Development of high-quality Japanese-made products and products tailored to customer needs
First written in FY2016. 21 of 33 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2027-H1.
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- FY2027-H1AdvancedAnnual report
「In the hats and other segment, the negative impact of weather during the interim consolidated accounting period was relatively limited. In addition, the Company began handling bags from a new overseas brand, and segment sales exceeded those of the same period of the previous year.」
The Company began handling bags from a new overseas brand, contributing to higher sales in the hats and other segment than in the same period of the previous year. - FY2026AdvancedAnnual report
「The Company focused on sales initiatives such as detailed product development and proposals tailored to each sales channel and the promotion of regular-price sales. As the exchange rate remained stronger against other currencies for the full year than in the previous fiscal year, it was able to reduce procurement costs from overseas, and gross profit exceeded the previous consolidated fiscal year.」
The Company continued product development and proposals by sales channel and promoted regular-price sales, resulting in gross profit exceeding the previous fiscal year. - 2026-05-14AdvancedResults
「各販路に対応したきめ細かい商品開発・提案、プロパー販売の促進等の販売施策の推進に注力し」
販路別の商品開発・提案とプロパー販売促進を通期で継続し、売上総利益は前年実績を上回った。 - FY2026-H1AdvancedAnnual report
「The Company advanced sales initiatives such as detailed product development and proposals tailored to each sales channel and the promotion of regular-price sales. Partly because the yen remained stronger against other currencies than in the same period of the previous year, it absorbed increases in selling, general and administrative expenses associated with higher sales, and segment profit substantially exceeded the same period of the previous year.」
Product development and proposals by sales channel, together with the promotion of regular-price sales, resulted in segment profit for the personal goods business substantially exceeding the same period of the previous year. - FY2025AdvancedAnnual report
「In the umbrellas segment, extreme summer heat continued from the previous year and the parasol market was active. In addition, stronger approaches to product development and marketing for specialty-store markets proved effective, and net sales substantially exceeded the previous consolidated fiscal year.」
The report states that stronger product development and marketing for specialty stores contributed to a substantial increase in revenue in the umbrellas segment. - FY2025-H1AdvancedAnnual report
「By advancing sales initiatives such as detailed product development and proposals tailored to each sales channel and promoting regular-price sales, the Company absorbed increases in costs resulting from the weaker yen and other factors, as well as increases in selling, general and administrative expenses associated with higher sales, and segment profit exceeded the same period of the previous year.」
Product development and proposals tailored to each sales channel, together with the promotion of regular-price sales, absorbed increases in costs and selling, general and administrative expenses, resulting in segment profit exceeding the same period of the previous year. - FY2024AdvancedAnnual report
「The parasol market was buoyant because of the extreme heat, and the strengthened approach to product development and marketing for specialty store markets also proved effective, resulting in net sales substantially exceeding the same period of the previous year.」
States that strengthened product development and marketing for specialty store markets contributed to Western-style umbrella segment sales substantially exceeding the same period of the previous year. - FY2024-Q3Apparel accessories sales and profit declined, but the segment remained profitable.Annual report
「In the apparel accessories business, comprising the fur and jewelry segment, inquiries for the company's products declined as affluent customers increased their leisure spending. The start of the autumn and winter sales season was also delayed because temperatures from September to November remained higher than usual. Although the company focused on sustainable proposals including fur remodeling and remaking, sales fell below the same quarter of the previous year, and segment profit also declined substantially because of higher cost of sales caused by the yen's depreciation and other factors. As a result, apparel accessories sales were ¥523 million, down 2.4% year on year, and segment profit was ¥37 million, down 44.4%.」
Although the company continued sustainable proposals, sales and profit declined because of affluent customers' leisure spending, the delayed start to the autumn and winter sales season, and higher costs resulting from the yen's depreciation. However, the segment returned to profitability from the loss recorded in the previous quarter. - FY2024-Q2Sustainable proposals continued, but apparel accessories sales declined and the loss widened.Annual report
