Designation of Core Products and Consolidation Under the CLOSSHI Private Label
First written in FY2017-Q1. 24 of 34 entries say "Advanced", first in FY2017. Latest entry: FY2027-H1.
18 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「To strengthen its product offering, the Company expanded the range of its private brands (PBs) and character merchandise. Among PBs, sales remained strong for products combining excellent functionality with comfortable wear, led by FIBER DRY and CLOSSHI PREMIUM. As part of efforts to further develop its PBs, the Company rolled out products incorporating functional materials such as Super COOL into the existing Ikki Iki Lab and Nemunemu Lab PBs. For character merchandise, the Company introduced limited-edition products developed with an idol group and products from corporate collaborations, broadening awareness among customers with whom it had previously had limited contact and encouraging store visits.」
Efforts to strengthen the product offering centered on PBs and JBs took concrete form in adding functional materials to FIBER DRY, CLOSSHI PREMIUM, Ikki Iki Lab and Nemunemu Lab, as well as developing limited-edition initiatives with an idol group and companies. - FY2026AdvancedAnnual report
「For its flagship private brand (PB), CLOSSHI, the Company promoted sales of products addressing customers’ concerns and dissatisfaction, including the long-lasting-use Heavy Rotation series and the Nemunemu Lab series supporting the sleep environment, while expanding the higher-priced, value-added CLOSSHI PREMIUM PB.」
The CLOSSHI initiatives progressed toward new series addressing customer concerns and dissatisfaction, including long-lasting-use and sleep-support products, as well as the expansion of higher-priced CLOSSHI PREMIUM. In addition, functional products such as FIBER DRY, FIBER HEAT and posture-support bras were rolled out. - 2026-03-30AdvancedEarnings
「Seasonal flagship products such as “FIBER DRY,” which offers moisture absorption and quick-drying and cool-touch functions, and “FIBER HEAT,” which offers moisture-activated heat generation to meet winter demand for protection against the cold, received strong customer support and drove sales.」
The strengthening of CLOSSHI-centered private brands expanded into seasonal-function products, posture-support bras and the higher-priced CLOSSHI PREMIUM private brand, with the products contributing to sales growth. - FY2026-H1AdvancedAnnual report
「In the Shimamura business, the Company expanded the range of its private brands (PBs) and joint development brands (JBs), developed jointly with suppliers, to strengthen its product offering. Among PBs, FIBER DRY, featuring moisture-wicking and quick-drying and cooling materials, performed well against the backdrop of a hot summer. The Ikki Iki Lab series, launched in response to growing health awareness, also performed well. Among JBs, higher-priced products in SEASON REASON, featuring carefully selected materials, functionality and silhouettes, performed well.」
The expansion of the PB and JB product ranges took concrete form in the rollout of functional, health-oriented and high-value-added products, including FIBER DRY, Ikki Iki Lab and the higher-priced SEASON REASON. - FY2025AdvancedAnnual report
「For its flagship private brand (PB), CLOSSHI, the Company promoted sales of products addressing customers’ concerns and dissatisfaction, including the long-lasting-use Heavy Rotation series and the Nemunemu Lab series supporting the sleep environment, while expanding the higher-priced, value-added CLOSSHI PREMIUM PB.」
The expansion of PBs and JBs continued, taking concrete form in the launch of new CLOSSHI series, the expansion of higher-priced CLOSSHI PREMIUM, and the development of products addressing customers’ concerns and dissatisfaction. - FY2025-H1AdvancedAnnual report
「To advance brand equity, the core Shimamura business expanded the assortments of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). For PB, it expanded collaborations with influencers, which effectively increased customer traffic. It also expanded higher-priced PB and JB products, the “FIBER DRY” series, and outerwear made with natural materials, with positive sales results also described.」
The company continued expanding PB and JB assortments and broadened its offerings to higher-priced PB and JB products, the “FIBER DRY” series, and outerwear made with natural materials, with sales effects also described. - FY2025-Q1AdvancedAnnual report
「To advance brand equity, the core Shimamura business expanded the assortments of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). For PB, it newly conducted collaboration initiatives with influencers and strengthened the promotion of product functionality.」
The company continued expanding PB and JB assortments, while making its PB initiatives more specific through new collaborations with influencers and stronger promotion of product functionality. - FY2024-Q3AdvancedAnnual report
「To advance brand equity, the core Shimamura business strengthened its in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). For PB, expanding the higher-priced “CLOSSHI PREMIUM” and extending “FIBER HEAT,” which uses warm materials, into outerwear contributed to higher average spend per customer. JB influencer initiatives performed well, while extending the size range in the women’s plus-size category effectively broadened the customer base.」
The strengthening of PB and JB was made more specific through expansion of the higher-priced CLOSSHI PREMIUM, the line extension of FIBER HEAT into outerwear, influencer initiatives, and expansion into women’s plus-size products. - FY2024-Q2AdvancedAnnual report
