Enhancement of in-store and magazine-based promotions

「The company will strengthen its SNS communications through Instagram and X to deepen engagement with consumers, improve awareness of T.KAWABE & CO.,LTD., increase the number of fans, and improve LTV. It will also promote a full-scale transformation through DX, including system implementation and the use of AI, to quickly and accurately assess performance metrics and guide future initiatives.」

「During the consolidated fiscal year, impairment losses were recorded on company-operated stores in the personal accessories business and the fragrance business following the application of impairment accounting.」

「During the six-month period ended the second quarter of the current fiscal year, new strategies for the fragrance business began to bear fruit, including events centered on department stores, the main sales channel, and the launch of the newly introduced brand CREED from August. Sales reached 114.7% of the previous year's level.」

「In the fragrance business, sales remained strong as a result of the very strong launch of new products for the spring selling season, the active holding of large-scale events at department stores and other initiatives, and the strengthening of e-commerce sales and promotions. Sales reached 114.8% of the previous year's level.」

「Digital and marketing enhancements support these efforts. We will increase points of contact with customers and work to improve customer satisfaction.」

「Skincare products continued to perform well at retail stores and through e-commerce channels. Sales of the core perfume products were also driven by the effect of large-scale department store events and increased gift demand during the year-end sales season, resulting in fragrance business sales of 130.2% of the previous year's level.」

「The skincare brand significantly increased sales at physical stores and through e-commerce as a result of disseminating information via social media and holding events at restaurants. The company also actively held pop-up events at department stores and conducted promotions at existing stores.」

「In the fragrance business, the market recovered as the number of COVID-19 cases declined, prompting us to actively conduct events and promotional activities. Sales performed well across all sales channels, including strong sales mainly in major cities in Japan, resulting in sales of 137.1% of the previous year's level.」

「The company will further advance the 5 key priorities identified for the current fiscal year: developing new sales channels, expanding the e-commerce business, improving profitability, strengthening marketing and public relations activities, and pursuing the SDGs.」

「The company identified 5 key priorities: developing new sales channels, expanding the e-commerce business, improving profitability, strengthening marketing and public relations activities, and pursuing the SDGs.」

「We identified 5 priority issues: developing new sales channels, expanding the e-commerce business, improving profitability, marketing activities, strengthening public-relations activities and pursuing the SDGs,」

「Instagram followers exceeded 10,000 in the previous fiscal year. The company will further strengthen these efforts in the current fiscal year to increase customer traffic to physical stores and e-commerce sales.」

「Through marketing activities using SNS such as Instagram, we will increase customer traffic to our physical stores and e-commerce business. We will also communicate more actively about our activities, which will help support our IR activities.」

「4. Strengthening Marketing and Public Relations The PR department, now in its second year since establishment, will use PR including social media to link e-commerce with physical stores and increase customer traffic.」

「Profit decreased from the previous fiscal year as a result of expenses and other costs incurred from enhanced in-store and magazine-based promotions.」