Developing New Areas and Increasing Market Share in Mature Markets

「We launched all 13 jointly developed items, including multifunctional, easy-to-use files, magnetic cases, and clipboards, at "Standard Products" stores nationwide. In addition, we launched the inbound-focused stationery series "Japan Design Collection" and, in June 2026, released the "Chopstick Ballpoint Pen," "Card Wallet," and "Privacy Roller."」

「In bags and storage products, we launched the "Pausu" pen grip in October 2025, developed through an industry-academia collaboration project with Chuo University and Kyoto University of the Arts. In stationery, we achieved our first collaboration with "Standard Products," operated by Daiso Industries Co., Ltd.」

「In stationery, we launched "Raceno," a ring notebook whose soft spiral rings allow pages to be replaced or added. We also launched the "HOSSO" file series, which is slim and has half the width of a standard A4 file.」

「The 3 products "Raceno," a ring notebook; "Kōri-in"; and "Visual Bar Timer" received the 2024 Good Design Award and have been well received since their launch.」

「In style stationery, we launched new products in the compact masking tape "KITTA" series, including the new "Flake Type" format and "Changing Foil," whose designs change depending on the viewing angle.」

「In each growth category, we developed and launched products that address market needs. In digital stationery, we launched "Memamorin," a myopia-prevention light that uses a light and buzzer to alert users when they get close to a screen such as a tablet. In style stationery, we launched "Coffret," a new cosmetics-inspired sticker line, and new designs of "HITOTOKI NOTE," a notebook that can be used like a planner, as new additions to the HITOTOKI series, and they have been well received. In bags and storage products, we launched products including "Jipt," a PC tote bag whose gusset expands to fit its contents, and are working to acquire new user segments.」

「In style stationery, we launched new designs of "SODA," a transparent-film masking tape that can be applied and removed, from the popular HITOTOKI series of stationery for enjoying everyday life.」

「In stationery, we launched the "Color Selection" series, which refreshes standard products in on-trend colors, and "favluv," offering people who enjoy "oshi-katsu" a choice of 8 colors.」

「In stationery, we launched the "Color Selection" series, which refreshes previously launched functional products in on-trend colors.」

「In stationery, we launched the "Document Sorting File," which enables documents to be organized efficiently.」

「In bags and storage products, we launched the "Flatty One Mile," a see-through mini bag with a strap derived from the "Flatty" series, and the "Lumiria" acrylic storage series featuring aurora colors as accents. In addition, we launched the "Laundry Rucksack," which makes laundry easier to carry and hang out to dry.」

「In stationery, we sought to expand demand by launching products focused on new functions, including the "Holsack Clear Holder File," which stores and displays multiple clear holders together simply by inserting them into the cover; the "Nanamekuri File" and "Nanamekuri Holder," document storage products that allow documents to be turned diagonally as if they were stapled; and a side-entry version of the freestanding "Jiritsu" clear file.」

「In stationery, we sought to expand demand by launching products focused on new functions, including the "Holsack Clear Holder File," which stores and displays multiple clear holders together simply by inserting them into the cover, and the "Nanamekuri File" and "Nanamekuri Holder," document storage products that allow documents to be turned diagonally as if they were stapled.」

「In stationery, we launched products such as the "Holsack Clear Holder File," which stores and displays multiple clear holders together simply by inserting them into the cover. Through the launch of new products focused on functionality, we sought to expand demand.」

「In stationery, we launched new products focused on functionality to support a recovery in demand. These included the "Clear File, Zipper Type," whose zippered pocket protects stored items from water, dirt, and falling out; the "Loose Leaf In" series of storage products designed specifically for loose-leaf paper; and the "Holsack Clear Holder File," which stores and displays multiple clear holders together simply by inserting them into the cover.」

「We launched "SODA," a masking tape made from transparent film; "Futamata Fusen," which stands upright because of its split tip; "Pop-Up Seal," which enables three-dimensional planner decoration; and the "EMILy" file series, featuring on-trend nuanced colors, among other products.」

「In stationery, we launched value-added products including "SODA," a masking tape made from transparent film; "Futamata Fusen," a sticky note with a split tip that can be stood upright when applied; "Pop-Up Seal," which enables three-dimensional planner decoration like a pop-up book; and the "Emily" file series in on-trend muted colors. We also launched products such as the "All-in Clipboard," which allows users to carry necessary items together.」

「In stationery, we launched the antibacterial "Antibacterial Clear File" and "Antibacterial Clear Holder," which use antibacterial materials for their main components, as well as "SODA," a masking tape made from transparent film. We also added the "Double-Ring Notebook Tefrenu Flap," with a flap that allows users to quickly open the next page, to the Tefrenu series, whose rings do not touch the hand while writing.」