「To advance brand equity, the core Shimamura business expanded the assortments and higher-priced products of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). In response to exceptionally hot weather, practical products using cooling materials, including the “FIBER DRY” and “COOL” series, were expanded and performed well.」
The company expanded PB and JB assortments and higher-priced products, as well as its range of practical products using cooling materials. - FY2024-Q1AdvancedAnnual report
「To advance brand equity, the core Shimamura business expanded the assortments of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB), expanded higher-priced products, pursued line extensions, and undertook new initiatives such as collaborations with influencers.」
The expansion of PB and JB assortments has been made more specific through expansion into higher-priced products, line extensions, and collaborations with influencers. - FY2023AdvancedAnnual report
「We will advance the brand equity of PB and JB brands across each business. We will expand the design, quality, and functionality required of PB products and create fresh, appealing products by refining JB products.」
The strengthening of PB and JB brands has been made more specific through expanded design, quality, functionality, and product planning. - FY2023-Q3AdvancedAnnual report
「The core Shimamura business expanded the assortments of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB) to advance brand equity. PB products such as winter knitwear, underwear, and interior goods performed well, while the higher-priced “CLOSSHI PREMIUM” expanded its offerings of underwear and bedding and increased sales. JB products with enhanced coordination proposals, timely influencer initiatives, and popular character merchandise also performed well.」
The company expanded PB and JB assortments, while the higher-priced “CLOSSHI PREMIUM” broadened its offerings to underwear and bedding and increased sales. - FY2023-Q2AdvancedAnnual report
「The core Shimamura business expanded the assortments of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB) to advance brand equity. PB products such as summer underwear, bedding, hats, and cooling goods performed well, as did the higher-priced “CLOSSHI PREMIUM,” which offered enhanced functionality. We also strengthened trend-focused proposals through JB and influencer initiatives and increased customer traffic by actively rolling out timely character merchandise.」
The company expanded PB and JB assortments and advanced initiatives involving enhanced functionality for CLOSSHI PREMIUM, influencer campaigns, and character merchandise, resulting in increased customer traffic. - FY2022AdvancedAnnual report
「The core Shimamura business expanded the rollout of PB and JB brands to strengthen brand equity. Coordination with merchandising and promotions proved effective.」
The full-year results described the expansion of PB and JB brands and coordination with merchandising and promotions as strengthening brand equity and contributing to sales. - FY2022-Q3AdvancedAnnual report
「To strengthen brand equity, we expanded the rollout of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). Coordination with merchandising and promotions proved effective.」
The company continued initiatives to expand the rollout of PB and JB brands in coordination with merchandising and promotions, and also described sales effects such as an increase in units purchased per customer. - FY2022-Q2AdvancedAnnual report
「The core Shimamura business continued expanding its in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB) to strengthen brand equity. Coordination with merchandising and promotions proved effective and increased sales.」
The company stated that it continued rolling out PB and JB brands and increased sales through coordination with merchandising and promotions. - FY2022-Q1AdvancedAnnual report
「To strengthen brand equity, we expanded the rollout of in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB). Coordination with merchandising and promotions proved effective and increased sales.」
The company stated that expanding the rollout of PB and JB brands in coordination with merchandising and promotions had increased sales. - FY2021AdvancedAnnual report
「We will strengthen brand equity across each business. For our in-house developed brands (Private Brand, or PB) and brands jointly developed with suppliers (Joint Development Brand, or JB), we will expand existing brands and develop new ones, while strengthening branding by upgrading how we present products through an integrated approach to products, merchandising, and promotions.」
The PB initiatives centered on CLOSSHI have expanded to include the expansion of existing PB and JB brands in each business, the development of new brands, and integrated promotion of products, merchandising, and sales promotions. - FY2021-Q3AdvancedAnnual report
「In outerwear, private-label products and brands jointly developed with suppliers performed well, while FIBER HEAT autumn and winter products in practical underwear and bedding increased sales as temperatures fell and merchandising and promotions were coordinated.」
The company stated that sales of private-label products, brands jointly developed with suppliers, and FIBER HEAT autumn and winter products increased through coordination with merchandising and promotions. - FY2021-Q2RestatedAnnual report
