Product Development Pursuing New Possibilities for Enamel

「On 1 July, we began joint research aimed at further applying glass frit, a raw material used in our signature enamel, and resin molding technology in the dental field.」

「We fully remodeled the vanity unit "ファミーユ." In addition to refreshing the door designs, customers can now choose from the conventional high-back counter, a vessel-bowl counter with a built-in look in which the bowl is installed on top, and a slim, flat counter that has no height difference between the countertop and washbasin and harmonizes with the interior. The latter 2 counter types can also be adjusted in 1-cm increments to accommodate a wide range of needs.」

「In the renovation market, sales expanded for the remodeled enamel vanity unit "エリーナ," launched in August 2023, resulting in net sales of ¥20.515 billion, up 4.1% year on year.」

「In terms of products, we remodeled the flagship model "レミュー" enamel system kitchen in August. The use of the world's first enamel 3D inkjet printing technology now makes it possible to apply patterns to the sides of the doors, creating a kitchen with an even more luxurious appearance. We also launched the "キープクリーンフード" enamel range hood, which requires no interior cleaning for 10 years and received a 2023 Good Design Award. Through these products, we aim to expand sales in the premium price range by achieving both sophisticated design and functionality.」

「We also made further progress in product development centered on our proprietary high-grade enamel, including the use of inkjet printing technology in the enamel exterior material "エマウォール エクステリアタイプ" to enable high-resolution designs.」

「In terms of products, we consolidated our mid- to high-end system bathroom series and launched the "グランスパ" mid- to high-end system bathroom in August, offering greater flexibility than before in choosing combinations of the bathtub, washing area and colored ceiling. Its ability to customize an ideal bathroom space to suit customers' lifestyles has been very well received, and sales are growing steadily.」

「In terms of products, we launched the new "グランスパ" system bathroom in August as part of our mid- to high-end series. Customers can freely choose combinations of the bathtub, washing area and colored ceiling, as well as from a wide range of functional options, allowing them to customize an ideal bathroom space to suit their lifestyle.」

「In terms of products, following increased demand for antiviral and antibacterial products since the spread of COVID-19, we added an antibacterial and antiviral specification certified by the Society of Industrial Technology for Antimicrobial Articles (SIAA) to the enamel interior material "エマウォール インテリアタイプ."」

「We changed the handle design of the top-end enamel system kitchen “レミュー” and added variations in door and countertop colors. In particular, 8 door colors were added using inkjet printing technology, 5 of which are new matte-finish enamel colors with a non-glossy texture.」

「As part of our product initiatives, we worked to strengthen our products, including by adding matte-finish door designs to the flagship enamel system kitchen “レミュー,” realistically reproducing ceramic and metal-rust textures through inkjet printing.」

「As part of our product initiatives, we added new matte-finish door designs to the flagship enamel system kitchen “レミュー,” realistically reproducing ceramic and metal-rust textures through inkjet printing.」

「As a measure for sustainable growth, we launched the “リラクシア MPタイプ” bathroom series designed for newly built condominiums, achieving easier installation and improved design. As the number of housing starts declines with population decline, we aim to increase our share of the bathroom market for new condominiums.」

「In the kitchen division, to further promote the “Enamel Easy-Care Kitchen,” we added a deep-type dishwasher to all series, with an internal capacity 18 liters larger than current models and enough space to wash large plates, frying pans and pots.」

「In the kitchen division, we completely redesigned the top-end enamel system kitchen “レミュー” for the first time in 10 years.」

「The mid-range enamel system kitchens “エマージュ” and “リテラ,” equipped with the newly added “家事らくシンク” from April 2017, increased unit sales. Wooden system kitchens also increased unit sales in the new-build market, resulting in net sales of ¥85.194 billion, up 1.9% year on year.」

「To capture further demand, we also focused on providing products that deliver greater customer satisfaction, including a full model change for the top-end enamel system kitchen “レミュー” and enamel vanity unit “エリーナ,” and the new adoption of “キープクリーンフロア” in system baths.」

「Against this business backdrop, the Group worked to expand its product range by making the well-received “家事らくシンク,” available in the top-end enamel system kitchen “レミュー,” also available in the mid-range “エマージュ” and “リテラ” series.」

「In the kitchen division, the “家事らくシンク,” a functional sink launched in February 2016 and the industry's first three-layer sink made of acrylic engineered marble, won the 2016 Good Design Award. It was recognised for enabling users to efficiently perform the consecutive tasks of washing, cutting and disposing of food waste inside the sink, based on research into various cooking situations, as well as for detailed features such as its original tray and cutting board.」

「We also focused on strengthening our products, including a full model change across the system-bath lineup, led by the top-end cast-enamel system bath “プレデンシア プレミアム.”」

「In particular, the “家事らくシンク,” made of acrylic engineered marble and greatly improving cooking efficiency, has been very well received. It won the 2016 Good Design Award.」

「In product development, we further advanced our enamel inkjet printing technology, which combines enamel technology with inkjet printing, and launched the enamel interior material “エマウォール インテリアタイプ.”」