Gross Margin Improvement by Limiting Discount Rates in North America
First written in FY2018-Q2. 3 of 7 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2025: 5 of 36 companies on the "Worse" side.
17 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Although selling, general and administrative expenses, including personnel expenses, increased, the increase in gross profit resulting from higher revenue and an improved gross margin due to changes in the sales mix exceeded this increase, resulting in higher profit. As a result, revenue was ¥6,354 million, up 15.3% from the previous fiscal year, and operating profit was ¥560 million, up 123.0%.」
At the North American sales subsidiary, an improved gross margin from the sales mix and higher revenue resulted in operating profit increasing 123.0% year on year. - FY2025-H1AdvancedAnnual report
「Although selling, general and administrative expenses, including personnel expenses, increased, the increase in gross profit resulting from the improved gross margin due to changes in the sales mix and higher revenue exceeded this increase, resulting in higher profit. As a result, revenue was ¥3,109 million, up 1.6% year on year, and operating profit was ¥329 million, up 13.2% year on year.」
At the North American sales subsidiary, an improved gross margin from the sales mix, together with the effect of higher revenue, led to higher profit, with operating profit up 13.2% year on year. - FY2021AdvancedAnnual report
「In addition, the Company's marketing initiatives using videos and social media, the favourable reception of new racquets, and the publicity surrounding Naomi Osaka's victory at the US Open and other achievements came together to drive significant growth. The rebuilding of the sales structure and development of the pricing system at the North American sales subsidiary, which had been undertaken since the fiscal year ended March 2020, also contributed to higher sales and improved profitability.」
At the North American sales subsidiary, the rebuilding of the sales structure and development of the pricing system undertaken since the fiscal year ended March 2020 contributed to higher sales and improved profitability. - FY2019-Q1RestatedAnnual report
「Profit increased due to an improvement in the gross margin.」
The North American sales subsidiary continues to report higher profit resulting from an improved gross margin. - FY2018RestatedAnnual report
「Profit increased, partly due to an improvement in the gross margin resulting from a review of transaction prices.」
The North American sales subsidiary continues to review transaction prices to improve its gross margin and increase profit. - FY2018-Q3RestatedAnnual report
「At the North American sales subsidiary, tennis equipment sales grew due to increased attention for the Yonex brand following the success of young local players under contract and the effect of new product launches. Sales of badminton equipment also remained firm, resulting in higher revenue year on year. Profit increased, partly due to an improvement in the gross margin resulting from a review of transaction prices.」
In North America, the document continues to cite improved gross margins from a review of transaction prices and expanded sales driven by contracted players and new products. - FY2018-Q2First statedAnnual report
「Profit increased, partly due to an improvement in the gross margin resulting from reduced discounting and other factors.」
The first mention is made of measures at the North American sales subsidiary to curb discounting, leading to an improved gross margin and higher profit.