「In the apparel accessories business, comprising the fur and jewelry segment, inquiries for the company's products declined as affluent customers increased their leisure spending. In addition, much of the delivery and sale of autumn and winter products was delayed until October or later because of the extreme heat. Although the company focused on sustainable proposals including fur remodeling and remaking, sales fell below the same quarter of the previous year. The segment loss also fell below the previous year's level because of higher cost of sales caused by the yen's depreciation and other factors. As a result, apparel accessories sales were ¥221 million, down 5.3% year on year, and the segment loss was ¥54 million, compared with a segment loss of ¥26 million in the same quarter of the previous year.」
Although the company continued sustainable proposals including fur remodeling and remaking, apparel accessories sales declined and the segment loss widened because of affluent customers' leisure spending, delays in the delivery and sale of autumn and winter products caused by the extreme heat, and higher costs resulting from the yen's depreciation. - FY2024-Q1AdvancedAnnual report
「In the apparel business, although the impact of reduced sales floor space and other measures stemming from the COVID-19 pandemic remained, sales exceeded the same quarter of the previous year as a result of focusing on sustainable proposals that took consumer needs and market conditions into account.」
The company advanced sustainable product proposals that took consumer needs and market conditions into account, resulting in apparel business sales exceeding the same quarter of the previous year. - FY2023-Q2RestatedAnnual report
「In the apparel accessories segment, comprising fur and jewelry products, sales to affluent customers, centered on high-priced products whose rarity supported demand, were relatively strong as consumer sentiment recovered among affluent customers, while sustainable proposals such as fur remodeling and remaking also lifted sales above the year-earlier quarter.」
Continues sales of high-priced products to affluent customers and measures addressing customer needs, including fur remodeling and remaking. - FY2023-Q1AdvancedAnnual report
「In the apparel accessories business, comprising the fur and jewelry segment, the recovery in consumer sentiment, particularly among affluent customers, supported relatively strong sales of high-priced products to affluent customers because of their scarcity. Sustainable proposals including fur remodeling and remaking also helped lift sales substantially above the same quarter of the previous year. As a result, apparel accessories sales were ¥104 million, up 59.4% year on year, while the segment loss was ¥18 million, compared with a segment loss of ¥31 million in the same quarter of the previous year.」
Proposals including fur remodeling and remaking and sales of high-priced products to affluent customers increased apparel accessories sales by 59.4% and reduced the segment loss. - FY2022AdvancedAnnual report
「In the apparel accessories business, comprising the fur and jewelry segment, the recovery in business activity remained limited due to the impact of requests to refrain from going out during the COVID-19 pandemic. However, sales to affluent customers, particularly of high-priced products, were relatively strong because of the products' scarcity. Sustainable proposals including fur remodeling and remaking, carried over from the previous fiscal year, also helped lift net sales above the same period of the previous year, and the segment turned profitable.」
Sales to affluent customers, centered on high-priced products, and proposals including fur remodeling and remaking resulted in apparel accessories sales rising 6.1% and segment profit reaching ¥41 million. - FY2022-Q3RestatedAnnual report
「In the apparel accessories segment, comprising fur and jewelry products, we expanded the range of items handled from the previous fiscal year, developed sustainable proposals such as fur remodeling and remaking, and focused on identifying new consumer needs.」
Continues specific product proposals including an expanded product range and fur remodeling and remaking. - FY2022-Q2RestatedAnnual report
「In the apparel accessories segment, comprising fur and jewelry, we expanded the range of items handled from the previous fiscal year, developed sustainable proposals such as fur remodeling and remaking, and focused on identifying new consumer needs.」
Continues specific product proposals including an expanded product range and fur remodeling and remaking. - FY2022-Q1RestatedAnnual report
「Compared with the previous fiscal year, we expanded the range of items handled, developed sustainable proposals such as fur remodeling and remaking, and focused on identifying new consumer needs.」
