Establishing a Stronger Business Foundation through Private-Label Value Enhancement and MD by Store Format, Geographic Area and Location

「In particular, leveraging our expertise as a specialty footwear retailer, we further strengthened the development and proposal of private-label products designed to pursue everyday convenience and comfort, while promoting customer-focused marketing to enhance our competitiveness.」

「In terms of products, we strengthened CEDAR CREST utility sneakers combining waterproof and moisture-permeable features, HYDRO-TECH multifunctional business shoes from the Blue Collection and Black Collection, and affordable product ranges such as ¥1,990 sneakers and ¥450 indoor shoes to meet the needs of customers with a strong preference for saving amid rising prices, thereby differentiating ourselves from competitors and strengthening our competitiveness.」

「In terms of products, the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, became a major hit, with cumulative sales exceeding 1 million pairs within 2.5 years of launch. We successively launched new lines, including junior, sandal, and safety-shoe series, and successfully expanded the customer base through promotions combining television commercials and magazine tie-ups with digital marketing via SNS and video distribution. Repeat purchases by customers attracted by the shoes’ high convenience also contributed to their success.」

「In terms of products, to achieve the sales target of 1 million pairs for the main private-label Cedar Crest “Supatto Shoes,” which can be put on while standing without using one’s hands, we worked to expand brand awareness by strengthening promotions, including the launch of a new junior series and a collaboration with a YouTube animation.」

「Under these circumstances, our group has pursued everyday convenience from the perspective unique to a specialty retailer and developed and proposed private-label products designed to make customers' lives more comfortable,」

「To mark the 20th anniversary of our core private brand “Hydrotec,” we made new premium product offerings, including genuine-leather business shoes using waterproof, breathable materials.」

「Our group has adopted as its medium-term management strategy the strengthening of its operating base and improvement of operating efficiency by steadily implementing the following measures relating to products, stores, and its organization in response to changes in market and customer needs: ① Strengthen the ability to develop affordable, high-quality private-label products and enhance private-label value」

「In addition, the company began selling casual wear using functional materials offering cooling, moisture absorption, and quick-drying properties under CEDAR CREST, a brand of its parent company, CHIYODA CO.,LTD., that enjoys strong customer support, and expanded its range of functional products in response to strong customer demand for measures against extreme heat.」

「For its private-label brands, the company advanced product development focused on convenience, including the launch of CEDAR CREST waterproof, moisture-permeable utility sneakers and the low-priced Yokubari Boots, designed with an emphasis on ease of use.」

「For private brands, we advanced function-focused product development, including the launch of “Cedar Crest” waterproof, breathable utility sneakers.」

「For product initiatives, under the theme “Turning customer feedback into products,” we strengthened the rollout of products focused on ease of walking, including the launch of the lightest business shoes in the history of the private-label Hydro-Tech brand, with an emphasis on light weight and flexibility.」

「Going forward, to achieve our targets, we will enhance private-label value, strengthen brand presentation in stores, and develop themed merchandising displays to increase the appeal of physical stores and improve profitability.」

「In the footwear business, we promoted hybrid merchandising combining private-label (PB) and global brands. fuwarak(u), a functional women's pump brand and a key PB under our strengthening strategy, was expanded with a new casual line,」

「In particular, we sought to enhance private-label value by differentiating products through functionality and design.」

「In particular, we worked to enhance the value of private-label products and strengthen the presentation of their functional features in stores. We also improved merchandising precision from product sourcing through price control and proceeded with reviews of the product mix and sales cycles.」

「In particular, we worked to enhance the value of private-label products and strengthen the presentation of their functional features in stores. We also improved merchandising precision from product sourcing through price control and proceeded with reviews of the product mix and sales cycles.」

「Against this backdrop, our group will seek to establish a stable operating base through strategies for enhancing private-label value and merchandising by store format, region, and location.」