Shift to Internet-Centered Marketing
First written in FY2017-Q1. 19 of 34 entries say "Restated". Latest entry: 2026-10-13.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「In the grill business, we promoted plans primarily through the WEB and worked to acquire new customers in addition to existing customers.」
Online promotion focused on promoting plans through the WEB to acquire existing and new customers continues. - FY2026-H1RestatedAnnual report
「In the grill business, we promoted plans primarily through the WEB and worked to acquire new and repeat customers.」
Online promotion focused on promoting plans through the WEB to acquire new and repeat customers continues. - FY2025AdvancedAnnual report
「Specifically, in the banquet division, to further increase reservation orders, we made maximum use of the web, thoroughly implemented sales activities, and appealed to customers through both online and face-to-face sales.」
It is stated that the company used the maximum possible utilization of the WEB together with face-to-face sales to strengthen the acceptance of banquet reservations and orders. - FY2025-H1AdvancedAnnual report
「To actively secure new banquet business, we expanded our communication channels and used systems that accept direct reservations online. As a result, banquet sales remained solid.」
Additional measures are described for Internet-centered promotion, including expanding communication channels and using systems that accept direct reservations online. - FY2025-Q1AdvancedAnnual report
「In the individual small-banquet and grill businesses, we also used the WEB extensively to actively disseminate information about promotions to many customers as part of our sales activities.」
For Internet-centered promotion, the company advanced sales activities aimed at the individual small-banquet and grill businesses by disseminating information about promotions via the WEB. - FY2024ReframedAnnual report
「In sales, to respond to the expansion of cashless payments using smartphones and Internet shopping, we will further strengthen our WEB presence and focus on reaching specific groups of customers.」
The explanation has expanded from strengthening Internet reservations and promotion to strengthening WEB initiatives, including responding to the expansion of cashless payments using smartphones and Internet shopping and approaching specific groups of customers. - FY2024-Q3AdvancedAnnual report
「First, in sales, to increase orders for the grill business and small banquets, we actively participated in campaigns and seasonal features on various media to expand WEB reservations, achieving results above those of the previous year.」
It is stated that the company participated in campaigns and seasonal features on various media to expand WEB reservations and achieved results above those of the previous year. - FY2024-Q2RestatedAnnual report
「First, in sales, we further promoted the strengthening of WEB reservations, an initiative undertaken since the coronavirus pandemic, and actively conducted promotional activities focused on the grill business and small private-room banquets.」
Stronger WEB reservations since the coronavirus pandemic and online promotion focused on the grill business and small private-room banquets continue. - FY2024-Q1RestatedAnnual report
「First, to attract many customers, we continued strengthening our website and approaching existing customers from before the coronavirus pandemic and new customers by creating plans suited to individual customers and making appealing offers tailored to the season.」
Online promotion targeting existing and new customers through a stronger website, customer-specific plans and seasonally tailored offers continues. - FY2023-Q3RestatedAnnual report
「First, by strengthening our response on online media focused on the grill business and small gatherings and enhancing our plans, individual demand, particularly in the restaurant business, has begun to recover.」
Stronger responses through online media targeting the grill business and small gatherings continue. - FY2023-Q2RestatedAnnual report
「First, by introducing an integrated management system for the various media used for web reservations, we added supported channels and worked to expand sales channels for individual demand, including small and medium-sized banquets.」
The expansion of supported channels using the system for centrally managing all WEB reservation channels, as well as expansion of sales channels for individual demand, continues. - FY2023-Q1AdvancedAnnual report
「First, by introducing an integrated management system for the various media used for web reservations, we added supported channels and worked to expand sales channels for individual demand, including small and medium-sized banquets.」
As part of its Internet-centered promotion, the company introduced a system for centrally managing all channels for WEB reservations and expanded the number of channels it supported. - FY2022RestatedAnnual report
「First, we worked to strengthen our response on online media, focusing on the grill business and small gatherings.」
Stronger responses through online media targeting the grill business and small gatherings continue. - FY2022-Q3ReframedAnnual report
「First, we worked to strengthen our response on online media, focusing on the grill business and small gatherings.」
Within the Internet-centered promotional policy, the focus is on responding through online media, primarily targeting the grill business and small gatherings. - FY2022-Q1AdvancedAnnual report
「We have also stepped up sales activities by introducing online sales as a measure against the novel coronavirus.」
It is stated that, in addition to conventional Internet and web promotion, the company introduced online sales and intensified its sales activities. - FY2020RestatedAnnual report
「First, we will seek to strengthen sales using our WEB site, further promote the expansion of Internet reservations into the banquet business, and work to reach new customer segments.」
The policy of extending Internet-centered promotion to the banquet business and approaching new customer segments continues. - FY2020-Q3RestatedAnnual report
