Coffee and Private-Label Product Development and the Product Development Structure at Tokyo Headquarters

「We regularly conducted tasting sales to strengthen sales of private-label products differentiated by their focus on taste and quality.」

「In terms of products, the company will strengthen the development and proposal of private-label products that help address challenges facing the foodservice industry, including labor shortages, rising food ingredient costs, and the need to respond to sustainability. In addition to improving customer satisfaction, it aims to achieve one of the targets in its medium-term management plan, a 12% sales mix for private-label products.」

「To further strengthen its handling of Fairtrade-certified coffee under its own-roasted coffee brand, toho coffee, and contribute further to supporting producers in developing countries, the company entered into a strategic partnership in June with Fairtrade Label Japan, an accredited specified nonprofit corporation. This was the first such strategic partnership involving a Fairtrade-certified coffee between Fairtrade Label Japan and a listed Japanese company.」

「At the new Kyutaromachi store, the company introduced sales of its own-roasted coffee (toho coffee) by weight to meet demand for the café format, which is common in the surrounding area.」

「In addition to the increase in gross profit from higher sales, factors including the increased sales mix of private-label products and improved gross profit margins in the distributor business contributed to the result.」

「The company newly established an internal Product Development Department in March for its private-label products, on which it has placed particular emphasis in recent years. This created a structure for strengthening product development more strategically, with the aim of further improving earnings capacity.」

「In October, the company launched a subscription delivery service for its own-roasted coffee, toho coffee, as a new service.」

「In October, the company completely renewed its own-roasted coffee (toho coffee) and strengthened its proposals to customers.」

「The company will continue to launch and renew coffee and private-label products in line with customer needs.」

「The Group also strengthened sales of its own-roasted coffee (toho coffee), which underwent a complete renewal in the previous fiscal year.」

「In addition to actively developing and renewing its own-manufactured coffee and private-label products, the company transferred the purchasing and procurement functions for food ingredients for commercial use from its Osaka office to the Tokyo headquarters in January and newly installed test-kitchen facilities, establishing a structure that enables more agile product development.」