Expanding market share through in-store promotions and experiential events

「In the fur and jewellery segment, the Company focused on sustainable proposals such as eco-fur and remodelling, developing new products, using department-store sales channels for high-net-worth customers, and holding events. Sales in the high-end market remained firm, and segment sales exceeded those of the same period of the previous year.」

「毛皮・宝飾品部門につきましては、エコファー・リフォーム等のサステナブルな提案、新規商材の開拓、百貨店外商ルートの活用及び催事展開にも注力し、高価格帯マーケットの販売が堅調に推移したことから、売上高は前年同四半期を上回りました。」

「For the fur and jewelry segment, the Group focused on sustainable proposals such as faux fur and remodeling, developing new products, using department-store private sales channels and holding events, and revenue exceeded the previous fiscal year.」

「専門店・Ｅコマースマーケットへの商品開発、マーケティング等のアプローチ強化・高度化も奏功し、好調に推移しました」

「In the fur and jewelry segment, we focused on sustainable proposals such as the eco-fur market, developing new products, using department store corporate-sales channels, and holding promotional events, resulting in a slight year-on-year increase in sales.」

「For the fur and jewelry segment, the Group focused on sustainable proposals such as faux-fur products, using department-store private sales channels and holding events, but revenue fell below the previous fiscal year.」

「As a result of focusing on sustainable proposals such as fur remodeling and remaking, using department-store private sales channels and holding events, revenue exceeded the previous year.」

「The Group implemented measures against COVID-19 and gradually resumed sales activities at events and other venues, but sales opportunities remained scarce because sales floors were reduced and launch schedules were postponed, causing revenue to fall substantially below the same quarter of the previous year.」

「The Group implemented measures against COVID-19 and gradually resumed sales activities at events and other venues, but sales opportunities became scarce as sales floors were reduced and launch schedules were postponed. As a result, revenue fell substantially below the same quarter of the previous year.」

「After implementing measures against COVID-19 and gradually resuming sales activities at events and other venues, revenue recovered to a certain extent.」

「For apparel accessories, comprising the fur and jewelry segment, the Group expanded its product lineup and developed sustainable proposals such as fur remodeling and remaking, focusing on identifying new consumer needs. However, the impact of the COVID-19 pandemic continued, and department-store operations, its main sales channel, remained weak, while private sales events and other events decreased or were canceled due to requests to refrain from nonessential outings. As a result, revenue in the fur and jewelry segment fell below the same quarter of the previous year.」

「The Group focused on meeting consumer needs by expanding the range of products handled and developing a fur remodeling business, while using the Mila Schön brand as the core of both its fur and jewelry businesses. However, department-store operations, its main sales channel, were suspended and private sales events and other events were canceled because of the spread of COVID-19, causing revenue in the fur and jewelry segment to fall below the previous year.」

「From the standpoint of preventing the spread of COVID-19, scheduled events and bargain sales were canceled one after another, while voluntary restrictions on going out caused a sharp decline in visitor numbers at department stores and other venues. As a result, sales of winter merchandise and the launch of the spring/summer selling season were significantly affected.」

「The Group reviewed sales at unprofitable stores and other locations and withdrew from some of them. However, active sales of high-priced products at department stores before the consumption tax increase, together with an increase in event plans, kept revenue in the fur and jewelry segment at approximately the same level as in the same quarter of the previous year.」

「Against this backdrop, the Group focused on operating select shops in department stores, organizing new events and handling orders for new products. As a result, total revenue in the fur and jewelry segment exceeded the same quarter of the previous year.」

「The Group held events for customers focused mainly on products made from natural materials, but total revenue in the hat segment fell below the same quarter of the previous year, partly because of department-store closures.」

「The Group held events for customers focused mainly on products made from natural materials, but total revenue in the hat segment fell below the same quarter of the previous year, partly because of department-store closures.」

「To strengthen the in-store product and experience offering at department stores, the Group held events including sewing-machine demonstrations and events featuring foreign designers visiting Japan, which helped it increase its market share. However, total revenue in the hat segment was below the same quarter of the previous year.」

「To strengthen the in-store product and experience offering at department stores, the Group held events including sewing-machine demonstrations and events featuring foreign designers visiting Japan, which helped it increase its market share.」