Launching New Brands and Selling Through Department Stores, Directly Operated Stores, and E-Commerce
First written in FY2017-Q2. 16 of 27 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1RaisedAnnual report
「In the department-store channel, we are expanding brand-combination stores, including SANYO Style STORE, strengthening our response to personal-shopping demand, and developing products and sales channels to acquire new customers through fashion buildings and shopping centers.」
In addition to measures for the conventional department-store, directly operated-store and e-commerce channels, the company is expanding its sales and customer-acquisition focus to brand-combination stores such as SANYO Style STORE, personal shopping, fashion buildings and shopping centers. - 2026-10-06AdvancedFinancial results presentation
「新ブランドAUREMEによる百貨店以外の販路への出店強化と新たな顧客層の開拓」
百貨店以外を主販路とするAUREMEを通じた直営店・ファッションビルへの出店と顧客層開拓を具体化している。 - FY2026AdvancedAnnual report
「Department stores 36,117 61.8; Directly operated stores 3,471 5.9; E-commerce and mail order 8,894 15.2; Outlets 7,847 13.4; Other 2,117 3.6.」
Full-year results by sales channel were disclosed, with department-store revenue at ¥36,117 million, e-commerce and mail order at ¥8,894 million, and outlets at ¥7,847 million. E-commerce and mail order and outlets increased from the previous year, while department-store revenue declined. - 2026-04-14WorsenedFinancial results presentation
「Physical stores1 struggled at 95% of the previous year. Department stores in particular were at 92% due to fewer sales floors following the closure or refurbishment of certain department stores. E-commerce and outlets grew to 108% of the previous year on stronger sale sales.」
Sales declined at physical stores, particularly department stores, while e-commerce, mail order and outlets grew, clearly showing differing performance by sales channel. - FY2026-H1AdvancedAnnual report
「In the second quarter, sales recovered to approximately the previous year's level due to the effects of new stores, stronger sales promotions and signs that inbound consumption had bottomed out.」
The company states that sales in the second quarter recovered to approximately the previous year's level due to the effects of new stores, stronger sales promotions and the bottoming out of inbound consumption. - FY2025AdvancedAnnual report
「For department stores, the main sales channel, we will again strengthen store openings from both perspectives of attracting new customer segments and improving the sales-floor environment and operating efficiency. For directly operated stores, we will further enhance brand value by opening flagship stores for core brands. In e-commerce, we aim to establish a proprietary website and a mutually complementary structure with physical stores, thereby raising the performance of the brand portfolio as a whole.」
The new medium-term plan specifies channel-specific measures for department stores, directly operated stores and e-commerce, including acquiring new customers, opening flagship stores, developing a proprietary website and establishing mutual complementarity with physical stores. - FY2025-H1WorsenedAnnual report
「Interim consolidated accounting period (1 March 2024 to 31 August 2024): Department stores 18,255 65.4; Directly operated stores 1,648 5.9; E-commerce and mail order 3,636 13.0; Outlets 3,273 11.7; Other 1,089 3.9; Revenue from contracts with customers 27,902 100.0.」
Revenue for the interim consolidated accounting period is disclosed by sales channel, showing department stores at ¥18,255 million, directly operated stores at ¥1,648 million, e-commerce and mail order at ¥3,636 million, and outlets at ¥3,273 million, among others. Total revenue declined 0.9% year on year, with department stores, directly operated stores, and e-commerce and mail order below the year-earlier levels. - FY2025-Q1WorsenedAnnual report
「Cumulative first-quarter consolidated period (1 March 2024 to 31 May 2024): Department stores 10,297 67.0; Directly operated stores 892 5.8; E-commerce and mail order 1,736 11.3; Outlets 1,712 11.1; Other 739 4.8; Revenue from contracts with customers 15,378 100.0.」
Revenue by sales channel was ¥10,297 million for department stores, ¥892 million for directly operated stores, ¥1,736 million for e-commerce and mail order, and ¥1,712 million for outlets. Total revenue declined year on year, and revenue from the major channels, including e-commerce and mail order, was below the previous period. - FY2024AdvancedAnnual report
