Integrating online and offline channels through enhanced OMO
First written in FY2023. 3 of 4 entries say "Advanced", first in FY2024. Latest entry: FY2026.
67 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「③ Priority Strategy 3: Strengthen the EC business ・Strengthen the EC business Accelerate branding across the Group and strengthen licensed and original brands Improve the purchase journey in EC in coordination with digital marketing」
The OMO policy was made more concrete through strengthening the EC business and brands, coordinating with digital marketing, and improving the purchase journey. - FY2026-H1AdvancedAnnual report
「Department stores with multi-brand sales floors and regional department stores faced challenging conditions. However, at single-brand stores, sales at the CREED stores in Isetan Shinjuku, Hankyu Men's Osaka, and JR Kyoto Isetan exceeded the previous year's results, while sales at the Van Cleef & Arpels Shinjuku Takashimaya store also performed well after opening.」
As part of the transformation of fragrance sales channels, single-brand stores were developed, and strong performance was reported at 3 CREED stores and the Van Cleef & Arpels Shinjuku Takashimaya store. - FY2024AdvancedAnnual report
「In the rapidly growing fragrance market, we will also pursue a digital strategy focused on introducing new brands, expanding the store network and strengthening EC sales.」
The OMO and digital strategy was made more concrete through measures combining stronger EC sales with new brand introductions and store expansion. - FY2023First statedAnnual report
「Priority Strategy 3: Enhance OMO to achieve integrated customer communications ・Integrate online and offline channels through the introduction of systems ・Provide customers with optimal information to increase satisfaction with both physical stores and EC ・Build a fan base, increase customer lifetime value and maximize LTV」
A specific OMO strategy was newly formulated to integrate online and physical stores through systems and improve customer satisfaction and customer lifetime value.