Launch of the e-commerce business in the second half and development of a new business integrating physical stores
First written in FY2020. 14 of 17 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2027-H1.
61 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「At the online store, in-store pickup services, mainly at urban stores, and "combined purchases" continue to perform well, and traffic between physical stores and the online store progressed steadily.」
After the launch of the integrated EC marketplace "Shimamura Park," in-store pickup services at urban stores and "combined purchases" continued to perform well, and traffic between physical stores and the online store increased. - 2026-09-28AdvancedEarnings
「また、各事業のオンラインストアを統合した「しまむらパーク」へ出店したことにより、売上も順調に推移しています。」
各事業のオンラインストアを統合した「しまむらパーク」への出店が記載された。 - FY2026AdvancedAnnual report
「In October 2025, we integrated the Shimamura Group's online stores and opened a new directly operated EC site, "Shimamura Park," adding the Divaro business.」
The business progressed from separate online stores for each business to the launch of the integrated EC marketplace "Shimamura Park," which includes Divaro. Traffic between physical stores and the online store through the in-store pickup service also continues. - 2026-03-30AdvancedEarnings
「At the online store, use of the highly convenient “store pickup service” remained high, further increasing the synergies between online and physical stores through e-commerce growth and the generation of additional purchases from customers directed to physical stores.」
The integration of e-commerce and physical stores progressed through customer referrals to stores via the store pickup service and the generation of additional purchases. - FY2026-H1AdvancedAnnual report
「The online store's in-store pickup service at urban stores continues to perform well, further increasing traffic between physical stores and the online store.」
Traffic between physical stores and the online store further increased through the online store and in-store pickup services at urban stores. - FY2025AdvancedAnnual report
「In the second half of FY2025, we will add Divaro and strengthen customer acquisition by integrating the online stores that had operated independently for each business into a marketplace. In addition, we will introduce a service allowing customers to view and handle products from all businesses at stores across all businesses before purchasing products ordered through the online store.」
The EC business is progressing from separate online stores for 4 businesses to an integrated marketplace, with Divaro to be added in the second half of FY2025, and plans to offer a service allowing customers to inspect and purchase products at stores across all businesses. - FY2025-H1AdvancedAnnual report
「To raise awareness of Shimamura and acquire new customers, we opened pop-up shops in urban areas, and sales of products linked to the online store performed well.」
The integration of physical stores and the online store evolved from conventional in-store pickup and cross-traffic initiatives into linked sales through urban pop-up shops and the online store. - FY2023AdvancedAnnual report
「In FY2020, we opened an online store for the Shimamura business as a new sales channel, primarily to drive traffic between the online store and physical stores. We launched online operations for the Birthday business in FY2021 and for the Avail and Chamble businesses in FY2022, expanding the scale of the business based on low-cost operations. In FY2023, we will improve product assortments in each business and further increase traffic between physical stores and the online store by using our customer management platform.」
Building on the expansion of EC operations to 4 businesses—Shimamura, Birthday, Avail and Chamble—the company progressed to increasing cross-traffic through its customer management platform and improving product assortments. - FY2022AdvancedAnnual report
「In FY2022, we launched operations for the Avail and Chamble businesses and aim to increase the number of members and further expand traffic to stores by expanding product assortments and services in each business.」
The company indicated plans to expand the EC rollout from Shimamura and Birthday to Avail and Chamble, moving toward online store operations across 4 businesses. - FY2022-Q3AdvancedAnnual report
「In addition, as part of efforts to strengthen the foundation and infrastructure of the business and prepare for the future, we launched an online store for the Birthday business in September as a new EC initiative.」
The Group's EC business launched a new online store for the Birthday business in September. - FY2022-Q2AdvancedAnnual report
「In the EC business, where we expanded services and improved logistics efficiency during the first half, we began handling products from the Birthday business in September and aim to further expand the business.」
The company indicated plans to expand services and improve logistics efficiency in the EC business, and to begin handling Birthday products in September. - FY2022-Q1RestatedAnnual report
「In addition, as part of efforts to strengthen the foundation and infrastructure of the business and prepare for the future, we are expanding services and improving logistics efficiency in the EC business, while preparing to launch operations in each business.」
The policy of expanding services, improving logistics efficiency and preparing to launch operations in each business remains in place for the Group-wide EC business. - FY2021AdvancedAnnual report
「In October, we also opened an online store as a new sales channel, and both product order volumes and EC center operations got off to a solid start.」
The Group-wide online store opened in October, and product orders and EC center operations got off to a solid start. - FY2021-Q3AdvancedAnnual report
「The e-commerce site launched in October as a new sales channel got off to a strong start, and the large number of customers collecting products at stores has also been effective in directing traffic to physical stores.」
For the e-commerce business scheduled to begin in the second half, the e-commerce site was launched in October, and its ability to direct customers to physical stores through in-store pickup was confirmed. - FY2021-Q2AdvancedAnnual report
「The e-commerce site to be launched in October as a new sales channel will begin operations with a sufficient product selection and new services, with the aim of becoming a new core business by integrating the strengths of physical stores.」
The e-commerce business scheduled to begin in the second half was given more concrete form through the planned October launch of the e-commerce site, a sufficient product selection and the introduction of new services. - FY2021-Q1RestatedAnnual report
「Preparations are proceeding without delay for the e-commerce business scheduled to begin operations in the second half, so that it can become a new core business by integrating the strengths of physical stores.」
The plan and preparations continued for the group-wide e-commerce business scheduled to begin in the second half, with the aim of making it a new core business through integration with physical stores. - FY2020First statedAnnual report
「We will launch the e-commerce business in the second half and develop it as a new core business by integrating the strengths of physical stores. The product ordering app “Shimakore” has a target of 2 million downloads in the following fiscal year. After the e-commerce business begins in the second half, we will overhaul the system, adding online payment and home delivery functions as services and establishing the appropriate product selection for an e-commerce business supported by customers.」
Separate from the e-commerce business previously launched and withdrawn in China, a plan was presented for the group as a whole to launch an e-commerce business in the second half and advance its integration with physical stores, a new system, online payments, home delivery and improvements to product selection.