「For department stores, the main sales channel, we are reviewing staffing structures through multi-brand offerings, optimizing inventory and improving store efficiency, while opening stores at leading urban department stores and improving the environment at key stores. Directly operated stores and outlets drove revenue growth as inbound sales expanded with the increase in visitors to Japan in the fiscal year ended February 2024. We plan continued expansion in the fiscal year ending February 2025 through openings at leading facilities and other measures. In the fiscal year ended February 2024, we renewed the e-commerce site and are working to acquire new users and strengthen full-price sales.」
By sales channel, the company implemented multi-brand offerings, inventory optimization and openings at leading department stores; expanded inbound sales at directly operated stores and outlets; and renewed its e-commerce site to acquire new users. - FY2024-Q3AdvancedAnnual report
「The e-commerce platform revamp was completed in September, while new store openings and renovations of existing physical stores are also under way, and measures to expand revenue toward achieving the final-year targets are being actively pursued. Department stores 29,322 65.8; Directly operated stores 2,643 5.9; E-commerce and mail order 5,569 12.5; Outlets 5,095 11.4; Other 1,972 4.4.」
As sales-channel measures, the e-commerce platform revamp was completed, while new physical stores were opened and existing stores renovated. Cumulative third-quarter revenue by channel was also disclosed, with department stores at ¥29,322 million, e-commerce and mail order at ¥5,569 million, and outlets at ¥5,095 million, among others. - FY2024-Q2AdvancedAnnual report
「Department stores 18,371 65.2; Directly operated stores 1,695 6.0; E-commerce and mail order 3,693 13.1; Outlets 3,201 11.4; Other 1,194 4.3; Revenue from contracts with customers 28,155 100.0.」
Revenue for the cumulative second quarter is disclosed by sales channel, showing department stores at ¥18,371 million, directly operated stores at ¥1,695 million, e-commerce and mail order at ¥3,693 million, and outlets at ¥3,201 million, among others. - FY2024-Q1AdvancedAnnual report
「Department stores 10,516 65.9; Directly operated stores 916 5.7; E-commerce and mail order 1,927 12.1; Outlets 1,717 10.8; Other 892 5.5; Revenue from contracts with customers 15,969 100.0.」
Revenue for the first quarter is disclosed by sales channel, showing department stores at ¥10,516 million, e-commerce and mail order at ¥1,927 million, outlets at ¥1,717 million, and directly operated stores at ¥916 million, among others. - FY2023AdvancedAnnual report
「Department stores, the main sales channel, have been on a stronger-than-expected growth trajectory as customer traffic has recovered with the subsiding of COVID-19. For the fiscal year ending February 2025, we will improve operating efficiency by developing multi-brand stores and improve the environment at key stores. Although unprofitable stores were closed at some brands in the directly operated and outlet channels, existing stores are recovering. For the fiscal year ending February 2025, we plan continued expansion through flagship stores for core brands and stores at leading facilities. In September 2023, we revamped our e-commerce platform and will expand member sales by enhancing functions and services and improving the accuracy of CRM (customer relationship management).」
Specific measures by channel are being implemented for department stores, directly operated stores, outlets and e-commerce, including recovery at existing stores, withdrawal from unprofitable stores, openings at flagship stores and leading facilities, and the September 2023 revamp of the e-commerce platform. - FY2023-Q3AdvancedAnnual report
「Revenue (¥ million) / Percentage of total (%): Fashion-related business: Department stores 27,611 65.8; Directly operated stores 2,268 5.4; E-commerce and mail order 5,702 13.6; Outlets 4,475 10.7; Other 1,879 4.5; Revenue from contracts with customers 41,937 100.0.」
Revenue for the cumulative third quarter is disclosed by sales channel, showing department stores at ¥27,611 million, directly operated stores at ¥2,268 million, e-commerce and mail order at ¥5,702 million, and outlets at ¥4,475 million, among others. - FY2023-Q2AdvancedAnnual report
「Revenue (¥ million) / Percentage of total (%): Fashion-related business: Department stores 16,713 65.6; Directly operated stores 1,345 5.3; E-commerce and mail order 3,667 14.4; Outlets 2,770 10.9; Other 968 3.8; Revenue from contracts with customers 25,464 100.0.」
Revenue for the cumulative second quarter is disclosed by sales channel, showing department stores at ¥16,713 million, e-commerce and mail order at ¥3,667 million, and outlets at ¥2,770 million, among others. - FY2023-Q1AdvancedAnnual report
