Acquiring New Customers Through Women’s Stationery
First written in FY2016. 18 of 24 entries say "Advanced", first in FY2017. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「In style stationery, the company launched the second installment of “Hyōin,” transparent stamps with an ice-like appearance made entirely from transparent materials, and the “Hyōin Stamp Pad” as products under HITOTOKI, its stationery brand for enjoying everyday life. It also launched the second installment of “Coffret,” peelable film stickers inspired by cosmetics palettes, and the 16th installment of “KITTA,” compact masking tape.」
The company introduced new and follow-up products for “Hyōin,” “Coffret” and “KITTA” in style stationery, expanding the HITOTOKI-centered product lineup. - FY2025AdvancedAnnual report
「In China, sales have remained strong for the Kleeta series, an original Chinese brand targeting working women in their 20s to 40s, and for the HITOTOKI stationery brand.」
The company reported strong sales in China for a local brand targeting working women and for HITOTOKI as part of the overseas expansion of style stationery. - FY2025-H1AdvancedAnnual report
「In China, the company launched “Kleeta,” a stationery brand targeting women as its primary customers. As its first product, it launched “pre-cut masking tape,” designed by a creator popular among young people in China. It also launched “PREPPY STYLE,” a value-added stationery series featuring designs incorporating Chinese fashion trends.」
As part of the overseas expansion of style stationery, the company introduced a new brand targeting women and young people in China, together with a value-added series. - FY2024-Q3AdvancedAnnual report
「In style stationery, we launched new products in the compact masking tape "KITTA" series, including the new "Flake Type" format and "Changing Foil," whose designs change depending on the viewing angle.」
Under style stationery, renamed from women’s stationery, the company introduced KITTA products in new shapes and designs and expanded its product lineup. - FY2024-Q2AdvancedAnnual report
「In the HITOTOKI series within style stationery, the company launched “Coffret,” a new cosmetics-themed sticker product, and new versions of “HITOTOKI NOTE,” a notebook that can be used like a planner, as additions to the lineup. The products have been well received.」
The company added cosmetics-themed stickers and new HITOTOKI NOTE products to the HITOTOKI series in style stationery, expanding the lineup. - FY2024-Q1AdvancedAnnual report
「In style stationery, we launched new designs of "SODA," a transparent-film masking tape that can be applied and removed, from the popular HITOTOKI series of stationery for enjoying everyday life.」
Under “style stationery,” renamed from “women’s stationery,” the company launched new SODA products in the HITOTOKI series and expanded its product lineup. - FY2023ReframedAnnual report
「Note: From the current consolidated fiscal year, the name “women’s stationery” was changed to “style stationery.”」
The company changed the former designation “women’s stationery” to “style stationery,” defining it as a broader product range that includes lifestyle goods beyond stationery. - FY2023-Q2AdvancedAnnual report
「In women’s stationery, the company added to the lineup the “EMILy” stationery series in nuanced colors, “SODA,” a peelable transparent-film masking tape under the HITOTOKI series, and “HITOTOKI NOTE,” a notebook that can be used like a planner.」
The company added EMILy, SODA and HITOTOKI NOTE to its women’s stationery lineup and expanded its product offerings. - FY2023-Q1AdvancedAnnual report
「In stationery, the company launched the second installment of the “Cheers” stationery series for women, made with neon-colored PVC materials.」
The company launched the second installment of “Cheers” in women’s stationery and expanded its product lineup. - FY2022AdvancedAnnual report
「The company launched HITOTOKI NOTE, a notebook that can be used as a planner, as a new product in the HITOTOKI women's stationery brand series. It is expanding the product range to capture the planner market, which it had not previously entered.」
The company made concrete progress toward entering the planner market under the HITOTOKI brand and launched HITOTOKI NOTE. - FY2022-Q3AdvancedAnnual report
「As part of the HITOTOKI women's stationery brand series targeting primarily women, the company launched HITOTOKI NOTE and the second edition of SODA, a masking tape made from transparent film. By launching these products in advance at major retailers and promoting them to many women, the company has steadily increased sales.」
The company added products to the HITOTOKI series and launched them in advance at major retailers, reporting growth in women's stationery sales. - FY2022-Q2AdvancedAnnual report
「As part of the HITOTOKI women's stationery brand series targeting primarily women, the company launched HITOTOKI NOTE and the second edition of SODA, a masking tape made from transparent film. The products were promoted to many women through advance launches at major retailers, supporting efforts to raise awareness.」
The company added products to the HITOTOKI series and expanded awareness of women's stationery through advance launches at major retailers. - FY2021RaisedAnnual report