Continues specific product proposals including an expanded product range and fur remodeling and remaking. - FY2021RestatedAnnual report
「In the apparel accessories segment, comprising fur and jewelry products, we expanded the range of items handled, developed sustainable proposals such as fur remodeling and remaking, and focused on identifying new consumer needs.」
Continues specific product proposals including an expanded product range and fur remodeling and remaking. - FY2021-Q3RestatedAnnual report
「In the apparel accessories segment, comprising fur and jewelry, we expanded the range of items handled, developed sustainable proposals such as fur remodeling and remaking, and focused on identifying new consumer needs.」
The company continued specific product proposals including an expanded product range and fur remodeling and remaking, but sales in the fur and jewelry segment fell below the same quarter of the previous year. - FY2021-Q2AdvancedAnnual report
「In the apparel accessories business, comprising the fur and jewelry segment, the company expanded its product range and developed sustainable proposals including fur remodeling and remaking, focusing on identifying new consumer needs. However, segment sales fell below the same quarter of the previous year because department stores, its main sales channel, voluntarily suspended operations and external sales events and other events were canceled due to the spread of COVID-19.」
States that the company expanded its product range and developed specific sustainable proposals including fur remodeling and remaking, while working to identify new consumer needs. - FY2021-Q1AdvancedAnnual report
「The company focused on addressing consumer needs by expanding its product range and developing its fur remodeling business, but sales in the fur and jewelry segment fell below the same period of the previous year because department stores, its main sales channel, voluntarily suspended operations and external sales events and other events were canceled due to the spread of COVID-19.」
States that the company expanded its product range and developed its fur remodeling business as measures to address consumer needs. However, segment sales fell below the same period of the previous year because department stores suspended operations and external sales events and other events were canceled. - FY2020RestatedAnnual report
「We continue to provide the market with high-quality, highly functional products, which have received high praise from both sales partners and consumers.」
Reaffirms the policy of continuing to provide high-quality, highly functional products. - FY2020-Q3RestatedAnnual report
「The Group focused on offering a broad range of products centered on fur accessories and on responding to the market as demand for eco-fur increased, but sales in the fur and jewelry segment fell below the year-earlier quarter.」
The company continued product initiatives including a broad range of fur accessories and eco-fur, but net sales in the fur and jewelry segment fell below the same quarter of the previous year. - FY2019-Q3AdvancedAnnual report
「The parasol market was buoyed by favorable market conditions and sales substantially exceeded the previous year's level. The launch from the spring-summer 2018 season of the highly water-repellent 'FLO(A)TUS' rain umbrella and the new 'estaa' brand to expand sales channels also contributed, and total net sales in the Western-style umbrella segment exceeded the same quarter of the previous year.」
States that the launch of 'FLO(A)TUS' and the new 'estaa' brand contributed to Western-style umbrella segment sales exceeding the same quarter of the previous year, demonstrating concrete results from product development and brand expansion. - FY2019-Q2AdvancedAnnual report
「The launch from the spring-summer 2018 season of the highly water-repellent 'FLO(A)TUS' rain umbrella and the new 'estaa' brand to expand sales channels also contributed, and total net sales in the Western-style umbrella segment exceeded the same quarter of the previous year.」
States that the launch of the 'FLO(A)TUS' umbrella and the new 'estaa' brand contributed to the Western-style umbrella segment exceeding the previous year's level, demonstrating market results from product and brand initiatives. - FY2019-Q1AdvancedAnnual report
「Although sales of the highly water-repellent 'FLO(A)TUS' rain umbrella and the new 'estaa' brand, launched to expand sales channels, began in the spring-summer 2018 season, both got off to a strong start.」
Describes the specific market response that the 'FLO(A)TUS' umbrella and the new 'estaa' brand got off to a strong start after sales began. - FY2018AdvancedAnnual report
「From the spring-summer 2018 season, we have been selling the 'FLO(A)TUS' rain umbrella, which achieves water repellency far exceeding conventional levels. We have also launched the new 'estaa' brand to expand sales channels. We will continue developing products with enhanced functionality, including even lighter umbrellas.」
