Strengthening Low-Priced Product Offerings, Including ¥1,990 Sneakers and ¥450 Indoor Shoes
First written in FY2026. 3 of 4 entries say "Advanced", first in 2026-07-10. Latest entry: FY2027-H1.
6 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In addition, as part of our customer-attraction initiatives, we launched “Yokubari Sandals,” a low-priced strategic product, seeking to stimulate demand through prices designed to support consumers’ everyday lives and appeal to a broad range of customers. We also sought to capture demand for school commuting and expand sales of children’s footwear by expanding the lineup of “Children’s Spat Sneakers” and strengthening promotional activities for “Spat Indoor Shoes” and “¥1,990 Children’s Sneakers.”」
For the low-priced product range, the company expanded the scope of its product lineup and promotions to include the rollout of “Yokubari Sandals” and strengthened promotions for children’s Spat products and ¥1,990 sneakers. - FY2026First statedAnnual report
「We strengthened our range of low-priced products, including the ¥1,990 sneakers and ¥450 indoor shoes, to meet the needs of customers strongly inclined to economize amid rising prices, thereby differentiating ourselves from competitors and enhancing our competitiveness.」
The Company presented, as a standalone theme, measures to strengthen product ranges at specific price points in response to rising prices and consumers' preference for economy, with the aim of differentiating itself from competitors and enhancing competitiveness.