三陽商会 announced that it will open the first store of its new brand AUREME (オーレム) at NEWoMan Shinjuku. The store is scheduled to open on 10 September, with a floor area of approximately 66 square metres. The company is targeting a network of 10 stores by 2031.
三陽商会 announced that it will launch its new brand AUREME (オーレム) for fashion buildings and will open the brand's first store at NEWoMan Shinjuku. The store is expected to open on the second floor of NEWoMan Shinjuku. The brand is intended to expand its store network mainly through commercial facilities.
The store will have an area of approximately 66 square metres, with an emphasis on AUREME's distinctive features and design. Specific aspects of the product design, including differences in sizing and design by gender, were introduced. Future product offerings and the store layout were described within the scope of the official announcement.
三陽商会 has indicated a policy of expanding AUREME to a network of 10 stores by 2031 and plans to expand its store network, primarily in its target areas. Details of the timing and locations of stores after the initial opening will be announced in due course.