Focus on the Renovation Market, Particularly Multi-Family Housing

「The number of units sold increased as the effects of enhanced specifications for products in the volume segment and product proposals aligned with customer needs gained traction.」

「In the remodeling market, net sales increased 2.4% year on year to ¥74,522 million, partly because proposals aligned with customer needs became more widely adopted, particularly from the second half onward.」

「In the remodeling market, although the enhanced specifications of volume-zone products implemented in the previous year and proposals tailored to customer needs proved effective, sales were ¥37.523 billion, up 0.3% year on year, partly because the industry as a whole struggled to grow.」

「Regarding our showroom network, we worked to stimulate remodeling demand by enhancing the exhibits through complete renovations of the Osaka Showroom, Fukuoka Showroom and Kohoku Showroom in Kanagawa Prefecture.」

「Regarding our showroom network, we worked to stimulate remodeling demand by enhancing the exhibits, including relocating the Kawaguchi Showroom in Saitama Prefecture and renovating the Toyohashi Showroom in Aichi Prefecture.」

「Regarding initiatives in the remodeling market, we newly established the “Osaka Training Base,” a training facility for our certified contractors, in June 2023. This was our second location following Yokohama, and we will continue strengthening our construction capabilities to address remodeling demand, which is expected to expand further.」

「Regarding our showroom network, we stimulated remodeling demand by completely renovating the “Sumida Showroom” in Tokyo as a dedicated condominium remodeling showroom and relocating and renovating the “Sapporo Chuo Showroom.”」

「Regarding our showroom network, we worked to stimulate remodeling demand by completely renovating the “Sumida Showroom” in Tokyo as a showroom specializing in condominium remodeling.」

「Regarding our showroom network, we completely renovated the “Sumida Showroom” in Tokyo as the industry’s only showroom specializing in condominium remodeling, thereby working to stimulate remodeling demand in the Tokyo metropolitan area. We also strengthened our community-based sales operations by completely renovating the “Fukuyama Showroom” in Hiroshima Prefecture and the “Ota Showroom” in Gunma Prefecture.」

「As part of its efforts to increase remodeling sales in the Tokyo metropolitan area, we worked to stimulate demand by completely renovating the “Sumida Showroom” in Tokyo as the industry’s only showroom specializing in condominium remodeling.」

「Remodeling demand remained above the previous year’s level, and housing starts were also recovering, but the outlook is uncertain because of the recent sharp rise in material prices and concerns about supply.」

「The Group worked to promote the “High-Grade Enamel,” whose superior characteristics include resistance to deterioration from alcohol-based sanitisation, and focused on stimulating renovation demand by redesigning its website to make it easier for customers to visualise their post-renovation living spaces and to consult the renovation stores with which we partner.」

「In the housing market, remodeling demand remained above the previous year’s level, reflecting the expansion of remodeling needs as the new lifestyle became more widespread, while housing starts were also recovering from last year’s decline. Under these business conditions, our group focused on stimulating remodeling demand by promoting “premium enamel,” which has superior characteristics, including resistance to deterioration from alcohol disinfection, and expanding its website so that customers could visualize their living spaces after remodeling from home.」

「Alongside thorough infection-control measures, we focused on stimulating demand for renovations by promoting the “High-Grade Enamel,” whose superior characteristics include resistance to deterioration from alcohol-based sanitisation, holding online seminars to improve the renovation sales capabilities of business partners, and enhancing our website so that customers could visualise their post-renovation living spaces at home.」

「In the housing market, housing starts and remodeling demand remained below the previous year’s level because the spread of the infection worsened employment and income conditions and weakened consumer sentiment.」

「After the lifting of the state of emergency, we worked to stimulate remodeling demand by thoroughly implementing infection-control measures, conducting estimate and contract campaigns, and holding remodeling seminars online.」

「Although all product segments secured sales in the new-build market at approximately the same level as in the same quarter of the previous year, sales fell below the same quarter of the previous year, particularly in the remodeling market, which was significantly affected by the suspension of sales activities to prevent the spread of COVID-19.」

