Significant expansion of the Interior Lifestyle business through the acquisition of ライフオンプロダクツ as a wholly owned subsidiary

「ライフオンプロダクツ㈱ strengthened its winter product offerings. New rechargeable hot scarves and shareable hand warmers with earmuffs were featured on television programs as warming products and drove sales, but the winter product business as a whole faced difficult sales conditions due to the mild winter, resulting in lower revenue and profit.」

「ライフオンプロダクツ㈱ began selling summer products in March, and sales have progressed steadily. In particular, the "Cool Fan for Lunch Boxes" matched demand during the rainy season, while a sharp increase in television and magazine exposure was another factor behind its strong performance.」

「ライフオンプロダクツ㈱ strengthened its winter product offerings. Due to the mild winter, initial sales of heating appliances were slower than usual, but sales of rechargeable hand warmers rose from October 2024. Value-added products, particularly shareable hand warmers that split into 2 units and products with a mobile battery function, were well received.」

「ライフオンプロダクツ㈱ offset the decline following the previous year's large-scale sales performance with strong fragrance sales and other products, maintaining a solid performance above the previous year.」

「ライフオンプロダクツ㈱ introduced tabletop humidifiers as winter products, including hourglass-shaped humidifiers and humidifiers with aroma stones. It also expanded its lineup of rechargeable hand warmers and heat-retaining electric hot-water bottles, which had been popular since the previous year, resulting in higher sales.」

「In May 2023, ライフオンプロダクツ㈱ launched the new product brand "Life on Products," named after the company. As the first product release, it launched non-fluorocarbon freezers and electric floor mops in June, followed by household and lifestyle goods such as desk cleaners in July as the second release.」

「ライフオンプロダクツ㈱ performed well with new summer products such as the Collar Air Fan and 3WAY Aroma Handy Fan. It also launched the new product brand "Life on Products," named after the company, and held a launch presentation.」

「ライフオンプロダクツ㈱ strengthened its offerings of room fragrance products, which were selling well.」

「ライフオンプロダクツ㈱ strengthened its winter product offerings. Among these, sales of new rechargeable hand warmers and electric hot-water bottles performed well from an SDGs perspective.」

「ライフオンプロダクツ㈱ strengthened its seasonal product offerings for the summer demand season, including a diverse lineup of air circulators and handheld fans.」

「In addition to improving efficiency through joint product sourcing and quality control with the company, we will seek to expand sales by mutually utilizing sales channels within the Group, including overseas channels.」

「At ライフオンプロダクツ, which joined the group in November last year, the company actively developed growth channels, mainly uniform-price stores such as ¥300 shops. Product supply, including OEM products, progressed smoothly and began contributing to sales from the cumulative third quarter.」

「Business combination date: 4 November 2021 (deemed acquisition date: 30 November 2021)」

「ライフオンプロダクツ株式会社, which is to become a subsidiary, plans and sells products that improve quality of life and enrich daily living, including household appliances, miscellaneous goods and room fragrances. The company has continued to achieve significant growth in recent years and has established a strong market position. By welcoming it into the group, the company will achieve significant expansion in the interior and lifestyle business. In addition to efficiency gains from jointly procuring products and managing quality, the company decided to acquire the shares because it believes it can increase sales through reciprocal use of the group’s sales channels, including overseas channels.」