mother’s Day and Father’s Day, the business strengthened its assortment of products suitable for casual gifts, created various gift proposals on the shop floor and improved its sales capabilities.」

「The Chamble business is seeing strong sales of women’s outerwear from the original brands “tsukuru&Lin.” and “Mushroom,” jointly developed with the fashion magazine Linネル, while strengthening its assortment to meet gift demand.」

「Chamble, a “General Merchandise & Fashion” specialty store targeting women in their 20s to 40s, is working to strengthen its sales capabilities by establishing core brands and offering merchandise suited to casual gift demand.」

「The Chamble business is being restructured as a “General Merchandise & Fashion” specialty store, with “Home Goods” as its theme. It is expanding its general merchandise offering to propose a lifestyle for women who want to enrich their homes and everyday surroundings.」

「The Chamble business is being restructured as a “General Merchandise & Fashion” specialty store, with “Home Goods” as its theme. It is expanding its general merchandise offering to propose a lifestyle for women who want to enrich their homes and everyday surroundings.」

「The Chamble business is being restructured as a “General Merchandise & Fashion” specialty store, with “Home Goods” as its theme. It is expanding its general merchandise offering to propose a lifestyle for women who want to enrich their homes and everyday surroundings.」

「The Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept, with a substantial review of its merchandise mix. It also worked to improve performance by improving and evolving its web-based promotional methods and raising awareness among younger women. During the current consolidated fiscal year, 3 stores were opened and 1 was closed, bringing the total to 98 stores, while net sales rose 1.8% year on year to ¥9,688 million.」

「The Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept, with a substantial review of its merchandise mix. It also worked to improve performance by improving and evolving its web-based promotional methods and raising awareness among younger women.」

「The Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept, with a substantial review of its merchandise mix. It also worked to improve performance by improving and evolving its web-based promotional methods and raising awareness among younger women.」

「The Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept, with a substantial review of its merchandise mix. It also worked to improve performance by improving and evolving its web-based promotional methods and raising awareness among younger women.」

「With women in their 30s as its core customers, the Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept. To improve communication between head office and stores, store operations were changed from a block structure managed by block managers to a head-office-direct structure managed by supervisors, with the aim of improving shop-floor management and establishing a system for responding immediately to store requests.」

「With women in their 30s as its core customers, the Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept. To improve communication between head office and stores, store operations were changed from a block structure managed by block managers to a head-office-direct structure managed by supervisors, with the aim of improving shop-floor management and responding immediately to store requests.」

「With women in their 30s as its core customers, the Chamble business is being restructured around “Adding Color to Everyday Life” as its new store concept. To improve communication between head office and stores, store operations were changed from a block structure managed by block managers to a head-office-direct structure managed by supervisors, with the aim of improving shop-floor management and responding immediately to store requests.」