「We expanded the promotion of T-shirts and pants from the CLOSSHI private label and brands jointly developed with suppliers, as well as FIBERDRY underwear and bedding, and structured our flyers to make it enjoyable for customers to choose products」
Promotion of private-label products, including CLOSSHI, continued and was expanded and incorporated into the flyer structure. - FY2020RestatedAnnual report
「In women’s clothing, best-selling products included one-piece dresses and T-shirts, beginning with the “Suhada Suzuyaka Knit Cardigan” from the CLOSSHI private-label brand」
The rollout of private-label products, including CLOSSHI, and descriptions of specific best-selling products continue. - FY2020-Q3RestatedAnnual report
「In women’s clothing, best-selling products included one-piece dresses and T-shirts, beginning with the “Suhada Suzuyaka Knit Cardigan” from the CLOSSHI private-label brand」
The rollout of private-label products, including CLOSSHI, and descriptions of specific best-selling products continue. - FY2020-Q1RestatedAnnual report
「In women’s clothing, best-selling products included one-piece dresses and T-shirts, beginning with the “Suhada Suzuyaka Knit Cardigan” from the CLOSSHI private-label brand」
The rollout of private-label products, including CLOSSHI, continues, with products such as the “Suhada Suzuyaka Knit Cardigan” cited as specific best sellers. - FY2019RestatedAnnual report
「We will expand the number of items, focusing on outerwear, and proceed with developing the high-fashion, high-quality CLOSSHI PREMIUM private-label brand.」
The policy of expanding the CLOSSHI brand continues, with the company specifically stating that it will expand outerwear items and develop CLOSSHI PREMIUM. - FY2019-Q1RestatedAnnual report
「We are working to expand the “CLOSSHI” brand. In addition to the volume-priced “CLOSSHI,” we began offering “CLOSSHI PREMIUM,” which adds materials, functionality, and design and is sold in higher price ranges, and “CLOSSHI VALUE,” which secures a certain level of quality while being sold at lower prices than any other product, from the beginning of the fiscal year. In April, we held a sale commemorating the fifth anniversary of the “CLOSSHI” brand.」
The rollout of CLOSSHI, CLOSSHI PREMIUM, and CLOSSHI VALUE continued, and a sale commemorating the brand’s fifth anniversary was held in April. - FY2018AdvancedAnnual report
「We are working to expand the “CLOSSHI” brand and are targeting a 40% private-label ratio. In addition to the volume-priced “CLOSSHI,” we will offer “CLOSSHI PREMIUM,” which adds materials, functionality, and design and is sold in higher price ranges, and “CLOSSHI VALUE,” which secures a certain level of quality while being sold at lower prices than any other product.」
The rollout of CLOSSHI sub-brands continues, while a numerical target of a 40% private-label ratio and the rollout of “CLOSSHI PREMIUM” have newly been presented. - FY2018-Q3RestatedAnnual report
「The private-label products consolidated under “CLOSSHI” newly began offering “CLOSSHI Sports,” “CLOSSHI Baby,” “CLOSSHI Kids,” and “CLOSSHI VALUE,” expanding the range of value and price points, enhancing the product lineup, and seeking to broaden customer support.」
The rollout of 4 CLOSSHI sub-brands and the expansion of the brand’s value and price-point range continue to be described. - FY2018-Q2AdvancedAnnual report
「The private-label products consolidated under “CLOSSHI” newly began offering “CLOSSHI Sports,” “CLOSSHI Baby,” “CLOSSHI Kids,” and “CLOSSHI VALUE,” expanding the range of value and price points and enhancing the product lineup」
In addition to the 3 existing sub-brands, the company began offering “CLOSSHI VALUE,” expanding the brand lineup. - FY2018-Q1RestatedAnnual report
「The private-label products consolidated under “CLOSSHI” newly began offering “CLOSSHI Sports,” “CLOSSHI Baby,” and “CLOSSHI Kids.” We expanded the range of value and price points, enhanced the product lineup, and sought to broaden customer support.」
The rollout of CLOSSHI sub-brands and the expansion of its value and price-point range continue to be described. - FY2017AdvancedAnnual report
「The private-label products consolidated under “CLOSSHI” newly began offering “CLOSSHI Sports,” “CLOSSHI Baby,” and “CLOSSHI Kids.” We expanded the range of value and price points, enhanced the product lineup, and sought to broaden customer support.」
CLOSSHI began offering the new Sports, Baby, and Kids series and expanded its range of value and price points. - FY2017-Q3RestatedAnnual report
「We designated products that serve as the main drivers of sales as core products and proposed, evolved, and expanded new use values and sales methods, including “Uraji Attaka Pants” and “sweaT's.” We also consolidated our private-label products under “CLOSSHI” and increased awareness by presenting them in volume on the sales floor.」
The designation of core products and the consolidation of private-label products under CLOSSHI, together with their volume presentation, continue. - FY2017-Q1First statedAnnual report
「We designated core products as the main products driving sales and proposed, evolved, and expanded new use values and sales methods, represented by “Suhada Suzuyaka Denim & Pants” and “T's.” We also consolidated our private-label products under “CLOSSHI” and increased awareness by presenting them in volume on the sales floor.」
The company presents the designation of core products, proposals for new use values and sales methods, and the consolidation of private-label products and their volume presentation on the sales floor as an integrated set of initiatives.