「Under these business conditions, our group actively pursued sales promotion activities, including joint exhibitions with distributors and remodeling consultation events held at our industry-leading showroom network, to stimulate demand. We also focused on initiatives to capture remodeling demand, including holding seminars nationwide for retailers handling our products to help improve their ability to make proposals in remodeling sales.」

「We also focused on initiatives to capture remodeling demand, including holding seminars nationwide for business partners, primarily our partner shops, to help improve their ability to make proposals in remodeling sales.」

「Although new housing starts fell below the previous year in the housing market, remodeling demand remained on a recovery trend, supported by government housing acquisition incentives and low mortgage rates.」

「In the remodeling market, we actively pursued sales promotion activities, including joint exhibitions with distributors and remodeling consultation events held at our industry-leading showroom network, to stimulate demand. We also further advanced the reorganization of our sales structure to strengthen demand capture, thereby improving sales capabilities and efficiency in the remodeling market.」

「In system bathrooms, in addition to higher unit sales in the new-home market, unit sales also increased in the renovation market, led by "perfect-fit system bathrooms," resulting in net sales of ¥34.102 billion, up 2.7% year on year.」

「Against this business backdrop, our group actively conducted promotional activities, including joint exhibitions with distributors and renovation consultation events, using the industry's largest showroom network to generate demand. Following the Tokyo metropolitan area the previous year, we successively expanded the reorganization of our sales organization to other major metropolitan areas to strengthen demand capture and improve sales capabilities and efficiency in the renovation market.」

「Against this business backdrop, our group actively conducted promotional activities, including joint exhibitions with distributors and renovation consultation events, using the industry's largest showroom network to generate demand. Following the Tokyo metropolitan area the previous year, we successively expanded the reorganization of our sales organization to other major metropolitan areas to strengthen demand capture and improve sales capabilities and efficiency in the renovation market.」

「In the renovation market, we actively generated demand through promotional activities such as joint exhibitions with distributors and renovation consultation events. In the Tokyo metropolitan area, which has a large market, we also reorganized our sales organization to strengthen demand capture and improve sales capabilities and efficiency in the renovation market.」

「In system bathrooms, while unit sales increased steadily in the new-home market, unit sales also increased in the renovation market for the "伸びの美浴室" system bathroom for condominiums, resulting in net sales of ¥33.213 billion, up 2.4% year on year.」

「Against this business backdrop, our group worked to generate demand by actively holding joint exhibitions with business partners and renovation consultation events, making use of the largest showroom network in the industry.」

「To generate renovation demand, we have actively held joint exhibitions with business partners and renovation consultation events at our showrooms. We have also expanded the "リフォームスタジオ," where distributors and renovation contractors can learn the expertise needed for condominium renovations, to improve their ability to propose products.」

「In the renovation market, we have worked to generate demand through promotional activities such as joint exhibitions and renovation consultation events with distributors. We have also sought to capture demand with "perfect-fit" products that can be size-customized, including the "リフィット" system kitchen, "リジャスト" vanity unit and "伸びの美浴室" system bathroom.」

「Although unit sales declined in the renovation market due to market weakness, unit sales increased in the new-home market, resulting in net sales of ¥83.602 billion, up 1.6% year on year.」

「We also focused on generating renovation demand through promotional activities such as joint exhibitions and renovation consultation events with distributors.」

「As part of our efforts in the renovation market, where demand is expected to expand, we have enhanced products such as the "リフィット" system kitchen for condominium renovations and the "リジャスト" vanity unit, including by strengthening their specifications. We have also worked to capture demand through promotional activities such as joint exhibitions and renovation consultation events with distributors.」

「Regarding the renovation market, stable demand is expected to continue against a housing stock of approximately 60 million units. We have therefore conducted locally focused sales-promotion activities in cooperation with distributors and enhanced products for multi-unit housing renovations, an area in which we intend to strengthen our efforts.」