Linking Core Brands with Social Media and TV Commercials in Product Assortment and In-Store Merchandising

「In addition, we sought to raise awareness of our private-label products through social media communications featuring our brand character and television advertising.」

「We began linking customer IDs between our stores and our proprietary e-commerce site to increase annual purchase frequency and spending, and worked to improve customer convenience and satisfaction.」

「The company aired nationwide television commercials for its exclusively distributed durable, long-lasting children's sneaker, Asahi Shoes Gachi-Tsuyo, timed to demand for the new school term, working to expand awareness of the product.」

「In sales promotion, we broadcast television commercials for “Spat Shoes” and “Fuwaraku” nationwide and worked to acquire new customers by raising product awareness through our website and social media.」

「We broadcast television commercials for “Spat Shoes” nationwide during the year-end and New Year period and worked to acquire new customers by raising product awareness through our website and social media.」

「We advanced digital business transformation initiatives, including large-scale web advertising accompanying the major renewal of our proprietary EC site in March last year, the launch in September of a service allowing customers to collect in-store products purchased through our EC site, and the launch in December of digital membership cards and a proprietary points service through our app.」

「In sales promotion, we strengthened messaging through digital marketing, including product advertising linked to our EC site, “kutsu.com,” and style recommendations using Instagram. We also continued campaigns offering PayPay bonuses and worked to acquire new customers.」

「As a further new initiative, the company worked to expand its customer base by operating collaboration sections with the online footwear retailer Locondo at Shoe Plaza Shinjuku East Exit Station Front and Ueno stores, and opening Watts 100-yen shop-in-shops at the Shoe Plaza Soka and Hitachi Tajiri stores, for a total of 2 stores.」

「By coordinating products, stores and sales promotions, including installing children's spaces through renovations, expanding the product assortment, airing TV commercials featuring children and participating in childcare-support projects run by local governments, sales of children's footwear remained strong, increasing 7% year on year.」

「Sales of children's footwear remained strong as the company linked products, stores and sales promotion by installing children's play areas through refurbishments, expanding product assortments, airing television commercials featuring children and participating in local government child-rearing support projects in various regions.」

「Sales of children's footwear remained strong as the company linked products, stores and sales promotion by installing children's play areas through refurbishments, expanding product assortments, airing television commercials featuring children and participating in local government child-rearing support projects in various regions.」

「As part of its sales promotion measures, the company expanded value-for-money products during key sales periods such as Black Friday and the year-end and New Year holidays, coordinated TV commercials, newspaper inserts and the web, and significantly increased sales during the campaign periods.」

「At our stores, we reviewed the presentation of sales floors by brand, a priority initiative for the current fiscal year, and actively worked to strengthen proposals by theme and usage occasion, such as health and commuting. We also renovated a total of 107 stores, including by installing sneaker outlet sections and kids’ parks.」

「At its stores, the company reviewed store presentation methods for each brand, a key initiative for the current fiscal year, and actively worked to strengthen proposals organised around themes and situations such as health and commuting.」

「At its stores, the company reviewed store presentation methods for each brand, a key initiative for the current fiscal year, and actively worked to strengthen proposals organised around themes and situations such as health and commuting.」

「In the footwear business, the company's main focus was strengthening sales of private-label products. For its core brands, it rolled out nationwide initiatives linking product assortments and store presentation with sales promotion, while its licensed brands offered appropriate product ranges tailored to each location and business format. Sales remained steady for both.」

「In the footwear business, the company's main focus was strengthening sales of private-label products. For its core brands, it rolled out nationwide initiatives linking product assortments and store presentation with sales promotion, while its licensed brands offered appropriate product ranges tailored to each location and business format. Sales remained steady for both.」

「For its core brands, the company promoted nationwide initiatives linking product assortments and store presentation with social media and television commercials, while its licensed brands offered appropriate product ranges tailored to each location and business format. Sales remained strong for both.」