「The disaggregation of primary revenue is presented by sales channel, as follows: Revenue (¥ million): Department stores 9,473; Directly operated stores 733; E-commerce and mail order 1,886; Outlets 1,493; Other 767.」
For the first time, revenue for the first quarter is presented by sales channel in this format, disclosing the composition including department stores at ¥9,473 million, e-commerce and mail order at ¥1,886 million, and outlets at ¥1,493 million. - FY2022RaisedAnnual report
「In e-commerce, we will upgrade service functions by strengthening content, improving product images, and proposing realistic outfit coordination using staff styling, while establishing a mutually complementary structure with physical stores and aiming to further expand full-price sales. We will also strengthen reciprocal customer referrals between channels and broaden customers' purchasing options, with the aim of promoting OMO, the integration of online and offline channels, through an omnichannel model.」
The company has specified strategies for each channel, including department stores, directly operated stores, outlets, and e-commerce, and has expanded the scope of sales-channel integration to include mutual support between physical stores and e-commerce, reciprocal customer referrals, and OMO. - FY2020ReframedAnnual report
「Clarify the roles of full-price stores, e-commerce, and outlets through channel controls, and strengthen full-price stores」
The company has clarified the roles of each sales channel and organised its channel-specific policies for department stores, directly operated stores, and e-commerce around selection and greater efficiency, strengthening and expanding the channels, and developing an omnichannel model. - FY2020-Q4RestatedAnnual report
「Meanwhile, the e-commerce channel continues to expand, partly due to changes in consumers' purchasing behaviour.」
The company reconfirms the continued expansion of the e-commerce channel among its sales channels. - FY2020-Q3AdvancedAnnual report
「During the nine months ended 30 November, sales increased slightly year on year and operating income and ordinary income also improved, driven by enhanced sales measures during the summer clearance sale, stronger full-price promotions from September, and front-loaded demand ahead of the consumption tax increase.」
As sales measures for department stores and directly operated stores, the company strengthened sales during the summer clearance sale and full-price promotions from September, resulting in a slight year-on-year increase in sales. - FY2020-Q2AdvancedAnnual report
「As a result, in the expanding e-commerce channel, focused investment and measures such as improving the out-of-stock rate produced results and secured sales above plan.」
The company states that, among its sales channels, focused investment and measures to improve the out-of-stock rate in e-commerce produced results and secured sales above plan. - FY2018-Q3RestatedAnnual report
「We intend to strengthen the development of new businesses, including M&A, and directly operated stores.」
In connection with sales through the conventional channels of department stores, directly operated stores, and e-commerce, the company continues to identify the expansion of directly operated stores as a measure. - FY2016RestatedAnnual report
「We will actively pursue specific measures, including developing products exclusively for e-commerce, enhancing the functions of our proprietary e-commerce site (iStore), and strengthening brand-specific websites, and will invest in channels with potential for growth.」
The company identifies e-commerce as a growth channel and plans to invest in and strengthen e-commerce-only products, its proprietary website, and brand-specific websites. - FY2017-Q3RestatedAnnual report
「Mackintosh London for men and women, Blue Label Crestbridge, and Black Label Crestbridge, which were launched from the Fall/Winter 2015 season.」
The Company describes the continued development of the new brand portfolio launched from the Fall/Winter 2015 season. - FY2017-Q2First statedAnnual report
「From the Fall/Winter 2015 season, we began selling Mackintosh London for men and women, Blue Label Crestbridge, and Black Label Crestbridge through department stores nationwide, directly managed stores such as Sanyo Ginza Tower, and e-commerce channels such as Sanyo iStore.」
The Company began selling several brands through multiple channels, including department stores, directly managed stores, and e-commerce, from the Fall/Winter 2015 season.