Strengthening the E-Commerce Business and the Multichannel Strategy for the Sales Website
First written in FY2019-Q1. 17 of 28 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2027-H1.
5 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「To increase sales through our proprietary e-commerce site, we also disseminated information using influencers and worked to strengthen the sales channel.」
To strengthen its e-commerce business, the company promoted growth in sales through its own e-commerce site and strengthened its sales channels by disseminating information through influencers. - FY2026AdvancedAnnual report
「We also launched integration of customer IDs between stores and our own e-commerce site, with the aim of increasing purchase frequency and spending, and worked to improve customer convenience and satisfaction.」
The integration of e-commerce and stores progressed from initiatives such as store collection to increasing purchase frequency and spending through customer-ID integration between stores and the company's own e-commerce site. - FY2026-H1RestatedAnnual report
「We also focused on OMO initiatives and improved customer convenience by strengthening the integration of stores and e-commerce, providing a seamless shopping experience without customers having to consider store inventory.」
The company continues to promote OMO by integrating stores and e-commerce and providing a shopping experience that does not require customers to consider inventory availability. - FY2025-Q1RestatedAnnual report
「We promoted marketing activities using digital sales promotion, including directing traffic to our own e-commerce site through web advertising, and worked to improve our ability to attract customers.」
The company continues digital sales promotion, including directing traffic to its own e-commerce site through web advertising, to improve customer traffic across e-commerce and other non-store sales channels. - FY2024AdvancedAnnual report
「If a customer's size is unavailable at the store they visit, the customer can use our own e-commerce site, "kutsu.com," to place an order at the store under the "order in store, collect at home service," which was launched in November 2023. By promoting integration between online and offline operations, we improved customer convenience and worked to improve operating efficiency, including inventory management.」
The company launched the integration of e-commerce and stores in November 2023 through a service allowing customers to order in store and receive products at home, extending the initiative to reducing lost sales opportunities and improving inventory management. - FY2024-Q3AdvancedAnnual report
「If a customer's size is unavailable at the store they visit, the customer can use our own e-commerce site, "kutsu.com," to place an order at the store under the "order in store, collect at home service." By linking online and offline operations and using the e-commerce site's systems and inventory, we promoted greater operating efficiency, including reducing lost sales opportunities at stores.」
The company launched a service linking e-commerce with stores that allows customers to place an order in store and receive it at home even when the required size is unavailable, with the aim of reducing lost sales opportunities and improving inventory-management efficiency. - FY2024-Q2RestatedAnnual report
「In our e-commerce business, in addition to expanding the product range on our own e-commerce site, "kutsu.com," we actively conducted web promotion to acquire new customers.」
The company continues to strengthen its sales channels and acquire new customers by expanding the product range on its own e-commerce site, "kutsu.com," and conducting web promotion. - FY2024-Q1AdvancedAnnual report
「In our e-commerce business, in addition to expanding the product range on our own e-commerce site, "kutsu.com," we strengthened web promotion by newly conducting live commerce using Instagram.」
In addition to expanding the product range on its own e-commerce site, the company newly launched live commerce using Instagram, broadening its e-commerce and digital sales channels. - FY2023AdvancedAnnual report
「From September, we launched a store-collection service for products purchased through our own e-commerce site, and from December, we launched a digital membership card and an in-house points service through our own app, thereby advancing the reform of our digital business.」
The company began offering store collection for e-commerce purchases in September, making the integration of online and store operations more concrete. - FY2023-Q3AdvancedAnnual report
「We worked to improve convenience by promoting OMO, including launching in September a "store collection service" that allows customers to collect products ordered on our own e-commerce site at a convenient store.」
The company launched a store-collection service for products ordered through its own e-commerce site in September, making the integration of online and store operations under OMO more concrete. - FY2023-Q2AdvancedAnnual report
「In our e-commerce business, we substantially revamped our own site and strengthened its product-search functionality, while working to expand sales by newly opening a store on Marui Co., Ltd.'s e-commerce site, "Marui Web Channel."」
The company strengthened the product-search functionality of its own e-commerce site and expanded its sales channels by opening a new store on "Marui Web Channel." - FY2023-Q1AdvancedAnnual report
「In our e-commerce business, we substantially revamped our website and renamed it "kutsu.com," improved the convenience of product searches, and expanded sales by strengthening web promotion.」
The company substantially revamped its own e-commerce site and renamed it "kutsu.com," while strengthening its product-search functionality and web promotion. - FY2022AdvancedAnnual report
「We will also actively promote online-to-offline (O2O) initiatives by substantially expanding the range and volume of information on our e-commerce site and enabling customers to collect products ordered online at any of our stores, thereby responding to increasingly diverse consumer behavior.」