「In stationery, the Company launched Sand It, which enables easy filing using elastic, and a compact, foldable wide cutting mat that can also be used as a partition.」

「In file-related products, the Company expanded the sizes and added frequently used products to the successful Magflap and Kakiko series according to intended use. It also developed Poster File, a clear file capable of storing large-format posters and calendars for films and anime.」

「In stationery, the Company expanded the lineup of the Tefren series, which has been well received since its launch in 2015, by introducing Tefren Style, a ring notebook with a colorful cover design, and Tefren Biz, a model for business users. It also launched Binsen Sticky Notes, featuring a letter-paper design, and Kakiko Holder, which allows users to write on documents without removing them from the holder.」

「In stationery, the Company launched Pakari, a new-style pen case that can be opened and closed easily using magnets or elastic; Binsen Sticky Notes, featuring a letter-paper design; and Poster File, a large file convenient for storing posters and other items.」

「In stationery, the Company launched Pakari, a new-style pen case that can be opened and closed easily using magnets or elastic, and Poster File, a large file convenient for storing posters and other items.」

「In stationery, the Company launched HITOTOKI Standard, a file series with a simple design, as well as Oktotatsu, a pen case that does not tip over, and Lezaface U, a file series in subdued colors.」

「In stationery, the Company launched HITOTOKI Standard, a stationery series with a simple design, as well as Oktotatsu, a pen case that does not tip over, and the Furio series of work tools suited to moving around the office, including in a hot-desking environment.」

「In stationery, the Company launched hacobuchi, a box-style picture frame, and Kamibunko, a storage box for letter-writing supplies. It also launched the Craft series of file and notebook covers made with washable kraft paper offering a distinctive texture, and the Furio series of work tools suited to moving around the office, including in a hot-desking environment.」

「In stationery, the Company expanded the lineups of Compack, a bifold clear file that has been well received since its launch in 2017, and Flatty, a slim bag-in-bag.」

「In stationery, the Company launched Flatty, a slim bag-in-bag, and Kakiko, a clear file that allows users to write on documents without removing them from the file, both of which have been well received. It also launched Favoritz, a file series focused on quality and functionality, and Magflap, a clipboard that uses magnets to hold pages in place while they are turned.」

「In stationery, the Company launched Flatty, a slim bag-in-bag, and Kakiko, a clear file that allows users to write on documents without removing them from the file, both of which have been well received. It also launched Favoritz, a file series focused on quality and functionality, and Itsui, in which 2 pen cases of different sizes are joined magnetically.」

「In stationery, the Company launched Flatty, a slim bag-in-bag, in October 2017, which was well received. It also added new designs and items to KITTA, a compact masking tape product for carrying on the go, and launched a beginner's set for Masurie, which uses masking tape to create stickers in a coloring-book style.」

「In stationery, the Company expanded the lineup of Super Hard Holder, a durable clear holder that has been well received since its launch in 2008. It also added new designs and items to KITTA, a compact masking tape product for carrying on the go, and launched an additional beginner's set for Masurie, which uses masking tape to create stickers in a coloring-book style.」

「Although stationery centered on King Files is already in a mature market, the Company will seek to expand sales by developing new areas. It will also promote measures to increase market share, including the launch of new products targeted by category, by leveraging the competitive advantages of its overseas production bases in Vietnam, Indonesia and Malaysia.」

「In stationery, the Company launched Format, a clear file in chic colors, and expanded the lineups of Kurashi no Kiroku and Pensam. In December 2016, it also launched Masurie, a product proposing a new way to use masking tape by cutting and pasting it to create original stickers.」

「In stationery, the Company launched Format, a clear file in chic colors suited to business settings, and Security Post, a box with a 4-digit combination lock convenient for collecting and temporarily storing important documents. It also expanded the lineup of Kurashi no Kiroku, adhesive notes that allow users to record everyday events attractively, and Pensam, a pen case that attaches to planners and notebooks magnetically. In December 2016, it launched Masurie as a new-concept product that allows users to enjoy coloring with masking tape.」

「In stationery, the Company launched a range of functional holders adding value to existing clear holders, including the Clear Holder Zipper Type, fitted with a zipper to prevent documents from falling out, and the Peek-Resistant Holder, which is convenient for viewing documents in places where privacy is a concern. It also launched the Switch Ring File, whose rings can be opened and closed at the touch of a switch, and the Useable series, which combines an affordable price with ease of use.」

「Although stationery centered on King Files is already in a mature market, the Company will seek to expand sales by developing new areas.」