Building new channels and new business pillars through the Business Strategy Department

「Sales through each channel other than the e-commerce segment fell below the previous year's results, and total sales were below those of the same period of the previous year.」

「The Group formulated a Medium-Term Management Plan covering the fiscal years ending March 2025 through March 2027 and is implementing four initiatives as its growth strategy: strengthening product development and marketing for the specialty store market, developing a new store strategy to expand directly operated stores and the retail business, further expanding the e-commerce business, and developing new domestic and overseas distribution channels.」

「専門店マーケットへの商品開発・販売拡大、直営店・Ｅコマース事業を中心とした小売事業を強化し、新規商材の取扱開拓・開始、内外の新規顧客の開拓・獲得にも注力し」

「Sales of spring and summer products remained strong as sales initiatives addressing the continuing hot summer, particularly stronger product development, marketing, and other initiatives targeting specialty stores and the e-commerce market, proved effective. As a result, sales exceeded the same period of the previous year.」

「In May 2024, the Group formulated a Medium-Term Management Plan and established four initiatives as its growth strategy: strengthening product development and marketing for the specialty store market, developing a new store strategy to expand directly operated stores and the retail business, further expanding the e-commerce business, and developing new domestic and overseas distribution channels.」

「In the umbrellas segment, the summer heat continued from the previous year and the parasol market was active. In addition, stronger product development, marketing, and other initiatives targeting the specialty store market proved effective, and sales substantially exceeded the same period of the previous year.」

「The parasol market was buoyant because of the extreme heat, and the strengthened approach to product development and marketing for specialty store markets also proved effective, resulting in net sales substantially exceeding the same period of the previous year.」

「Under the management policy based on the First Medium-Term Management Plan, whose final year is the current fiscal year, the company continued to expand sales channels in growth areas such as specialty stores and mass-market retailers, and strengthen retail businesses including the e-commerce business and the directly operated retail business '+moonbat' (Plus Moonbat). As a result of also working to reduce inventories by curbing purchases of new products on an ongoing basis and cutting selling, general and administrative expenses and other costs through structural reform, inventories including products and raw materials fell by ¥574 million year on year, while profit and loss substantially exceeded plan after absorbing the increase in sales-related expenses accompanying higher sales.」

「Based on the management policy under the First Medium-Term Management Plan formulated in the previous consolidated fiscal year, the Group continued to expand distribution channels for specialty and mass retailers, which are growth areas, and strengthen its retail businesses, including the e-commerce business and the directly operated store business, such as "+moonbat" (Plus Moonbat),」

「Based on the management policy under the First Medium-Term Management Plan formulated in the previous consolidated fiscal year, the Group continued to expand distribution channels for specialty and mass retailers, which are growth areas, and strengthen its retail businesses, including the e-commerce business and the directly operated store business, such as "+moonbat" (Plus Moonbat),」

「Under the management policy based on the First Medium-Term Management Plan, which began in the current consolidated fiscal year, we focused on recovering sales by expanding distribution channels for specialty and mass retailers, which are growth areas, and strengthening our e-commerce and directly operated store businesses. However, recovery in the department store segment, our main distribution channel, progressed less than expected, and results fell substantially short of plan.」

「In the umbrellas segment, although the impact of the COVID-19 pandemic remained significant, sales exceeded the same quarter of the previous year, supported by strong e-commerce and sales contributions from retail stores opened in the previous fiscal year.」

「In the umbrellas segment, although the impact of the COVID-19 pandemic remained significant, sales exceeded the same quarter of the previous year, supported by strong e-commerce and sales contributions from retail stores opened in the previous fiscal year.」

「In the umbrellas and rain goods segment, although the impact of the COVID-19 pandemic remained significant, sales exceeded the same period of the previous year, supported by strong e-commerce and sales contributions from retail stores opened in the previous fiscal year.」

「From the current consolidated fiscal year, we reorganized the company to respond to changes in market conditions, including the closure of department stores, our main sales channel, enabling the development and sale of products suited to the market. We strengthened the retail business through the e-commerce business and the company-operated retail business "+moonbat" (Plus Moonbat), while expanding sales channels for specialty stores and mass retailers, which are growth areas, and focused on recovering sales. However, with no end to the spread of COVID-19 in sight, requests to refrain from going out and restrictions on economic activity created an extremely difficult environment in which we were unable to achieve sufficient results.」

「From the current consolidated fiscal year, we reorganized the company to respond to changes in market conditions, including the closure of department stores, our main sales channel, enabling the development and sale of products suited to the market. We strengthened the retail business through the e-commerce business and the company-operated retail business "+moonbat" (Plus Moonbat), while expanding sales channels for specialty stores and mass retailers, which are growth areas, and focused on recovering sales. However, with no end to the spread of COVID-19 in sight, requests to refrain from going out and restrictions on economic activity created an extremely difficult environment in which we were unable to achieve sufficient results.」

「To respond to changes in market conditions, including the closure of department stores, our main sales channel, we reorganized the company from the current fiscal year to enable the development and sale of products suited to the market. We also began expanding sales channels for specialty stores and mass retailers, which are growth areas, and strengthening the retail business through the e-commerce business and the company-operated retail business "+moonbat" (Plus Moonbat).」

「To respond to rapidly changing market conditions and reduce the risk associated with the sales mix by customer type, in the domestic market we need to expand sales through specialty-store channels, the e-commerce business and mass-retailer channels, all of which are growth areas for our group. We also need to further strengthen the retail format "+moonbat" (Plus Moonbat) and the high-quality original-brand business "HANWAY" (Hanway).」

「Our group further expanded specialty-store sales channels and actively pursued the e-commerce business through the Business Strategy Department, while also focusing on expanding sales to mass retailers by deepening business relationships.」

「We also worked actively to strengthen sales channels for mass retailers, expand sales to specialty-store channels through the Business Strategy Department, and develop the e-commerce business.」

「We established the Business Strategy Department in April 2017 and strengthened the structure for expanding sales and earnings through channels other than existing sales routes and developing new businesses that would become additional pillars.」