Enhancing the Taiwan business's sales performance and brand awareness by coordinating products, in-store presentation and sales promotions and using websites and apps

「思夢樂, which operates stores throughout Taiwan, is developing its business as a specialty general-apparel retailer targeting women in their 20s to 60s and their families, seeking to create stores where the soft goods needed in daily life are always available when customers want them. To strengthen product appeal, it expanded its lineup of attractive products, including Japanese PB products and influencer-designed products. To strengthen selling capabilities, it increased promotions using popular influencers and improved brand awareness by opening stores in urban areas. Net sales rose 17.2% year on year to NT$1,094 million (¥5,452 million).」

「During the consolidated fiscal year, 2 stores were opened and 1 store was closed, bringing the store count to 45. Net sales rose 10.3% year on year to NT$2,104 million (¥10,332 million).」

「To strengthen our product offering, we expanded Japanese-designed private brands and joint-development brands, as well as Simomura original private brands. To strengthen sales capabilities, collaborations with influencers improved brand awareness and helped us acquire new customers.」

「思夢樂, which operates stores throughout Taiwan, is developing its business as a specialty general-apparel retailer targeting women in their 20s to 60s and their families, seeking to create stores where the soft goods needed in daily life are always available when customers want them. To strengthen product appeal, it expanded its range through 思夢樂 original products and line-robbing. To strengthen selling capabilities, it actively used SNS and influencers, raising brand awareness. During the interim consolidated fiscal period, 1 store was opened and 1 store was closed, bringing the store count to 44. Net sales rose 8.8% year on year to NT$934 million (¥4,577 million).」

「During the consolidated fiscal year, 3 stores were opened and 1 store was closed, bringing the store count to 44. Net sales rose 13.1% year on year to NT$1,907 million (¥8,810 million).」

「To strengthen product appeal, the company expanded Japan-designed PB and JB products and Taiwan-designed PB products, broadening its range of original products. It also pursued line-robbing in local character products and Korean-style fashion. To strengthen selling capabilities, it expanded SNS promotions featuring popular Taiwanese influencers and advanced its digital promotions.」

「To strengthen product appeal, the company expanded Japan-designed PB and JB products and Taiwan-designed PB products, broadening its differentiated merchandise range. It also pursued line-robbing in new categories, including American casual, sports-style products and locally produced Taiwanese character products. To strengthen selling capabilities, it signed contracts with popular local Taiwanese influencers and advanced digital promotions using SNS.」

「思夢樂, which operates stores throughout Taiwan, is rebuilding its operations as a specialty general-apparel retailer targeting women in their 20s to 60s and their families, seeking to create stores where the soft goods needed in daily life are always available when customers want them. To strengthen product appeal, it expanded Japan-designed PB and JB products and Taiwan-designed PB products to differentiate itself from competitors; expanding its range of character, sports, business and outdoor products was effective in increasing customer traffic. To strengthen selling capabilities, collaboration initiatives with well-known local influencers and expanded digital promotions helped attract new customers. During the cumulative first nine months of the consolidated fiscal period, 2 stores were opened and 1 store was closed, bringing the store count to 41. Net sales rose 14.3% year on year to NT$1,170 million (¥5,535 million).」

「To strengthen product appeal, the company increased the weighting of Japan-designed PB and JB products and Taiwan-designed PB products, differentiating itself from competitors; PB and JB products accounted for 55% of sales. Through line-robbing, it newly added outdoor products alongside character, sports and business-related products. Dedicated sales areas for each category increased awareness and boosted sales. To strengthen selling capabilities, it expanded digital promotions using SNS, improving its ability to attract customers.」

「To strengthen product appeal, the company increased the weighting of Japan-designed PB and JB products and Taiwan-designed PB products, differentiating itself from competitors; PB and JB products accounted for more than 50% of sales. It also expanded its range of character, sports and business-related products, which are less affected by weather. To strengthen selling capabilities, it expanded digital promotions using SNS. Expanded initiatives not undertaken last year, including collaborations with popular Taiwanese influencers and rainy-season features, contributed to higher customer traffic.」

「The 思夢樂 business, which operates in Taiwan, is rebuilding its operations as a specialty general-apparel retailer, aiming to offer Taiwanese customers the right products, in the right quantities, at the right prices and at the right times. In the first half, customer traffic fell sharply in the first quarter due to low temperatures and the spread of COVID-19, but the mood of refraining from going out subsequently eased and sales recovered sharply.」

「Meanwhile, PB and JB products, whose distribution was expanded, performed steadily, and diversified promotional methods drove a substantial increase in SNS views. During the cumulative first nine months of the consolidated fiscal period, 1 store was closed, bringing the store count to 41. Net sales rose 9.9% year on year to NT$1,023 million (¥4,627 million).」

「PB and JB products, whose share of merchandise handled was increased, performed well, while stronger SNS promotions increased customer traffic. No stores were opened or closed during the cumulative first half of the consolidated fiscal period, leaving operations at 42 stores. Net sales rose 22.9% year on year to NT$665 million (¥3,023 million).」

「The expansion of Japanese private brands (PB) and joint brands (JB), flyer distribution and the launch of product-introduction videos on social media proved effective in promotions. Existing-store sales in the second half increased 4.6% from the previous fiscal year.」

「In the third quarter, the company expanded its handling of Japanese private brands (PB) and joint brands (JB) to strengthen its products. To strengthen sales capabilities, it reviewed flyer promotions and carried out refurbishments and layout changes at existing stores, leading to a substantial recovery in sales despite high temperatures.」

