Omnichannel Strategy

「In addition to expanding the service area of our online supermarket, from June 2026 we introduced Uber Eats delivery at selected stores in Tokyo’s 23 wards and Osaka City, launching a service that can deliver our products within a short time after an order is placed.」

「自社ネットスーパーのエリア拡大に加えて、2026年６月より東京23区と大阪市内の一部店舗にて「Uber Eats」デリバリーを導入し、当社の商品をご注文から短時間でお届け可能なサービスを開始いたしました。」

「ライフの持つネットスーパーのノウハウをアルビスに提供し、ネットスーパー事業を拡大することも計画している。」

「In September, we also opened the “Life Online Store,” where customers can order and reserve osechi, Christmas cakes and various gifts, making it possible to place orders previously accepted only in stores from PCs and smartphones. In addition, following the expansion of smartphone payment services last year, we introduced transit electronic money services at all stores from October, broadening the range of cashless payment methods available.」

「In September, we launched the LIFE Online Store, where customers can order and reserve osechi, Christmas cakes and various gifts, enabling orders previously accepted only in stores to be placed by computer or smartphone.」

「To expand the online supermarket business, whose market continues to grow, we plan to acquire a large-scale center and equipment and begin operating a new fulfillment-center-based online supermarket business in autumn 2027.」

「Moving away from competition based on standardization: while refining the products and services unique to Life, we aim to provide customers with a comfortable shopping experience by expanding our online business and providing information through the Life app for smartphones, toward the creation of a convenient shopping environment in which customers and Life are seamlessly connected.」

「Expansion of the online supermarket business, including services for Amazon Prime members」

「As another major initiative during the cumulative consolidated third quarter, in the online supermarket business, which has received high ratings in various private-sector surveys, we began offering the “Life Net Supermarket App,” our first mobile app, in March in collaboration with 株式会社10Ｘ to further improve convenience through system enhancements, and downloads have been growing steadily.」

「As another major initiative during the cumulative consolidated first quarter, in the online supermarket business, which has received high ratings in various private-sector surveys, we began offering the “Life Net Supermarket App,” our first mobile app, in March in collaboration with 株式会社10Ｘ to further improve convenience through system enhancements.」

「The delivery area for “Prime Now,” the service for Amazon Prime members on which we began opening stores last year, expanded to all 23 wards of Tokyo and 4 cities outside the 23 wards, and in the Kinki region expanded to 21 wards of Osaka City and 3 cities elsewhere in Osaka Prefecture. In addition, Amazon Prime members in the delivery areas can order products sold by the Company through Amazon.co.jp (the website and Amazon Shopping app), supporting steady growth.」

「The delivery area for “Prime Now,” the service for Amazon Prime members on which we began opening stores last year, expanded to all 23 wards of Tokyo and 4 cities outside the 23 wards, while service also newly began in 16 wards of Osaka City in the Kinki region, supporting steady growth.」

「The delivery area for “Prime Now,” the service for Amazon Prime members operated by アマゾンジャパン合同会社, on which we became the first food supermarket in Japan to open a store and which has been well received, expanded from 20 wards in Tokyo as of the end of May to all 23 wards in June. (Excluding certain areas.)」

「In February 2020, our online supermarket ranked first in the “Kinki” regional category and the “Family” household-composition category in the “Online Supermarket” rankings of the 2020 Oricon Customer Satisfaction Survey, receiving high praise from many customers.」

「This will help address the shortage of delivery personnel accompanying the expansion of the e-commerce market and further advance initiatives in the online supermarket business, positioned as one of the pillars of the Sixth Medium-Term Plan.」

「We also decided to become the first food supermarket in Japan to open a store on “Prime Now,” the service for Amazon Prime members operated by アマゾンジャパン合同会社, and began selling fresh foods and prepared dishes at selected locations in Tokyo on 12 September. This makes it possible to deliver our products to customers living in areas where they could not use our online supermarket.」

「As a major initiative during the cumulative consolidated first quarter, in April we entered into a business alliance agreement with SEINO HOLDINGS CO.,LTD. and its group company ベクトルワン株式会社 to establish a stable delivery network for the online supermarket and in-store delivery services. This will accelerate initiatives in the online supermarket business, positioned as one of the pillars of the Sixth Medium-Term Plan, even as the shortage of delivery personnel becomes more serious with the expansion of the e-commerce market. We also decided to become the first food supermarket in Japan to open a store on Amazon “Prime Now,” operated by アマゾンジャパン合同会社.」

「Under the online supermarket strategy, one of the strategies for differentiating Life from other companies, we expanded the number of participating stores to 56, and sales have grown steadily.」

「We have established action plans for “The Store Takes Center Stage!”, “Investment in People,” “Investment in Stores,” “Investment in Products,” “Life's Strengths,” “Strategies Supporting the Life Identity” and “Penetration, Development and Ongoing Activities,” and are implementing various initiatives.」

「We will focus particularly on the online supermarket strategy and card strategy to achieve significant differentiation from competitors and develop them into our strengths.」

「In September, we redesigned the Life Net Supermarket website, available at 34 stores as of 28 February 2017, to make it easier to view, search and use,」

「In September, we revamped the LIFE Net Supermarket website, which was available at 32 stores as of the end of November, to make it easier for customers to view, search and use conveniently, and worked to improve convenience and expand services.」

「“Omnichannel”」

「“Omnichannel”」