「Women's stationery will be expanded beyond stationery to include lifestyle goods, broadening the product range and strengthening its appeal to the target demographic.」
The scope of women's stationery was expanded from stationery to lifestyle goods, broadening the product range. - FY2020AdvancedAnnual report
「The HITOTOKI women's stationery brand also developed 便箋ふせん, easy-peel sticky notes that are ideal for messages attached to thank-you notes and gifts; おおきめシール, large illustrated stickers that fill gaps in planners attractively while adhering securely and peeling off easily; and the Masking Tape Book, which binds masking-tape sheets with release paper into a book that can be freely cut with scissors.」
The HITOTOKI brand developed sticky notes, stickers and masking-tape products, broadening the uses and product range of women's stationery. - FY2019AdvancedAnnual report
「The HITOTOKI women's stationery brand also developed HITOTOKI Standard, which uses simple, timeless designs for frequently used household storage products such as clear files and boxes; 紙文箱, which neatly stores letter sets and single-sheet letter paper; and hacobuchi, which combines storage for paper products such as postcards and photographs with display in a frame-like format.」
The HITOTOKI brand developed storage products, letter-writing products and frame-style storage, broadening the range of uses and products in women's stationery. - FY2019-Q3AdvancedAnnual report
「In stationery, the Company launched HITOTOKI Standard, a stationery series with a simple design, as well as Oktotatsu, a pen case that does not tip over, and the Furio series of work tools suited to moving around the office, including in a hot-desking environment.」
In the women's stationery segment, the company launched the new HITOTOKI Standard series under the HITOTOKI brand and expanded the brand's product range. - FY2018AdvancedAnnual report
「In the rapidly growing women's stationery segment, the company will seek to further raise awareness of the HITOTOKI brand, introduce new products based on innovative ideas, acquire new customers and expand the market.」
The company clearly positioned raising awareness of the HITOTOKI brand and launching new products as means of acquiring customers and expanding the market in women's stationery. - FY2018-Q3AdvancedAnnual report
「The company launched SR-GL2, featuring significantly upgraded specifications and a refreshed design, as an enhanced version of the girly テプラ launched in Heisei 25.」
In the women's stationery segment, the company launched SR-GL2, with upgraded specifications and a refreshed design for the girly テプラ. - FY2018-Q2AdvancedAnnual report
「The company launched SR-GL2, featuring significantly upgraded specifications and a refreshed design, as an enhanced version of the girly テプラ launched in Heisei 25.」
In the women's stationery segment, the company launched SR-GL2, with upgraded specifications and a refreshed design for the girly テプラ. - FY2017AdvancedAnnual report
「In women's stationery, the company launched the new HITOTOKI stationery brand, themed “enjoying each day.” As the first product under the HITOTOKI brand, it introduced the Scandinavian-style こはる MP20 tape printer. Going forward, the company will seek to further develop the market and deepen communication with users.」
The company launched the HITOTOKI brand for women's stationery and introduced こはる MP20 as its first product. - FY2017-Q3RestatedAnnual report
「The company will introduce new products based on innovative ideas from its women-led development and sales project team into the women's stationery market developed through こはる and the girly テプラ, and focus on acquiring new customers for the company.」
The company is reiterating its policy of launching new products for the women's stationery market and leveraging its women-led development and sales project team. - FY2017-Q2RestatedAnnual report
「The company will introduce new products based on innovative ideas from its women-led development and sales project team into the women's stationery market developed through こはる and the girly テプラ, and focus on acquiring new customers for the company.」
The company is reiterating its policy of launching new products for the women's stationery market and leveraging its women-led development and sales project team. - FY2017-Q1RestatedAnnual report
「The company will introduce new products based on innovative ideas from its women-led development and sales project team into the women's stationery market developed through こはる and the girly テプラ, and focus on acquiring new customers for the company.」
The company is reiterating its policy of launching new products for the women's stationery market and leveraging its women-led development and sales project team. - FY2016First statedAnnual report
「The company will introduce new products based on innovative ideas from its women-led development and sales project team into the women's stationery market developed through こはる and the girly テプラ, and focus on acquiring new customers for the company.」
The company explicitly identified its women-led development and sales project team and the launch of new products.