Experience-Led Product Development

「The "wraparound insulated handkerchief," a versatile new item with an aluminum-vapor-deposited finish launched this year, grew as an item for extremely hot weather, particularly among character brands.」

「Japanese-made large-format printed handkerchiefs and shopping bags performed better than expected at major customer department stores. During the busy gift season in March, we also introduced new initiatives at major department stores in central Tokyo and suburban areas, including “Spinning Handkerchiefs” using rotating fixtures, which helped stimulate gift demand.」

「The company generated sales through events at commercial facilities featuring the new item “tenugui,” launched this fiscal year, promotions inside department stores, events featuring Hawaiian-brand products, continued development of sales channels strengthened to date, active participation in new events, and acquisition of new corporate custom-order business. As a result, total handkerchief-item sales rose significantly to 120.3% year on year.」

「For handkerchiefs, in addition to increased demand for products addressing extremely hot weather, the August launch of “Pokémon” as a new brand, rolled out nationwide mainly at department stores, continued efforts to develop new business partners, and events held outside standard department-store sales floors enabled the company to establish new sources of revenue. Strong sales growth for some branded printed handkerchiefs driven by inbound demand, together with effective product price reviews, also led to higher sales.」

「As part of its original-product strengthening strategy, the company was able to conduct event sales and promotional activities, mainly at many department stores and commercial facilities, for products including “KATOKOA,” which highlights endangered species, “CHIZUTABI,” which focuses on major cities around the world, and “47 JAPAN RE DISCOVERY,” which focuses on all 47 prefectures and expresses the characteristics of each region through handkerchief and mini-towel designs. These products were well received.」

「As a highlight, the product “47 JAPAN RE DISCOVERY,” announced at the May general trade fair, focuses on all 47 prefectures and expresses the characteristics of each region through handkerchief and mini-towel designs. It received a strong response, enabling events and promotional activities, mainly at department stores.」

「Handkerchief sales reached 110.3% of the prior-year level as the company continued actively developing new customers and holding events outside conventional department store sales floors, while products supporting higher average selling prices, including towel handkerchiefs made from premium materials under the chenille initiative and Ralph Lauren branded eco-bags, continued to perform well. Character-themed products introduced as a new strategy were well received by the market, and the company captured demand from visitors to Japan, particularly through large-format printed handkerchiefs.」

「The chenille and eco-bag initiatives, launched as measures to increase unit prices, also continued to perform well.」

「In product planning and production, we actively advanced the development of products with added value and functionality, while also reviewing prices and taking steps to control costs.」

「Sales reached 110.4% of the prior-year level, driven by new sales generated through continued development of new customers, hit items such as Ralph Lauren eco-bags that generated substantial sales at department store outlets and the company's own e-commerce site after originating on social media, and significant sales growth for certain branded products on demand from visitors to Japan.」

「Sales reached 109.5% of the previous year's level as sales of the company's original sustainable products and new autumn/winter designs launched simultaneously proved successful, while a new premium branded eco-bag, considered expensive within the handkerchief sales area, also generated substantial sales.」

「Sales reached 131.9% of the previous year's level, as the company captured Mother's Day demand, a peak period for the scarf market, and sales of a new item classified in the company's scarf category, the Nicolai Bergmann brand all-weather umbrella, also developed steadily.」

「For handkerchiefs, the company actively pursued the development and sale of original products and the sale of new content, but」

「For handkerchiefs, we actively pursued initiatives including the development and sale of original products and the sale of new content, although」

「For handkerchiefs, as new initiatives, we actively sold collaboration products with a coffee blogger, original sustainable products and collaboration masks with well-known brands,」

「As a COVID-19 response, we focused on expanding sales of masks, which had become daily necessities, as a priority initiative,」

「This fiscal year as well, we focused on restructuring existing sales floors, developing new sales, strengthening the e-commerce business and expanding sales of gauze masks as a COVID-19 response as priority initiatives,」

「In the handkerchief category, demand for masks, which the company classifies as handkerchiefs, increased as they became an essential item under the new lifestyle during the COVID-19 pandemic. Sales also benefited from the renewed recognition of handkerchiefs as hygiene products, increased sales of eco-bags, which are likewise classified as handkerchiefs, following the introduction of charges for plastic bags, and growth in online sales.」

「We benefited from tailwinds including increased demand for handkerchiefs due to lifestyle changes and hand-washing habits, the contribution to sales from expanding sales of masks classified by the company in the handkerchief category, and substantial growth in online sales, although」

「For handkerchiefs, we sought to build sales by entering new sales outlets, including through the launch of new brands and proposals for eco-bags in grocery departments, although」

「For handkerchiefs, we sought to increase sales through the active development of events and by strengthening products addressing extreme heat, although」

「For handkerchiefs, we sought to increase sales through the active development of events and by strengthening products for the peak summer season, although」

「The Company believes that a further shift in direction is needed this fiscal year and is working to achieve its plan by adding value-added services to its solution proposals.」

「The Company believes that a further shift in direction is needed this fiscal year and is working to achieve its plan by adding value-added services to its solution proposals.」

「The Company believes that a further shift in direction is needed this fiscal year and is working to achieve its plan by adding value-added services to its solution proposals.」

「In product development, we will strengthen marketing and provide the market with products that appeal to consumers.」

「At department stores and other major sales outlets, we sought to increase market share by introducing products with new functions and benefits and new brands, and by proposing events, although」

「At department stores and other major sales outlets, we sought to increase market share by introducing products with new functions and benefits, although」

「At department stores and other major sales outlets, we sought to increase market share by introducing products with new functions and benefits, although」

「As in the previous fiscal year, we developed products that could support experience-led proposals,」