Strengthening proposals for scarf and muffler event initiatives

「At the start of the autumn/winter season, the company was able to generate new sales through active participation in special invitation events for department-store VIP customers.」

「The company's Nicolai Bergmann-brand all-weather umbrellas, classified in the scarf category and which had performed well in recent years, struggled due to unsettled weather and sluggish replacement demand, bringing sales to 82.0% of the prior-year level.」

「For scarves and mufflers, silk scarves, lightweight cashmere stoles, the undyed cashmere series, and products for Respect for the Aged Day performed steadily as the autumn market got under way, supported by a recovery in fashion trends. Although cold-weather products gained momentum for a period around Christmas, the market was difficult over the season as a whole due to the impact of the warm November and December, the peak months, and total sales were 98.4% of the previous year.」

「For scarves and mufflers, silk scarves performed well and the company was able to capture Mother's Day demand, the peak period in spring and summer. In addition, Nicolai Bergmann all-weather umbrellas, classified in the company's scarf category, continued to perform well, as they had the previous year, resulting in sales of 117.6% of the previous year.」

「Over the season, the company captured Mother's Day demand, the peak period for the scarf market in spring and summer, while sales of all-weather umbrellas, a new item classified in the company's scarf category, developed steadily. New products including silk scarves, lightweight stoles, the undyed cashmere series, and products for Respect for the Aged Day also performed steadily at the start of the autumn market, resulting in sales of 116.3% of the previous year.」

「Although new products, including silk scarves, lightweight stoles, an undyed cashmere series, and products for Respect for the Aged Day, performed well at the start of the autumn market, warming temperatures in November and December, the busy season, kept the cold-weather goods market difficult throughout the season despite a brief pickup around Christmas. As a result, scarf and muffler sales were 109.3% of the prior-year level.」

「Sales reached 131.9% of the previous year's level, as the company captured Mother's Day demand, a peak period for the scarf market, and sales of a new item classified in the company's scarf category, the Nicolai Bergmann brand all-weather umbrella, also developed steadily.」

「Scarf sales were strong at retail stores even during the busy period in December, and the January clearance campaign also progressed well. As a result, scarf and muffler sales were 119.9% of the prior-year level.」

「Scarf sales were built around Mother's Day demand, the busy period for the spring/summer scarf market, while muffler sales benefited from actively holding events in September, when the autumn launch period began. As a result, scarf and muffler sales were 132.8% of the prior-year level.」

「In addition, by limiting merchandise purchases as much as possible at the end of the previous fiscal year, the reduction in inventory value proved effective and led to fewer returns, resulting in 178.5% year on year.」

「Scarf and muffler sales were 55.6% of the prior-year level, a difficult result. In addition to the impact of the spread of COVID-19 on consumer trends throughout the year, the products had few major trend elements, and reduced outings due to the promotion of working from home and remote work tended to reduce demand for these fashion items.」

「Scarf and muffler sales were 52.3% of the prior-year level, a difficult result. Even during the autumn/winter sales season, when demand is high, the impact of COVID-19 and the lack of trend elements, together with reduced outings due to the promotion of working from home and remote work, reduced demand.」

「Scarf and muffler sales were 26.6% of the prior-year level, an extremely difficult result. The products have had few trend elements since last year and are highly fashion-oriented and weather-sensitive, while this fiscal year the spring/summer sales season was completely disrupted by business closures and requests to refrain from going out amid the COVID-19 pandemic.」

「For scarves and mufflers, requests to refrain from going out were a major factor behind the decline in demand. In addition, the Mother's Day shopping season, which is the peak period for the apparel market, was completely disrupted by requests for restraint at retail stores and other factors, resulting in a substantial decline in sales to 23.7% of the previous year.」

「Cold-weather goods underperformed in the autumn/winter market, which generates particularly high sales throughout the year, due to the impact of the mild winter. Other external factors also contributed, bringing sales to 80.9% of the prior-year level.」

「As with handkerchiefs, the consumption tax increase significantly weakened consumer sentiment, while the mild weather throughout the season caused cold-weather goods to underperform. Sales for the period were 89.6% of the prior-year level.」

「As with handkerchiefs, unsettled weather significantly affected stole sales and caused the overall market to stagnate, resulting in difficult conditions. Weak sales during the clearance period beginning in July could not be offset by sales growth from the rush demand ahead of the October consumption tax increase in the second half of September, and sales for the period were 93.2% of the prior-year level.」

「For scarves and mufflers, sales of silk scarves, which had performed well through the beginning of the current period, lacked momentum, and overall purchasing prices, including during the peak Mother's Day sales campaign, declined. In addition, as with handkerchiefs, stole demand was sluggish under the significant influence of climate factors, creating difficult conditions. However, sales increased at group companies for this item, limiting the decline in sales to 99.6% of the previous year.」

「Although the new brand received a certain level of market recognition and market share improved, the mild conditions at the beginning of the autumn/winter season weighed on the overall autumn/winter goods market, bringing sales to 97.3% of the prior-year level.」

「Although a new brand was introduced, silk products, which had performed well in the previous year, struggled this year. In addition, temperatures remained relatively high for the season, causing the launch-period sales campaign for autumn products to underperform, with sales reaching 88.9% of the prior-year level.」

「For scarves, silk products, which had performed well the previous year, were weak, and Mother's Day sales were also sluggish, resulting in sales of 85.6% of the previous year.」

「Scarf and muffler sales reached 104.8% of the prior-year level. In addition to strong performance across autumn/winter products as seasonal temperatures turned substantially colder, actively proposing original products to department stores, the main sales channel, successfully expanded selling space through events.」

「The overall market for scarves and mufflers was recovering, and stronger proposals for event and in-store display campaigns helped silk scarves and other spring and summer products perform well, resulting in 106.1% of the previous year’s level.」

「The scarf and muffler market generally showed signs of recovery. By strengthening proposals for event and stage merchandising, spring products overall performed well, resulting in sales of 104.2% of the previous year.」

「For scarves and mufflers, temperatures fell earlier than usual, and cold-weather products performed well from early autumn. In addition, strengthening proposals for event initiatives led to strong performance across autumn/winter products, but this did not offset weak sales in the first half, and sales were 96.0% of the previous year.」