New brand launches and sales-channel restructuring

「In September, the company opened a new CREED Roppongi Hills store and fully renovated the ACQUA DI PARMA Ginza SIX store. Sales growth in the second half is expected from these store initiatives.」

「Aggressive openings of new BVLGARI, ACQUA DI PARMA and CREED stores, including the conversion in February of the existing Osaka Takashimaya store into a dual-brand BVLGARI and CREED store, together with a CREED pop-up store at Hankyu Men's Tokyo operated for approximately 3 months from the end of November 2025, drove sales.」

「The fragrance business's sales for the six months ended September 30 were 87.6% of the previous year's level. However, as a result of advancing changes to its sales channels, the gross profit margin improved by 6.3 percentage points from the previous period.」

「In the fragrance business, in addition to sales growth at single-brand stores such as the CREED brand introduced in the previous fiscal year and the ACQUA DI PARMA store at Ginza Six, sales also grew due to inbound demand. Sales of existing core-brand products, including BVLGARI, FERRAGAMO and VERSACE, reached 105% to 110% of the previous year's level. As a result, sales at department stores and directly operated stores, the main channels, progressed steadily at 120.6% of the previous year's level.」

「In the fragrance business for the current consolidated fiscal year, sales at department stores and directly operated stores, the main channels primarily in urban areas, progressed steadily. This reflected new store openings for the newly introduced CREED brand, sales growth centered on the ACQUA DI PARMA store at Ginza Six, and sales growth for multiple brands driven by inbound demand. As a result, sales reached 114.5% of the previous year's level.」

「Customer acquisition through the newly introduced brand "CREED" and stronger gift demand toward year-end led to strong sales of gift products, candles, diffusers, and other related products, resulting in sales of 111.3% of the previous year's level.」

「During the six-month period ended the second quarter of the current fiscal year, new strategies for the fragrance business began to bear fruit, including events centered on department stores, the main sales channel, and the launch of the newly introduced brand CREED from August. Sales reached 114.7% of the previous year's level.」

「During the first-quarter consolidated cumulative period, sales performed well, supported by the very strong launch of new products for the spring sales season, the active holding of large-scale department store events and other initiatives, and stronger e-commerce sales and promotional activities. Sales reached 114.8% of the previous year's level.」

「As restrictions on activities were eased, sales expanded steadily in the department-store and directly operated flagship-store channels, the main channels, centered on maison fragrances. Skincare products also continued to grow strongly throughout the year, resulting in sales of 126.2% of the previous year's level.」

「Skincare products continued to perform well at retail stores and through e-commerce channels. Sales of the core perfume products were also driven by the effect of large-scale department store events and increased gift demand during the year-end sales season, resulting in fragrance business sales of 130.2% of the previous year's level.」

「The skincare brand significantly increased sales through physical stores and e-commerce as a result of disseminating information on social media and holding events at restaurants. Sales also recovered steadily as the company actively pursued pop-up events in department stores and promotions at existing stores, while tourist numbers in Okinawa and customer traffic at department stores and directly operated stores in metropolitan areas increased. As a result, sales reached 131.4% of the previous year's level.」

「For the full year, sales grew significantly as newly handled brands performed well in the department-store and directly operated-store channels, the main sales channels.」

「In the fragrance business, changes in consumer behavior during the COVID-19 pandemic and the effect of introducing new brands helped sales through department stores and directly operated stores substantially exceed the previous year and perform well. However, poor performance through other channels had a significant impact, resulting in total sales of 95.3% of the previous year's level.」

「Although the department store and directly operated store markets were affected by the declaration of a state of emergency and other measures related to the spread of COVID-19, the introduction this fiscal year of a new prominent brand made a significant contribution to sales. As a result, the fragrance business continued to perform well from the first quarter, with sales reaching 112.1% of the previous year's level.」

「Sales of products such as maison-brand diffusers performed well this fiscal year, benefiting from stay-at-home demand, while sales also benefited from the rebound following the closure of department store sales floors from early April through late May of the previous year. As a result, fragrance business sales reached 171.8% of the previous year's level.」

「From the second half of the fiscal year, fragrance and skincare products began to show signs of recovery amid changes in lifestyles. Maison brands, which had performed well in the previous fiscal year, continued to perform relatively steadily, but conditions for core fashion-brand products remained extremely difficult, resulting in full-year business sales of 80.5% of the previous year's level.」

「We will further strengthen our maison brands, introduce new cosmetics brands, develop new sales channels, and build new business models.」

「The company sought to revitalize sales floors by launching a new brand from the latter half of August」

「Sales of maison-brand products in department stores remained strong from the previous period, while the Company's core luxury-brand products through wholesale channels followed a slight downward trend, resulting in sales of 93.2% of the previous year's level.」

「As in the second quarter, sales of maison-brand products, centered on Acqua di Parma, in department stores and the Company's core luxury-brand products through wholesale channels increased, resulting in total fragrance business sales of 108.6% of the previous year's level.」

「As in the first quarter, sales of maison-brand products in department stores and the Company's core luxury-brand products through wholesale channels increased, resulting in total fragrance business sales of 106.2% of the previous year's level.」

「Fragrance business sales were 134.8% of the previous year, driven by growth in sales of maison-brand products at department stores and the company's core luxury-brand products in wholesale.」

「Sales were expanded in each market through the introduction of new maison brands in department stores and the opening of new company-operated stores.」

「The situation was unchanged from the first quarter. In the department-store market, sales were expanded through the introduction of new maison brands, but weak wholesale sales of core branded products, including Salvatore Ferragamo, Versace and Prada, brought fragrance business sales to 84.5% of the previous year.」

「Sales were expanded in the department-store market through the introduction of new maison brands. However, wholesale sales of core products, including Salvatore Ferragamo and Versace, remained weak, bringing fragrance business sales to 88.8% of the previous year.」

「The business performed well following the introduction of new items from Salvatore Ferragamo, higher wholesale sales from ongoing promotional activities, and higher department-store sales from new products by Prada and Versace. However, these gains did not offset weak department-store and company-operated store sales in the first half, and fragrance business sales were 96.4% of the previous year.」

「The company successively launched new products from its core brands, but sales at department stores and directly operated stores remained somewhat sluggish. From July onward, it launched new Salvatore Ferragamo items, and sales to wholesale customers grew significantly.」

「The company will actively introduce new brands and restructure and improve its sales channels, seek to expand sales, and improve wholesale gross margins」