「From May onward, the company appropriately controlled order volumes, keeping inventory at approximately the previous year’s level.」

「The 思夢樂 business, which operates in Taiwan, is rebuilding its business to provide products at the right time, in the right assortment and quantity, and at the right price for Taiwanese customers as a full-line apparel specialty retailer. In the first quarter, it advanced brand rebuilding centered on private brands (PB) and joint brands (JB), particularly in outerwear. Children’s outerwear featuring Japanese joint brands recorded substantial sales growth.」

「思夢樂, which operates across all of Taiwan, is rebuilding its business as a full-line apparel specialty retailer. To provide products at the right time, in the right assortment and quantity, and at the right price for Taiwanese customers, it is rebuilding its brands around private brands (PB) and joint brands (JB) and working to raise existing-store sales.」

「The 思夢樂 business, which operates in Taiwan, is working to expand sales by establishing brand strength suited to Taiwan as a full-line apparel specialty retailer. In the third quarter, existing-store sales exceeded the previous year’s results following measures including stronger brand strength, but the weather remained extremely challenging for autumn and winter products, with high temperatures continuing into November and some days reaching midsummer conditions. During the nine months ended 31 December, the company closed 3 stores, bringing the total to 45 stores.」

「The 思夢樂 business, which operates in Taiwan, is working to expand sales by establishing brand strength suited to Taiwan as a full-line apparel specialty retailer. In the first quarter, although beginning winter inventories were reduced to approximately 30% of the previous year’s level, the company was unable to build sufficient summer inventories. Sales of summer products were weak because of restrictions on going out due to COVID-19 and low temperatures in April.」

「In the second half, the company increased customer traffic by raising the proportion of locally sourced products and strengthening in-store promotions. Favorable weather also provided a tailwind, and sales entered a recovery trend.」

「The 思夢樂 business, which operates in Taiwan, carries a certain proportion of Japan-planned products and is working to strengthen its sales capabilities as a full-line apparel specialty retailer. Sales of spring and summer products remained challenging in the first half because of the weather, but favorable weather in the second half provided a tailwind, and sales are recovering.」

「The 思夢樂 business, which operates in Taiwan, carries a certain proportion of Japan-planned products and is working to strengthen its sales capabilities as a full-line apparel specialty retailer. During the first half, weather had a significant impact from March to April, and sales of spring and summer products remained challenging.」

「The 思夢樂 business, which operates in Taiwan, carries a certain proportion of Japan-planned products and is working to strengthen its sales capabilities as a full-line apparel specialty retailer.」

「思夢樂, which operates across all of Taiwan, is rebuilding its business toward becoming a junior department store as a full-line apparel specialty retailer. It is working to improve information gathering and sourcing capabilities to provide products at the right time, in the right assortment and quantity, and at the right price for Taiwanese customers.」

「思夢樂, which operates across all of Taiwan, is pursuing further evolution as a full-line apparel specialty retailer by strengthening quality and trends and increasing the proportion of Japan-planned products. During the nine months ended 31 December, it opened 3 stores and closed 1, bringing the total to 47 stores. Sales increased 2.4% year on year in NT$ terms to NT$1,138 million (¥4,156 million).」

「思夢樂, which now operates across all of Taiwan, is working to strengthen quality and trends and increase the proportion of Japan-planned products as it continues evolving as a full-line apparel specialty retailer.」

「思夢樂, which now operates across all of Taiwan, is working to strengthen quality and trends and increase the proportion of Japan-planned products as it continues evolving as a full-line apparel specialty retailer.」

「思夢樂, which opened a store in Yilan County in eastern Taiwan in the previous fiscal year and now operates across almost all of Taiwan, continued opening stores to increase its network density and focused on improving locally tailored products and promotions and raising quality-control standards. During the fiscal year, it opened 3 stores, bringing the total to 45 stores. Following major refurbishments at 2 stores, sales increased 6.6% year on year in NT$ terms to NT$1,627 million (¥5,987 million).」

「The company continued opening stores to increase its network density and focused on improving locally tailored products and promotions and raising quality-control standards. During the nine months ended 31 December, it opened 2 stores, bringing the total to 44 stores. It also carried out major refurbishments at 2 stores, resulting in」

「The company continued opening stores to increase its network density and focused on improving locally tailored products and promotions and raising quality-control standards. During the six months ended 30 September, it opened 1 store, bringing the total to 43 stores. It also carried out major refurbishments at 2 stores.」

「思夢樂, which opened a store in Yilan County in eastern Taiwan in the previous fiscal year and now operates across almost all of Taiwan, continued opening stores to increase its network density and focused on improving locally tailored products and promotions and raising quality-control standards. During the three months ended 30 June, it opened 1 store and carried out major refurbishments at 2 stores, bringing the total to 43 stores.」

「思夢樂, which operates in Taiwan, opened a store in Yilan County on the Pacific coast during the period, achieving coverage across almost all of Taiwan. Including the Yilan County Xiazhang Road store, it opened 3 stores during the fiscal year, bringing the total to 42 stores. Following major refurbishments at 5 stores, sales increased 1.5% year on year in NT$ terms to NT$1,526 million (¥5,571 million).」

「During the nine months ended 31 December, the company opened 3 stores, bringing the total to 42 stores. Following major refurbishments at 5 stores, sales increased 7.0% year on year in NT$ terms to NT$1,087 million (¥3,761 million).」

「The company worked to improve performance by continuing to link products, sales floors and promotions and improving store value to raise sales capability, while strengthening promotions using its website and app to improve awareness.」