「As a measure to revitalize the grill business, we held a fair themed around black ingredients said to be beneficial for anti-aging, titled "Shark Fin and Black Ingredients to Nourish the Body," and worked to strengthen instant online reservations.」
Stronger instant online reservations continue to be described as a means of revitalizing the dining and grill businesses. - FY2020-Q2AdvancedAnnual report
「At each location, we strengthened listings on instant online reservation sites, increased the proportion of reservations made through our own WEB booking system, and worked to reduce sales commissions and other costs.」
In addition to the existing Internet and social media promotion, the company strengthened listings on instant online reservation sites at each location, increased the proportion of reservations made through its own WEB booking system, and worked to reduce sales commissions and other costs. - FY2020-Q1RestatedAnnual report
「First, to capture new banquet and event demand, we strengthened promotional activities through the internet and smartphones in addition to field sales, and worked to reach new customer segments.」
Promotion using the Internet and smartphones continues to be described as a means of developing new demand for banquets and group gatherings. - FY2019-Q3RestatedAnnual report
「At each location, we strengthened promotion on online media, stimulated demand for Internet reservations through restaurant-review websites, and worked to increase sales in banquets and dining.」
Stronger promotion using online media and Internet reservations through restaurant-review websites continues. - FY2019-Q2AdvancedAnnual report
「At each location, we regularly reviewed plans on restaurant-review websites, used social media and other channels, strengthened Internet reservations, and worked to increase sales in banquets and dining. We also sold the mail-order product Cold Noodle Set as a customary midyear gift and summer greeting product, while strengthening online promotion of gift certificates, including meal vouchers (Totenko Sai-ken) and pair dinner certificates.」
In addition to reviewing plans on restaurant-review websites, using social media and strengthening Internet reservations, the company has expanded online promotion to include mail-order products and gift certificate sales. - FY2019-Q1RestatedAnnual report
「In the dining and banquet businesses, we strengthened Internet reservations through restaurant-review websites and worked to increase sales at each location.」
Online promotion through stronger Internet reservations via restaurant-review websites continues in the dining and banquet businesses. - FY2018AdvancedAnnual report
「We also introduced an online reservation site that completes the booking process entirely online, stimulated demand for Internet reservations, attracted customers from the Baby Boomer Junior and Satori generations, and worked to strengthen sales.」
The introduction of an online reservation site that completes the booking process entirely online and the strengthening of sales by attracting customers from specific generations are described in concrete terms. - FY2018-Q3RestatedAnnual report
「At each location, we strengthened promotion on restaurant-review websites and WEB-related advertising, expanded the use of social media and other channels, and worked to increase customer numbers for banquets and dining.」
Internet-centered promotion using restaurant-review websites, WEB advertising and social media continues. - FY2018-Q2RestatedAnnual report
「At each location, we strengthened efforts to promote our services on restaurant-review websites and used social media and other channels to increase customer numbers for banquets and dining.」
Internet-centered promotion using restaurant-review websites, social media and other channels continues. At the Ueno location, stronger placement of primarily online bridal advertising is also reported. - FY2018-Q1RestatedAnnual report
「Next, for the wedding brands "LUCIS (ルーキス)," "Coeur et Coeur (クーレクール)" and "LA VIE CLAIR (ラ ヴィ クレール)," we actively promoted the brands through various media and used social media and other channels to increase new visitors, improve conversion rates and increase sales.」
Promotion using online media such as social media continues to be reported. No new shift or completion beyond the existing Internet-centered promotional policy is indicated. - FY2017RestatedAnnual report
「We also shifted to Internet-centered promotion by using online reservation sites that complete the booking process entirely online and LINE, and implemented reductions in promotional expenses.」
The shift to promotion using online reservation sites that complete the booking process entirely online and LINE, as well as reductions in promotional expenses, continues to be reported. - FY2017-Q3AdvancedAnnual report
「We reviewed our promotional activities and strengthened the shift to effective promotion centered on the Internet. In particular, we focused on partnering with online reservation sites that complete the booking process entirely online and on promotion using LINE. At the Ueno location, measures including stronger promotion for the wedding business resulted in an increase in new visitors and a substantial increase in wedding sales. We continue to actively conduct wedding-related promotion to secure orders for the next fiscal year.」
Specific measures, including partnerships with online reservation sites that complete the booking process entirely online and the use of LINE, have been added. At the Ueno location, an increase in new visitors and a substantial increase in wedding sales are reported. - FY2017-Q2RestatedAnnual report
「We reviewed our promotional activities and strengthened the shift to effective promotion centered on the Internet. In particular, we focused on promotion using social media.」
It is stated that the shift to Internet-centered promotion continued, with a focus also on using social media. This is a further development of existing initiatives and is not treated as a separate theme. - FY2017-Q1First statedAnnual report
「We also reviewed our promotional activities and strengthened the shift to effective promotion centered on the Internet.」
It is stated that the number of new visitors to the Ueno location increased after promotional activities for the wedding business were strengthened, resulting in a substantial increase in wedding sales.