Demand for men’s parasols driven by heatstroke prevention measures and “men who carry parasols”
First written in FY2020-Q1. 6 of 18 entries say "Advanced", first in FY2023-Q2. Latest entry: 2026-11-13.
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- 2026-11-13SoftenedRevision to earnings forecast
「６月以降、首都圏を中心に気温が前年を下回って推移したことや、８月及び９月の長雨、豪雨、日照不足などの天候不順の影響により、主力のパラソルを中心とする春夏物の販売が低調に推移した」
猛暑によるパラソル需要の押し上げが記載された従来の状況から、当該期間は低温と天候不順により春夏物販売が低調となった。 - FY2027-H1Prolonged rain, torrential rain and insufficient sunshine caused weak parasol salesAnnual report
「The parasol market, which had been buoyant for several years and represents a large share of sales, was significantly affected by prolonged rain, torrential rain and insufficient sunshine. As sales were weak, revenue fell below that of the same period of the previous year.」
The parasol market, which had been buoyant for several years, weakened due to prolonged rain, torrential rain and insufficient sunshine, becoming a factor behind lower revenue in the umbrellas segment. - 2026-08-06WorsenedResults
「梅雨の長雨や台風の到来による降雨量が前年より増加した影響もあり、雨傘の販売は堅調に推移いたしましたが、６月以降の気温上昇が鈍かったことから、過去数年にわたり活況を呈していた日傘（パラソル）マーケットが低調に推移し、売上高は前年同四半期を下回りました。」
雨傘販売は堅調だった一方、気温上昇の鈍化により日傘市場が低調となり、洋傘部門の売上高が前年同四半期を下回った。 - FY2026AdvancedAnnual report
「In the Western-style umbrellas segment, the extreme heat continued from the previous year, making the parasol market buoyant. In addition, strengthened approaches, including product development and marketing targeting specialty stores and the e-commerce market, proved effective, and sales exceeded those of the previous consolidated fiscal year.」
Demand for parasols driven by the extreme heat, which continued from the previous year, together with strengthened product development and marketing targeting specialty stores, led to higher sales in the Western-style umbrellas segment. - 2026-05-14AdvancedResults
「前年に引き続き猛暑が到来し、パラソルマーケットが活況を呈した」
猛暑を背景とするパラソル需要が通期の洋傘部門の増収要因として継続した。 - FY2026-H1AdvancedAnnual report
「In the Western-style umbrellas segment, the extreme heat continued from the previous year, making the parasol market buoyant. In addition, strengthened approaches, including product development and marketing targeting specialty stores and the e-commerce market, proved effective, and sales exceeded those of the same period of the previous year.」
The parasol market was buoyant due to the extreme heat, which continued from the previous year, and sales in the Western-style umbrellas segment exceeded those of the same period of the previous year, supported by initiatives targeting specialty stores and e-commerce. - FY2025AdvancedAnnual report
「In the umbrellas segment, extreme summer heat continued from the previous year and the parasol market was active. In addition, stronger approaches to product development and marketing for specialty-store markets proved effective, and net sales substantially exceeded the previous consolidated fiscal year.」
Sales in the Western-style umbrellas segment increased, driven by demand for parasols resulting from the extreme heat and strengthened product development and marketing targeting specialty stores. - FY2025-H1AdvancedAnnual report
「In the umbrellas segment, the summer heat continued from the previous year and the parasol market was active. In addition, stronger product development, marketing, and other initiatives targeting the specialty store market proved effective, and sales substantially exceeded the same period of the previous year.」
The parasol market was buoyant due to the extreme heat, which continued from the previous year, and, together with initiatives targeting specialty stores, boosted sales in the Western-style umbrellas segment. - FY2024-Q2RestatedAnnual report
「In addition, the parasol market was buoyant due to the effects of the extreme heat, and sales significantly exceeded those of the same quarter of the previous year.」
The extreme heat continued to be cited as a factor behind the buoyant parasol market and higher sales in the Western-style umbrellas segment. - FY2023-Q2AdvancedAnnual report
「In the Western-style umbrellas segment, sales of rain goods, including rain umbrellas, remained strong as customer traffic at commercial facilities recovered. In addition, store sales of parasols recovered to pre-pandemic levels due to the effects of the extreme heat, and segment sales significantly exceeded those of the same quarter of the previous year.」
Store sales of parasols recovered to pre-pandemic levels against the backdrop of the extreme heat, and sales in the Western-style umbrellas segment significantly exceeded those of the same quarter of the previous year. - FY2022-Q1Recovery in apparel sales driven by mandatory mask useAnnual report