In addition to expanding the range of products and information available online, the company specified O2O initiatives, including collection of e-commerce orders at all stores, broadening the scope of integration between its online and store operations. - FY2022-Q3RestatedAnnual report
「As part of our sales promotion activities, we actively conducted special sales for mobile and LINE members and campaigns using social media. We also enhanced content in the online store, including new-product introductions and staff styling suggestions, creating new points of contact with customers and working to strengthen our ability to attract customers.」
The company continues to strengthen customer traffic to both stores and the online channel through initiatives for mobile and LINE members, social media campaigns, and new-product introductions and styling suggestions in the online store. - FY2022-Q2RestatedAnnual report
「As part of our sales promotion activities, in addition to attracting customers to physical stores through newspaper inserts, we enhanced content in the online store, including new-product introductions and staff styling suggestions, to increase customer traffic to both physical stores and the online store.」
The company continues its policy of increasing customer traffic to both physical stores and the online store by enhancing product introductions and staff styling suggestions in the online store. - FY2022-Q1RestatedAnnual report
「As part of our sales promotion activities, we attracted customers to physical stores through newspaper inserts. We also enhanced content in the online store, including new-product introductions and staff styling suggestions, to increase customer traffic to both physical stores and the online store.」
The company continues to pursue multichannel initiatives to increase customer traffic to both physical stores and the online store by enhancing product introductions and staff styling suggestions in the online store. - FY2021-Q3AdvancedAnnual report
「In November, we opened a store on ZOZOTOWN to further strengthen our e-commerce business.」
As a measure to strengthen e-commerce in the apparel business, the company opened a store on ZOZOTOWN in November and expanded its sales channels. - FY2021-Q1RestatedAnnual report
「With a view to continued changes in consumer purchasing behavior even after the COVID-19 pandemic subsides, our Group has strengthened web content such as e-commerce, apps and email newsletters, and promoted coordination between its e-commerce site and physical stores.」
The company continues to strengthen web content, including e-commerce, apps, and email newsletters, and to link its e-commerce sites with its physical stores. - FY2020-Q3AdvancedAnnual report
「In our e-commerce business, we promoted a multichannel strategy for our sales sites, including opening a store on ZOZOTOWN, resulting in a 19% year-on-year increase in sales.」
The company added a new sales channel by opening a store on ZOZOTOWN, and e-commerce sales increased 19% year on year. This was down from the 21% growth rate in the previous quarter. - FY2020-Q2Slowing growth in salesAnnual report
「We continued to strengthen our e-commerce business, and sales increased 21% year on year through measures including the promotion of a multichannel strategy for our sales sites.」
E-commerce sales continued to increase year on year, but the growth rate declined from 26% in the previous quarter to 21%. - FY2020-Q1RestatedAnnual report
「We continued to strengthen our e-commerce business, and sales increased 26% year on year through measures including the promotion of a multichannel strategy for our sales sites.」
The company continued to strengthen its e-commerce business and pursue a multichannel strategy for its sales sites, with sales increasing 26% year on year. - FY2019AdvancedAnnual report
「We also continued to strengthen our e-commerce business, and sales increased 30% year on year through measures including the promotion of a multichannel strategy for our sales sites. In addition, we strengthened customer traffic to stores by expanding the service that allows customers to select products in the online shop and collect them at their preferred store to approximately 400 stores in the Kanto region.」
E-commerce sales increased 30% year on year, and the online purchase and store-collection service was expanded to approximately 400 stores in the Kanto region. - FY2019-Q3RestatedAnnual report
「We also continued to strengthen our e-commerce business, and sales increased 38% year on year through measures including the promotion of a multichannel strategy for our sales sites. In addition, we strengthened customer traffic to stores by expanding the service that allows customers to select products in the online shop and collect them at their preferred store.」
The company continues to report a 38% year-on-year increase in e-commerce sales and strengthen customer traffic to stores through online purchases with collection at the customer's preferred store. - FY2019-Q2AdvancedAnnual report
「We also continued to strengthen our e-commerce business, and sales increased 38% year on year through measures including the promotion of a multichannel strategy for our sales sites. In addition, we promoted customer traffic to stores through a service that allows customers to select products in the online shop and collect them at their preferred store.」
The year-on-year increase in e-commerce sales accelerated from 27% in the first quarter to 38%, while the company also promoted customer traffic to stores through online purchases with collection at the customer's preferred store. - FY2019-Q1First statedAnnual report
「We also continued to strengthen our e-commerce business, and sales increased 27% year on year through measures including the promotion of a multichannel strategy for our sales sites.」
The company advanced the strengthening of its e-commerce business and its multichannel strategy for sales sites, resulting in a 27% year-on-year increase in sales.