Describes the launch of sales of the highly water-repellent 'FLO(A)TUS' umbrella, the launch of the new 'estaa' brand and the continued development of functional products such as lightweight umbrellas. - FY2018-Q3AdvancedAnnual report
「From the spring-summer 2018 season, we will begin selling the 'FLO(A)TUS' rain umbrella, which achieves water repellency far exceeding conventional levels. We will continue proposing products aimed at revitalizing the market, including the launch from the spring-summer 2018 season of the 'Breathing Stole,' which offers excellent moisture absorption and release, UV protection, washability and a comfortable feel against the skin. We will also roll out hats made from the new 'Hydro Silver Titan' material, which decomposes proteins such as pollen and household dust.」
For the period from the spring-summer 2018 season onward, describes the launch, introduction and rollout of specific new products and materials: the highly water-repellent 'FLO(A)TUS' umbrella, the functional 'Breathing Stole' and hats made with the new 'Hydro Silver Titan' material. - FY2018-Q2RestatedAnnual report
「The 'Barbrella®' ultra-lightweight umbrella and the imported 'FULTON' products remained popular in rain umbrellas, while the 'Rakuori STYLE' parasol, compact and convenient to carry despite feeling like a full-length umbrella, performed strongly.」
States that specific products addressing customer needs, including ultra-lightweight umbrellas, imported products and compact folding umbrellas, remained popular and performed strongly. However, the Western-style umbrella segment as a whole fell well below the same quarter of the previous year. - FY2018-Q1AdvancedAnnual report
「In addition to fur imports made in Denmark and Italy, the group expanded its range of Japanese-made leather products and other fresh merchandise, which was well received. As a result, total net sales in the fur and jewelry segment exceeded the same quarter of the previous year.」
The company expanded its Japanese-made leather range in addition to imported fur, and customers responded favorably to the fresh product lineup. The disclosure also states that fur and jewelry segment sales exceeded the same quarter of the previous year. - FY2017-Q3AdvancedAnnual report
「The group's ultra-lightweight rain umbrella, the 'Barbrella,' and the 'Rakuori,' a slim, compact folding umbrella that is easy to open and close like a full-length umbrella, received very high praise. Sales of the group's rain umbrellas and parasols both progressed strongly, and total net sales in the Western-style umbrella segment exceeded the same quarter of the previous year.」
Existing products addressing customer needs received high praise, and Western-style umbrella segment sales exceeded the same quarter of the previous year. The disclosure also describes the launch of collaborative products with an ikebana artist and stylists. - FY2017-Q2AdvancedAnnual report
「The group's ultra-lightweight rain umbrella, the 'Barbrella,' and the 'Rakuori,' a slim, compact folding umbrella that is easy to open and close like a full-length umbrella, received very high praise, and total net sales in the Western-style umbrella segment exceeded the same quarter of the previous year.」
Describes strong market feedback for specific products addressing customer needs, resulting in Western-style umbrella segment sales exceeding the same quarter of the previous year. - FY2017-Q1AdvancedAnnual report
「The group launched ultra-lightweight Western-style umbrellas including the 'Barbrella,' which have been very well received, but total net sales in the Western-style umbrella segment fell below the same quarter of the previous year.」
Describes specific market feedback that existing ultra-lightweight Western-style umbrellas including the 'Barbrella' have been well received since their launch. - FY2016First statedAnnual report
「The group launched the 'Made in Japan Project' and has begun proposing high-quality Japanese-made products developed using the manufacturing expertise accumulated over the company's 130-year history to domestic consumers and inbound visitors. We will also further promote high-quality manufacturing that responds promptly to customer needs, including the 'Barbrella,' an ultra-lightweight umbrella weighing no more than 100 grams; the 'Bright Cool' parasol, which uses natural fibers with the cooling feel and texture inherent to parasols while providing heat-shielding performance in a market that has become homogenized around synthetic fibers focused on heat and light shielding; and 'Washable Cashmere,' which can be hand-washed without compromising its texture because it has been treated to prevent shrinkage.」
Lists specific product development and proposals, including the Made in Japan Project, ultra-lightweight umbrellas, heat-shielding parasols and washable cashmere.