Expansion of sales channels through directly operated stores, TV shopping, e-commerce, and OEM

「Sundries sales were ¥708 million, or 144.4% of the previous year. Sales of products from other companies at department stores made a significant contribution following a change in store format. At the company's company-operated Players shops, merchandising using products from other companies generated related purchases and also affected sales of Players Bags, the company's original product, resulting in a virtuous cycle from initiatives involving products from other companies.」

「Fashion bags by POLO RALPHLAUREN performed well through the company's own e-commerce site, ZOZOTOWN and Rakuten Fashion, substantially driving sales in the e-commerce market.」

「The e-commerce division performed well as a result of stronger initiatives, including capturing gift demand centered on Polo Ralph Lauren products on the company's own website and building sales above plan on ZOZOTOWN, a new platform.」

「Although foreign exchange fluctuations also have a significant impact on profitability, we further strengthened cooperation across the Group from upstream production to downstream sales, as set out in the three-year plan, and pursued measures to address the cost environment while advancing new initiatives to approach existing retailers and develop new fields.」

「As in the previous fiscal year, the company was able to generate new revenue by actively developing new business partners and holding events outside standard department-store sales floors.」

「As a noteworthy development, the company held the unveiling of the Saito Handkerchief Shop project with former professional baseball player Saito Yuki (斎藤佑樹) on 8 September 2023, and began selling the products through its own e-commerce site on the same day, receiving a strong response.」

「For towels and miscellaneous goods, sales of towels, which had previously performed well through television shopping, began to slow as people increasingly resumed going out. Sales of wrap towels, a pool-related product that had grown significantly last year, also fell below the previous year's level. In miscellaneous goods, the renewed original PLAYERS bag performed well, but other miscellaneous goods struggled due to poor weather and other factors. As a result, sales were 80.3% of the previous year's level.」

「New revenue was generated by developing new business partners, while hit products such as the Ralph Lauren eco-bag, which originated on social media and generated significant sales at department-store counters and through the company's own e-commerce site, also drove sales.」

「Towel and sundries sales were 142.1% of the previous year, driven by steady sales at GMS stores, through the e-commerce business and TV shopping, the success of events at department stores featuring Hawaiian quilt-pattern products, and sales at department-store sundries sections operated independently by the company as coordinator.」

「Sales at GMS stores and through the e-commerce business, as well as events held in department stores centered on towel products featuring Hawaiian quilt patterns, were actively promoted, and television shopping also performed well. As a result, sales reached 151.9% of the previous year's level.」

「Sales reached 107.2% of the previous year's level, partly as a result of generating new revenue through the development of new business partners.」

「We developed new sales channels throughout the year, including Loft, JAPAN POST HOLDINGS Co.,Ltd., consumer cooperatives and bookstores, and also secured new events, achieving a certain level of success. We also started a new initiative with Costco.」

「In the personal goods business, we actively pursued the development of new sales channels, including opening accounts with specialty sundries stores, participating in new events and introducing vending machines, and achieved a certain level of success in acquiring markets outside our existing channels.」

「We actively worked to develop new sales channels and were able to develop new business partners and markets, although」

「Towel and sundries sales were 101.6% of the previous year, as sales were developed by capturing stay-at-home demand, mainly through TV shopping and the e-commerce business.」

「Although stay-at-home demand expanded and sales through television shopping and the e-commerce business progressed steadily for towels and miscellaneous goods, sales of miscellaneous goods at directly operated stores declined as infections resurged. As a result, sales were 68.4% of the previous year's level, a challenging result.」

「Sales through TV shopping and the e-commerce business performed steadily, but declining sundries sales at company-operated stores due to the resurgence of infections brought towel and sundries sales to 70.2% of the previous year.」

「Sales through TV shopping and e-commerce performed steadily, but lower demand for pool-related products reduced towel sales, and the voluntary suspension of operations at company-operated stores significantly reduced sundries sales, bringing towel and sundries sales to 72.5% of the previous year.」

「We will also seek to expand sales channels within our existing channels, primarily through food sections and similar outlets.」

「Towel and sundries sales for the period were 100.4% of the previous year, as company-operated stores maintained sales at the previous year's level and sales through TV shopping and e-commerce performed steadily.」

「Towel and sundries sales were 102.9% of the previous year, as sales at company-operated stores remained at the previous year's level and sales grew through market expansion via TV shopping and e-commerce.」

「Specific sales strategies are as follows: 1. Establish a New Business Division to generate new revenue through OEM and custom-order sales 2. Strengthen the business as a whole through investment, including investment in personnel for the e-commerce business 3. Scrape and build directly operated stores for personal accessories and fragrances」

「Towel and sundries sales were 114.9% of the previous year, supported by new openings and strong sales at company-operated stores, as well as OEM sales, which continued to perform well from the first quarter.」

「Towel and sundries sales were 118.0% of the previous year, as OEM sales continued to perform well from the first quarter.」

「Towel and sundries sales were 114.5% of the previous year, as OEM sales continued to perform well despite weak towel sales through TV shopping.」

「1. Expansion of sales channels for the retail and e-commerce businesses in Japan」

「Towel and sundries sales were 102.1% of the previous year, as sales of bags and sundries through TV shopping and company-operated stores continued to perform well.」

「Towel and sundries sales were 96.4% of the previous year. Sales of bags and sundries through TV shopping and company-operated stores performed well, but weak towel sales at group companies had an impact.」

「Towel and sundries sales were 112.7% of the previous year, as sales of bags and sundries through TV shopping and company-operated stores performed well.」

「Towel and miscellaneous-goods sales were 98.1% of the prior-year level. Although bag sales were weak in television shopping and directly operated stores, towel sales remained solid.」

「For towels and miscellaneous goods, bag sales were weak in TV shopping and directly operated stores.」

「As measures to expand sales channels, the company will continue to actively open directly operated stores, strengthen sales through its TV shopping and e-commerce businesses, and develop new business partners through consolidated subsidiaries and other entities in the OEM business.」