Sales target of 1 million pairs of Spat Shoes
First written in FY2025-Q1. 1 of 4 entries say "Achieved", first in FY2025-H1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「As a result, these efforts increased brand awareness and purchase intent, and cumulative sales reached 5 million pairs.」
Following the previous sales plan of 2.2 million pairs in the current fiscal year, the Company reported cumulative sales of 5 million pairs of Spat Shoes. The disclosure identifies pop-up stores, events, television commercials and an expanded lineup as drivers of sales growth. - FY2026-H1RaisedAnnual report
「The Company actively worked to expand sales of Spat Shoes, a leading brand of hands-free shoes that can be put on while standing without using one's hands. Initiatives included developing limited-time pop-up stores, holding Spat Shoes experience events at Expo 2025 Osaka-Kansai, and launching new products such as women's sandals and support shoes useful for nursing care and rehabilitation. The Company focused on achieving its sales plan of 2.2 million pairs in the current fiscal year.」
For Spat Shoes, which achieved cumulative sales of 1 million pairs as stated in the previous filing, the Company raised the target to a sales plan of 2.2 million pairs in the current fiscal year and expanded its lineup, pop-up stores and experience events. - FY2025-H1AchievedAnnual report
「In terms of products, "Spat Shoes," the flagship private-brand product "Cedar Crest" that can be put on while standing without using one's hands, has grown into a major hit, with cumulative sales exceeding 1 million pairs in the 2.5 years since its launch.」
Regarding the target of selling 1 million pairs of Spat Shoes set in the previous filing, the Company stated that cumulative sales exceeded 1 million pairs in the 2.5 years since launch. - FY2025-Q1First statedAnnual report
「To achieve the target of selling 1 million pairs of "Spat Shoes," the flagship private-brand product "Cedar Crest" that can be put on while standing without using one's hands, the Company worked to raise awareness by strengthening promotional activities, including launching a new junior series and collaborating with a YouTube animation.」
The Company first explicitly stated a sales target of 1 million pairs for Spat Shoes and identified the junior series, collaboration with a YouTube animation and stronger promotional activities as means of achieving it.