Focus on Sales Promotion Activities
First written in FY2016-Q3. 7 of 15 entries say "Advanced", first in FY2016. Latest entry: FY2020.
20 other companies' latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「Beginning in November 2020, we opened “Zojirushi Direct,” a direct-to-consumer e-commerce site offering our products.」
The ZOJIRUSHI Direct online store, a direct-to-consumer e-commerce site, was launched in November 2020, specifically expanding the Company's sales channels. - FY2020-Q3RestatedAnnual report
「These were cancellation fees and other costs arising from the cancellation of sales promotion events in response to requests from the national and local governments to refrain from going out, among other measures, due to the spread of the novel coronavirus.」
The cancellation of sales promotion events and the resulting cancellation fees and other costs continued to be confirmed. - FY2020-Q2SoftenedAnnual report
「The spread of the novel coronavirus disease raised concerns about a sharp decline in inbound demand in Japan, lower stainless-steel bottle sales due to people refraining from going out and school closures, the cancellation of sales promotion events, lower demand overseas, and restrictions on sales activities.」
Sales promotion events were cancelled, and conventional sales promotion activities became subject to restrictions due to the impact of the infectious disease. - FY2019AdvancedAnnual report
「First, we launched 4 products in the new “STAN.” home appliance series, combining functionality, ease of use, and a simple design, targeting dual-income households and families with children. We sought to raise awareness of the new products by opening a limited-time concept shop for public relations and strengthening information dissemination through social media.」
For “STAN.,” we implemented awareness-building initiatives combining a limited-time concept shop with social media communications, making the sales promotion measures more specific. - FY2019-Q3RestatedAnnual report
「We launched a 4-cup model as a small-capacity version of “炎舞炊き,” actively rolled out initiatives to expand sales of the “炎舞炊き” series, and continued to focus on selling existing products.」
The continued focus on expanding sales of the “炎舞炊き” series and selling existing products was again described. - FY2019-Q2AdvancedAnnual report
「We launched the new “STAN.” series, combining functionality, ease of use, and simple design, and rolled out initiatives to raise awareness. Overseas, we also promoted initiatives to further enhance the brand and expand sales, including opening a new company-operated shop in a large shopping mall in Thailand.」
In addition to initiatives to raise awareness of “STAN.”, a new company-operated shop was opened in a large shopping mall in Thailand. - FY2018AdvancedAnnual report
「We rolled out sales promotion activities, including in-store demonstrations and training sessions for retailers, and focused on expanding sales of new products. We also worked to enhance the brand and strengthen customer engagement by establishing a permanent “Zojirushi Shokudo” location, previously held on a limited-time basis, as a place where customers could experience the deliciousness of rice cooked with “炎舞炊き.”」
Sales promotion and customer-engagement measures expanded to include in-store demonstrations, retailer training sessions, commercial launch events, social media communications, and a permanent “Zojirushi Shokudo” location. - FY2018-Q3AdvancedAnnual report
「We launched “炎舞炊き,” actively expanded sales activities to strengthen sales, and continued to focus on selling existing products.」
Active sales activities to strengthen sales of “炎舞炊き” and a continued focus on selling existing products were specifically implemented. - FY2018-Q2RestatedAnnual report
「Under these business conditions, the Group launched new products, including stainless steel cool bottles with the Company’s proprietary drinking opening for smooth drinking and stainless steel tumblers featuring a vacuum double-wall thermos structure that provides high cooling and heat-retention performance, while also focusing on sales of existing products.」
The launch of new products and a continued focus on sales of existing products were again described. - FY2018-Q1RestatedAnnual report
「Under these business conditions, the Group launched new products, including a 3-cup pressure IH rice cooker with a menu for making “Soft Rice,” allowing even people who dislike firm rice to enjoy its texture, and a straw-type stainless steel cool bottle that is easy for small children to use, while also focusing on sales of existing products.」
The launch of new products and a continued focus on sales of existing products were again described. - FY2017AdvancedAnnual report
「As an initiative to strengthen points of contact with customers, we held “Zojirushi Shokudo” on a limited-time basis in Tokyo and Osaka as a place where customers could experience the “deliciousness of rice.” We also enhanced our website and strengthened information dissemination through the web. In addition, we worked to expand product sales by rolling out in-store campaigns for pressure IH rice cookers and stainless-steel cool bottles.」
In addition to in-store campaigns, sales promotion and customer-engagement measures expanded to include the limited-time “Zojirushi Shokudo,” website enhancements, and stronger online information dissemination. - FY2017-Q2RestatedAnnual report
「Against this backdrop, the Group launched new products, including a two-way stainless-steel bottle with a newly designed drinking spout that even small children can use smoothly and offering two ways to drink, while also focusing on sales of existing products.」
The launch of new products and a continued focus on sales of existing products were again described. - FY2017-Q1RestatedAnnual report
「In addition to lower sales, selling, general and administrative expenses increased due to stepped-up advertising and sales promotion activities and depreciation arising from information system upgrades.」
Stepped-up advertising and sales promotion activities continued, and the resulting increase in expenses was cited as a factor behind the rise in selling, general and administrative expenses. - FY2016AdvancedAnnual report
「We focused on expanding product sales by holding training sessions for retailers and in-store demonstrations, as well as campaigns and events allowing customers to experience the products' “deliciousness.” Overseas, we actively rolled out sales promotion activities in each country, including new product launch events and in-store campaigns.」
Sales promotion measures expanded from domestic retailer training sessions, in-store demonstrations, and campaigns and events to new product launch events and in-store campaigns in overseas markets. - FY2016-Q3First statedAnnual report
「In addition to enhancing the functionality of IH rice cookers and electric water boilers through model changes to existing products, we also focused on sales promotion activities.」
Alongside enhancing the functionality of existing products, a focus on sales promotion activities was identified as a standalone initiative for the first time.