Rapid Expansion of the E-Commerce Business
First written in FY2021. 16 of 18 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the e-commerce business, sales through the company’s direct-to-consumer site grew due to advance orders for new products and the launch of original products, including e-commerce-exclusive colors of “POMERA.” The Latuna business also launched new products and worked to expand sales.」
The company launched original products, including advance-order items and exclusive colors, through its direct-to-consumer e-commerce site, while Latuna also introduced new products, expanding the e-commerce business. - FY2026-H1AdvancedAnnual report
「In the e-commerce business, sales through the company’s direct-to-consumer site grew due to advance orders for new products and the active launch of original e-commerce products. At Latuna, orders during sales campaigns on Amazon were strong, but sales of some key products declined as competition with competing products intensified across the various marketplaces.」
Sales through the company’s direct-to-consumer site grew due to advance orders and the launch of original e-commerce products, while sales of some key Latuna products declined because of competition among marketplaces. - FY2025AdvancedAnnual report
「Sales on the company’s own e-commerce site grew due to sales campaigns and advance orders for new products, as well as increased demand for disaster-preparedness goods and higher sales of products that attracted attention on social media. At Latuna, new products such as cutting boards and dining mats performed well.」
The company promoted sales campaigns, advance orders and sales of products attracting attention on social media through its own e-commerce site, while new products also performed well at Latuna. - FY2025-H1AdvancedAnnual report
「Sales on the company’s own e-commerce site grew due to sales campaigns and advance orders for new products, as well as increased demand for disaster-preparedness goods and higher sales of products that attracted attention on social media. At Latuna, new products such as cutting boards and dining mats performed well.」
The company promoted sales campaigns, advance orders and sales of in-demand products through its own e-commerce site, while new products such as cutting boards and dining mats performed well at Latuna. - FY2024-Q3AdvancedAnnual report
「The e-commerce business grew, partly due to sales contributions from エイチアイエム, which was absorbed through a merger in February 2023. However, amid an overall decline in sales, revenue was ¥28.59036 billion, down 1.2% year on year.」
Sales contributions following the absorption merger of エイチアイエム confirmed growth in the e-commerce business despite the overall decline in sales. - FY2024-Q2AdvancedAnnual report
「During the cumulative second quarter, the e-commerce business grew, partly due to sales contributions from エイチアイエム, which was absorbed through a merger in February 2023. However, amid an overall decline in sales, revenue was ¥17.89064 billion, down 3.7% year on year.」
Sales contributions following the absorption merger of エイチアイエム confirmed growth in the e-commerce business despite the overall decline in sales. - FY2024-Q1AdvancedAnnual report
「During the cumulative first quarter, the e-commerce business grew, partly due to sales contributions from エイチアイエム, which was absorbed through a merger in February 2023. However, revenue was ¥8.14433 billion, down 6.1% year on year.」
Sales contributions following the absorption merger of エイチアイエム emerged, and growth in the e-commerce business was reflected in the results disclosed. - FY2023AdvancedAnnual report
「The e-commerce store “Latuna” operated by エイチアイエム, which was absorbed through a merger in February 2023, also contributed to sales.」
Following the absorption merger of エイチアイエム, sales contributions from the Latuna e-commerce store emerged in the results. - FY2023-Q3AdvancedAnnual report
「The e-commerce business grew, partly due to the addition of sales from the absorption merger of エイチアイエム.」
The company disclosed growth in the e-commerce business due to the addition of sales following the absorption merger of エイチアイエム. - FY2023-Q2AdvancedAnnual report
「In September 2022, the company entered into a share transfer agreement to acquire all shares of エイチアイエム, based in Narashino, Chiba, and make it a subsidiary. The company plans and sells products online, including kitchenware and household goods designed to make everyday life more convenient. By welcoming this company, which has continued to achieve significant growth since its establishment, into the group, the company will further strengthen its e-commerce business and achieve significant expansion. Effective 1 February 2023, the company will absorb エイチアイエム through a merger.」
Following the agreement to make エイチアイエム a subsidiary, the company disclosed plans to integrate the e-commerce business through an absorption-type merger effective 1 February 2023. - FY2023-Q1AdvancedAnnual report
「In September 2022, the company entered into a share transfer agreement to acquire all shares of エイチアイエム, based in Narashino, Chiba, and make it a subsidiary. The company plans and sells products online, including kitchenware and household goods designed to make everyday life more convenient. By welcoming this company, which has continued to achieve significant growth since its establishment, into the group, the company will further strengthen its e-commerce business and achieve significant expansion.」
To achieve significant expansion in the e-commerce business, the company entered into an agreement to acquire all shares of エイチアイエム, an e-commerce company selling kitchenware and household goods. - FY2022AdvancedAnnual report
「The e-commerce business operates in a market expected to continue growing, and the company aims to achieve a substantial increase in sales through effective marketing and an expanded product range.」
The company reaffirmed its intention to achieve significant expansion in the e-commerce business, positioned as a growth area, through marketing and an expanded product range. - FY2022-Q3AdvancedAnnual report
「At ラドンナ, seasonal humidifiers struggled compared with the previous year, but flagship kitchen appliances performed well and made a significant contribution to sales. Photo frames also generated stable sales, mainly through design-oriented products. E-commerce sites continued to account for an increasing share of sales channels.」
The e-commerce channel continued to account for a growing share, and sales channels including e-commerce continued to expand. - FY2022-Q2AdvancedAnnual report
「Among the sales channels, the newly developed e-commerce sites are steadily increasing sales and growing as reliable sales channels.」
The newly developed e-commerce sites increased sales, resulting in tangible progress in expanding the e-commerce sales channel. - FY2022-Q1AdvancedAnnual report
「In its sales channels, the company expanded its customer base by developing new e-commerce retailers, while the recovery in sales through camera retailers for photo frames contributed to sales.」
New customer development among e-commerce companies progressed, with tangible progress in expanding sales channels, including e-commerce. - FY2021First statedAnnual report
「The e-commerce business operates in a market expected to continue growing, and the company aims to achieve a substantial increase in sales through effective marketing and an expanded product range.」
Based on expected growth in the e-commerce market, the company identified increasing sales through effective marketing and an expanded product range as a growth area under the 10th Medium-Term Management Plan.