「Although reductions in selling space and declining consumer demand continued in the apparel segment, sales exceeded the year-earlier period due to improved opening conditions at commercial facilities compared with the year-earlier period and the mandatory use of masks.」
Mandatory mask use was cited as a factor boosting apparel segment sales, which exceeded the same period of the previous year. - FY2021The Western-style umbrella market remained sluggish throughout the yearAnnual report
「The market for umbrellas and rain goods remained sluggish throughout the year except in July, when rainfall was heavy. Although the parasol market saw a late arrival of extreme heat in August, it was affected by the spread of COVID-19 from the start of the sales season in April and May, causing total sales in the umbrella division to fall below the same period of the previous year.」
Sales in the umbrellas, rain goods and parasols segment fell below the same period of the previous year due to the persistently sluggish market throughout the year and the impact of the infectious disease, despite some support from weather conditions. - FY2021-Q3Winter merchandise sales have yet to recoverAnnual report
「After the state of emergency was lifted, some recovery in personal consumption was seen as restrictions on economic activity were gradually eased. Sales of umbrellas benefited from the prolonged rainy season, while parasol sales benefited from the extreme heat from early August and product offerings adapted to life with COVID-19, including the need to maintain social distancing, resulting in signs of a recovery. However, as infections with COVID-19 spread again from November, sales of winter apparel and other products had not recovered.」
While rain umbrellas and parasols are showing signs of recovery, sales of winter apparel and other winter merchandise have yet to recover due to the resurgence of infections. - FY2021-Q2Signs of a recovery in demand for Western-style umbrellasAnnual report
「In the umbrella division, there were signs of a recovery, helped by a rebound in umbrella sales following the prolonged rainy season and the development of parasol sales adapted to life with COVID-19, including the extreme heat from early August and the need to maintain social distancing.」
The Western-style umbrella segment is showing signs of recovery, supported by a rebound in rain umbrella sales and parasol sales meeting demand in the COVID-19 environment, including the need to maintain social distance. - FY2020RestatedAnnual report
「The men’s parasol market is currently growing, and we expect room to expand sales, so we will continue to focus on this market.」
The company identified growth in the men’s parasol market and room to expand sales, and indicated its policy of continuing to focus on the market. - FY2020-Q3RestatedAnnual report
「In the parasol market, sales remained strong until before the start of the rainy season, helped by the Ministry of the Environment’s recommendation of parasol use as a measure against extreme heat and the attention drawn to men’s parasols. However, sales of parasols fell sharply due to unsettled weather in July, causing total sales in the Western-style umbrella segment to fall below the level of the same quarter of the previous year.」
The Ministry of the Environment’s recommendation of parasol use and the attention drawn to men’s parasols continue to be cited as demand drivers, but sales weakened due to unsettled weather in July. - FY2020-Q2RestatedAnnual report
「In the parasol market, sales remained strong until before the start of the rainy season, helped by the Ministry of the Environment’s recommendation of parasols as a summer heatstroke-prevention measure and the attention drawn to men’s parasols by the term “men who carry parasols.”」
The recommendation of parasols as a heatstroke-prevention measure and the attention drawn to men’s parasols by the “men who carry parasols” trend continue to be cited as demand drivers. However, sales subsequently weakened due to unsettled weather. - FY2020-Q1First statedAnnual report
「In the parasol market, parasols attracted attention as the Ministry of the Environment recommended them as a summer heatstroke-prevention measure, and men’s parasols attracted attention under the term “men who carry parasols.” However, total sales in the Western-style umbrella segment were below the level of the same quarter of the previous year.」
The Ministry of the Environment’s recommendation of parasols as a heatstroke-prevention measure and the attention drawn to men’s parasols by the “men who carry parasols” trend are identified as new demand trends. Meanwhile, total sales in the Western-style umbrella segment were below the level of the same quarter of the previous year.